SINterfaces - Speaker Deck

Slide 1

Slide 1 text

Sinterfaces The Design Patterns That Lead Us Astray

Slide 2

Slide 2 text

Hello.

Slide 3

Slide 3 text

Jay Stakelon User Experience / Software Product Designer

Slide 4

Slide 4 text

@stakelon

Slide 5

Slide 5 text

speakerdeck.com/stakes

Slide 6

Slide 6 text

Design  Patterns

Slide 7

Slide 7 text

Usability

Slide 8

Slide 8 text

Usability is about effectiveness, efficiency and the overall satisfaction of the user. - - usability.gov http://www.usability.gov/what-and-why/usability-evaluation.html

Slide 9

Slide 9 text

No content

Slide 10

Slide 10 text

Usability is about effectiveness, efficiency and the overall satisfaction of the user.

Slide 11

Slide 11 text

Usability is quantifiable.

Slide 12

Slide 12 text

Usability is about effectiveness, efficiency and the overall satisfaction of the user.

Slide 13

Slide 13 text

Usability is also subjective.

Slide 14

Slide 14 text

Jakob Nielsen www.nngroup.com

Slide 15

Slide 15 text

Five components  of usability

Slide 16

Slide 16 text

LEARNABILITY EFFICIENCY MEMORABILITY ERRORS SATISFACTION http://www.nngroup.com/articles/usability-101-introduction-to-usability/

Slide 17

Slide 17 text

Design Patterns

Slide 18

Slide 18 text

Recurring solutions that solve common design problems. - UI-Patterns.com http://ui-patterns.com/patterns

Slide 19

Slide 19 text

A solution to a problem in context that can be re-used. - Michael Boeke http://www.lukew.com/ff/entry.asp?1833

Slide 20

Slide 20 text

Design patterns produce expected behaviors.

Slide 21

Slide 21 text

http://zurb.com/patterntap/pattern/tabbed-table-rich-metrics

Slide 22

Slide 22 text

http://zurb.com/patterntap/pattern/schedule-future-insights-live-2013

Slide 23

Slide 23 text

http://zurb.com/patterntap/pattern/dropdown-menu-everlane

Slide 24

Slide 24 text

http://zurb.com/patterntap/pattern/strong-ui-megamenu-dropdown-subnavigation-reuters

Slide 25

Slide 25 text

http://zurb.com/patterntap/pattern/login-tooltip-airbnb

Slide 26

Slide 26 text

http://zurb.com/patterntap/pattern/tooltip-paypal

Slide 27

Slide 27 text

No content

Slide 28

Slide 28 text

No content

Slide 29

Slide 29 text

http://blog.placeit.net/history-of-the-hamburger-icon/

Slide 30

Slide 30 text

http://blog.placeit.net/history-of-the-hamburger-icon/

Slide 31

Slide 31 text

http://pttrns.com

Slide 32

Slide 32 text

http://ui-patterns.com/patterns/Wizard/examples/1460

Slide 33

Slide 33 text

http://ui-patterns.com/patterns/Wizard/examples/1469

Slide 34

Slide 34 text

No content

Slide 35

Slide 35 text

No content

Slide 36

Slide 36 text

Antipatterns

Slide 37

Slide 37 text

A common response to a recurring problem that is usually ineffective and risks being highly counterproductive. - Wikipedia http://en.wikipedia.org/wiki/Anti-pattern

