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The Weird Weird World of UX Research

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What do you think about this idea? “ think ”

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So why conduct research?

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1. AirBnB 2. Facebook 3. Slack

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Btw I’m Nate Bolt Graduated UCSD in 1999 and got some basic design and research job, then started Bolt | Peters in 2002 when the company I was working for went bankrupt. Co-wrote a book called Remote Research in 2009, then sold Bolt | Peters to Facebook in 2012. Left in 2014 to run Ethnio and just started a new company called Tinef. Do a ton of weird photography and drone projects.

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WHAT I GOT OUT OF COG SCI

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MY WHOLE COMPANY was based on this class

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tinef

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Mad Men Season 5 Episode 12 Hiding Spoilers Chris Eberly Drink every time Roger does acid. 6min ago or 48m into the show Rick Ross They just fired Don but who cares I’m the boss everyone knows that. You follow Chris on Twitter Rick Ross is a suggested user 0 min 5 min 10 min 15 min 20 min 8min ago or 50m into the show 6 people you know talking about this 8min 13sec of 44min total running time 25 min 30 min 35 min 8m 13s 40 min

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ethn.io

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How do organizations who build things research people?

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1,400 YEARS AGO 株式会社⾦金剛組

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60 YEARS AGO

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LET’S RECORD PEOPLE USING STUFF 30 YEARS AGO

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Vs. 10 YEARS AGO

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1% 
 Humans listening to humans 99% 
 Data

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Analytics Data Science Quantitative Research Design Research UX Research Usability User Research 1:1 Observation Lean Research

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Dropbox AirBnB Pinterest Uber Google Facebook Organization 9 7 14 9 250 90 UX Researchers Unofficial Wild Guesses

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Dropbox AirBnB Pinterest Uber Google Facebook Organization 100 60 50 90 1,000 300 Product Designers Unofficial Wild Guesses

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Dropbox AirBnB Pinterest Uber Google Facebook Organization 11:1 9:1 4:1 10:1 4:1 3:1 Ratio of Designers to Researchers Unofficial Wild Guesses

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Dropbox AirBnB Pinterest Uber Google Facebook Organization 500 900 300 800 12,000 4,000 Engineers Unofficial Wild Guesses

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Dropbox AirBnB Pinterest Uber Google Facebook Organization 0 0 0 0 0 0 Other “UX” Job Titles Unofficial Wild Guesses

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Grad School for HCI Stalk IxDA Events & Forums Keep an eye on UXPA Internships Build something epic How to get into UX Research

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Facebook Time

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We can never have too much understanding about our products.” “

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Good Listening

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1) Relentlessly Logical
 2) Surprisingly Qualitative
 3) Fast AF

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Quantitative research lets us test our assumptions, and qualitative research lets us find out what we don't know.” “

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research.facebook.com/userexperience

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hi.jpl.nasa.gov

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The Myth: Geniuses have genius ideas that turn into genius products.

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The Truth: Great Ideas come from Other Great Ideas

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More Truth: Imaginative research facilitates invention

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fin.

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nate@ethn.io @boltron Nate Bolt