Slide 16
Slide 16 text
Keyword & Content Mapping
• A process for identifying a peak in demand, in time for buying to find the stock and then populate a PLP likely to compete with the
established sites, is hard
• Again, year on year fairly useless as a barometer of demand
• Content needs to be keyword rich then go through brand guidelines, trade team, UX and CRO
• Then there is the battle with e-comm, UX and CRO around how much content can actually be exposed on mobile PDP/PLP
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Festival Outfits – UK Trends (5 Yr)