Slide 38

Slide 38 text

No content

Slide 39

Slide 39 text

No content

Slide 40

Slide 40 text

No content

Slide 41

Slide 41 text

No content

Slide 42

Slide 42 text

http://darkpatterns.org/ryanair-marketing-list-signup/

Slide 43

Slide 43 text

Presentations deprecate. - Josh Clark https://vimeo.com/68935393

Slide 44

Slide 44 text

http://blog.placeit.net/history-of-the-hamburger-icon/

Slide 45

Slide 45 text

http://www.smashingmagazine.com/2012/06/20/links-should-never-say-click-here/

Slide 46

Slide 46 text

http://zurb.com/patterntap/pattern/login-tooltip-airbnb

Slide 47

Slide 47 text

No content

Slide 48

Slide 48 text

Behavior and Persuasion

Slide 49

Slide 49 text

Donald Norman Emotional Design: Why We Love (or Hate) Everyday Things

Slide 50

Slide 50 text

Three levels of design

Slide 51

Slide 51 text

VISCERAL BEHAVIORAL REFLECTIVE

Slide 52

Slide 52 text

No content

Slide 53

Slide 53 text

No content

Slide 54

Slide 54 text

No content

Slide 55

Slide 55 text

VISCERAL BEHAVIORAL REFLECTIVE

Slide 56

Slide 56 text

When the human mind perceives the world, it seeks to recognize some kind of structure or order. - Kevin Matz, “Designing Usable Apps: An Agile Approach to User Experience Design” https://books.google.com/books?id=aYjpAgAAQBAJ&pg=PA147

Slide 57

Slide 57 text

http://architectingusability.com/2011/05/26/using-the-gestalt-laws-of-perception-in-ui-design/

Slide 58

Slide 58 text

No content

Slide 59

Slide 59 text

The Center Stage Effect The thing in the middle is the most important. http://coglode.com/gems/centre-stage-effect

Slide 60

Slide 60 text

No content

Slide 61

Slide 61 text

No content

Slide 62

Slide 62 text

Goal Gradient Effect We complete a task more quickly if the process is already started for us. http://coglode.com/gems/goal-gradient-effect

Slide 63

Slide 63 text

No content

Slide 64

Slide 64 text

We place disproportionally high value on things that we (think) we built.

Slide 65

Slide 65 text

http://www.bettycrocker.co.uk/the-betty-story#sthash.sWh69KUr.dpuf

Slide 66

Slide 66 text

No content

Slide 67

Slide 67 text

No content

Slide 68

Slide 68 text

http://en.wikipedia.org/wiki/IKEA_effect The IKEA Effect

Slide 69

Slide 69 text

Loss Aversion We prefer to avoid losses rather than to accrue gains.

Slide 70

Slide 70 text

No content

Slide 71

Slide 71 text

No content

Slide 72

Slide 72 text

Little things matter.

Slide 73

Slide 73 text

No content

Slide 74

Slide 74 text

No content

Slide 75

Slide 75 text

http://danariely.com/2008/05/05/3-main-lessons-of-psychology/

Slide 76

Slide 76 text

I define persuasive technology as any interactive computing system designed to change people’s attitudes or behaviors. - B.J. Fogg, “Persuasive Technology: Using Computers to Change What We Think And Do” https://books.google.com/books?id=gfiYh_BHj94C&pg=PA1

Slide 77

Slide 77 text

Dark  Patterns

Slide 78

Slide 78 text

Harry Brignull www.90percentofeverything.com

Slide 79

Slide 79 text

BAIT & SWITCH DISGUISED FARAWAY BILL FORCED CO FORCED DISCLOSURE FRIE HIDDEN COSTS MISDIRECT COMPARISON PREVENTIO ZUCKERING ROACH MOTE ROADBLOCK SNEAK INTO TRICK QUESTIONS BAIT & Harry Brignull www.darkpatterns.org

Slide 80

Slide 80 text

http://darkpatterns.org/journey_map/

Slide 81

Slide 81 text

attitudes or behaviors

Slide 82

Slide 82 text

attitudes or behaviors

Slide 83

Slide 83 text

Bad Design or   Dark Pattern?

Slide 84

Slide 84 text

Dark Patterns… are not mistakes, they are carefully crafted with a solid understanding of human psychology, and they do not have the user’s interests in mind. - Harry Brignull http://darkpatterns.org/what_is_a_dark_pattern/

Slide 85

Slide 85 text

http://ui-patterns.com/patterns/Carousel/examples/298

Slide 86

Slide 86 text

No content

Slide 87

Slide 87 text

https://wysz.com/wyszdom/category/idiot-marketing/

Slide 88

Slide 88 text

https://wysz.com/wyszdom/category/idiot-marketing/

Slide 89

Slide 89 text

Lookalikes

Slide 90

Slide 90 text

No content

Slide 91

Slide 91 text

No content

Slide 92

Slide 92 text

No content

Slide 93

Slide 93 text

Roadblock

Slide 94

Slide 94 text

No content

Slide 95

Slide 95 text

No content

Slide 96

Slide 96 text

No content

Slide 97

Slide 97 text

No content

Slide 98

Slide 98 text

No content

Slide 99

Slide 99 text

Devious Defaults

Slide 100

Slide 100 text

No content

Slide 101

Slide 101 text

The devil is in the defaults. - Every UX Designer Ever

Slide 102

Slide 102 text

http://brightvessel.com/dark-patterns-in-ui/

Slide 103

Slide 103 text

http://darkpatterns.org/avg-installer-november-2013/

Slide 104

Slide 104 text

http://www.technologizer.com/2009/03/02/orbitz-sales-tactics-convenient-and-sleazy/

