Rethinking Industry Pages - They're Not What You Think - Jason Dodge, MozCon 2023

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#mozcon @dodgejd Rethink Your Industry Pages: They’re Not What You Think Jason Dodge CEO & Founder, Black Truck Media @dodgejd

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#mozcon @dodgejd SPLASH

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#mozcon @dodgejd Project Featured

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#mozcon @dodgejd Project Featured

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#mozcon @dodgejd Project Featured Bull$@%t

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#mozcon @dodgejd Industry pages miss their mark

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#mozcon @dodgejd

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#mozcon @dodgejd Search is consumer-driven, not business-driven

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#mozcon @dodgejd

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#mozcon @dodgejd Lack of customer understanding leads to misalignment

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#mozcon @dodgejd Pain points not industry

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#mozcon @dodgejd Pain points

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#mozcon @dodgejd Reframe content for language and for industry culture

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#mozcon @dodgejd SEO in the room

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#mozcon @dodgejd Pain points first Industry second Ignore volumes Understand customer

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#mozcon @dodgejd Thank you Jason Dodge CEO & Founder, Black Truck Media @dodgejd