J O B S T O R I E S
A Q U I C K I N T R O D U C T I O N T O
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S O W H AT A R E
J O B S T O R I E S ?
• A new way to gather
requirements
• A twist on user stories
• Refocusses on causality
• Refocusses on motivation
• Hey, we’re agile, right?
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H I S T O RY
• Job To Be Done
philosophy
• Intercom
• Alan Klement
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W H Y M O V E A WAY F R O M
U S E R S T O R I E S ?
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W H E R E ’ S T H E M O T I VAT I O N F O R A
F E AT U R E O R R E Q U I R E M E N T ?
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T H E P R O B L E M
W I T H P E R S O N A S
• Are they fully fleshed out?
• So what if they are?
• Meaningless data == Noise
• Noise == Distraction
• Narrows scope
• Assumptions about role
importance
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C Y C L I C A L
S T O R I E S
“As a user, I want to have a
widget, so that I can use the
widget”
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T O O M A N Y
A S S U M P T I O N S
• “I want to…”
• According to whom?
• Maybe there’s a better way
• Too early in the process to
devise a solution
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W H Y M O V E T O J O B S T O R I E S ?
T H E M O T I VA T I O N
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W H Y J O B
S T O R I E S ?
• Focus on causality
• Focus on motivation
• Drops needless persona
data
• Leaves final solution open
so best one can be ‘hired’
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A N AT O M Y O F A J O B S T O RY
H O W T O
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S I T U AT I O N
M O T I VAT I O N
E X P E C T E D
O U T C O M E
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W H E N I ’ M M E E T I N G
W I T H A C L I E N T,
I WA N T T O I M P R E S S T H E M
W I T H A G R E AT E X P E R I E N C E
S O T H AT W E C A N D O
B U S I N E S S T O G E T H E R
F O R A L O N G T I M E
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W H E N I ’ M H U N G RY A N D
D O N ’ T H AV E A L O T O F T I M E
I WA N T A WAY T O F E E L F U L L
W I T H M I N I M A L E F F O R T
S O T H AT I C A N G E T
B A C K T O W H AT I
WA S D O I N G A S A P.
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S I T U AT I O N
M O T I VAT I O N
E X P E C T E D
O U T C O M E
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W H AT J O B S T O R I E S A R E N ’ T
P I T FA L L S A N D FA L L A C I E S
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W H AT J O B
S T O R I E S A R E N ’ T
• Replacing conversations
with users
• Substitute for other
requirements gathering
techniques
• (HINT: same holds true for
user stories, btw)
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W R I T E B E T T E R J O B S T O R I E S
T I P S & T R I C K S
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T I P S A N D
T R I C K S
• Pile on context for the
situation
• Add plenty of force to the
motivation
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T I P S A N D
T R I C K S
• Make jobs modular
• Play with 1st/3rd person,
groups of people, etc
• Avoid dictating solution
immediately
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T H A N K Y O U .
@gee_forr
Gabriel Fortuna
All photography: unsplash.com
More info: http://bit.ly/jobstories_links