Slide 105

Slide 105 text

http://www.technologizer.com/2009/03/02/orbitz-sales-tactics-convenient-and-sleazy/

Slide 106

Slide 106 text

http://www.formisimo.com/blog/5-examples-of-dark-patterns-on-airline-sites/

Slide 107

Slide 107 text

http://www.formisimo.com/blog/5-examples-of-dark-patterns-on-airline-sites/

Slide 108

Slide 108 text

Easy In, Impossible Out

Slide 109

Slide 109 text

a.k.a “Roach Motel”

Slide 110

Slide 110 text

No content

Slide 111

Slide 111 text

No content

Slide 112

Slide 112 text

No content

Slide 113

Slide 113 text

No content

Slide 114

Slide 114 text

No content

Slide 115

Slide 115 text

Consent Manipulation

Slide 116

Slide 116 text

No content

Slide 117

Slide 117 text

http://darkpatterns.org/ryanair-marketing-list-signup/

Slide 118

Slide 118 text

http://darkpatterns.org/mbna-credit-card-june-2013/

Slide 119

Slide 119 text

http://www.formisimo.com/blog/5-examples-of-dark-patterns-on-airline-sites/

Slide 120

Slide 120 text

http://darkpatterns.org/royal-mails-marketing-consent/

Slide 121

Slide 121 text

No content

Slide 122

Slide 122 text

Piling On

Slide 123

Slide 123 text

http://www.90percentofeverything.com/2013/07/23/the-slippery-slope/

Slide 124

Slide 124 text

http://www.quora.com/What-are-some-Dark-Patterns

Slide 125

Slide 125 text

http://www.theverge.com/2013/8/29/4640308/dark-patterns-inside-the-interfaces-designed-to-trick-you

Slide 126

Slide 126 text

No content

Slide 127

Slide 127 text

No content

Slide 128

Slide 128 text

http://techcrunch.com/2013/09/27/not-so-vip/

Slide 129

Slide 129 text

http://techcrunch.com/2013/09/27/not-so-vip/

Slide 130

Slide 130 text

Why?

Slide 131

Slide 131 text

Focus on a single metric or KPI

Slide 132

Slide 132 text

Looking for a local rather than a global maxima

Slide 133

Slide 133 text

Into The Light

Slide 134

Slide 134 text

Nice Guys Finish First

Slide 135

Slide 135 text

http://techcrunch.com/2013/09/27/not-so-vip/

Slide 136

Slide 136 text

No content

Slide 137

Slide 137 text

No content

Slide 138

Slide 138 text

No content

Slide 139

Slide 139 text

http://blog.mailchimp.com/double-opt-in-vs-single-opt-in-stats/

Slide 140

Slide 140 text

http://www.similarweb.com/website/stackoverflow.com?competitors=experts-exchange.com

Slide 141

Slide 141 text

Positive Persuasion

Slide 142

Slide 142 text

VISCERAL BEHAVIORAL REFLECTIVE

Slide 143

Slide 143 text

No content

Slide 144

Slide 144 text

No content

Slide 145

Slide 145 text

No content

Slide 146

Slide 146 text

No content

Slide 147

Slide 147 text

No content

Slide 148

Slide 148 text

No content

Slide 149

Slide 149 text

No content

Slide 150

Slide 150 text

No content

Slide 151

Slide 151 text

attitudes or behaviors

Slide 152

Slide 152 text

attitudes or behaviors

Slide 153

Slide 153 text

Thanks!

Slide 154

Slide 154 text

Resources

Slide 155

Slide 155 text

Usability & Design Patterns nngroup.com patterntap.com uipatterns.com Behavior and Persuasion coglode.com Dark Patterns darkpatterns.org Me! @stakelon / stakelon.com / speakerdeck.com/stakes