1 DataRobot × KARTE Ͱ૑Γग़͢ ࢲ͚ͩͷސ٬ମݧ͕౰ͨΓલʹͳΔੈք PLAID, Inc. Head of Business Development / Product Manager MIYAHARA Shinobu ɹɹʛɹɹ© 2019 PLAID Inc. Nov 20, 2019ɹɹʛɹɹAI Experience 2019 Tokyoɹɹʛɹ

ɹɹʛɹɹ© 2019 PLAID Inc. 2 ٶݪ ೜ MIYAHARA Shinobu 2006೥ɹ೔شגࣜձࣾ ৽ଔೖࣾɹ 2006೥ɹΤϯδχΞ৬ͱͯ͠৘ใγεςϜͷاըɾ։ൃɹɹ 2011೥ɹגࣜձࣾϦΫϧʔτ த్ೖࣾ 2006೥ɹෆಈ࢈ɾॅ୐৘ใྖҬϓϩμΫτͷاըɾ։ൃ 2006೥ɹ৽نࣄۀͷ্ཱͪ͛ɾάϩʔε 2006೥ɹத௕ظܦӦܭը / R&Dઓུͷࡦఆɾ࣮ߦ 2017೥ɹגࣜձࣾϓϨΠυ த్ೖࣾ 2006೥ɹࣄۀ։ൃ͔ΒϓϩμΫτϚωδϝϯτɺ 2006೥ɹΞϥΠΞϯεશൠΛϦʔυ ࣗݾ঺հ

͸͡Ίʹ גࣜձࣾϓϨΠυ / CX(ސ٬ମݧ)ϓϥοτϑΥʔϜʮKARTEʯʹ͍ͭͯ ͸͡Ίʹ

ɹɹʛɹɹ© 2019 PLAID Inc. 4 גࣜձࣾϓϨΠυʹ͍ͭͯ Ԋֵ ໊ࣾ ॴࡏ஍ ࣾһ਺ גࣜձࣾϓϨΠυʢPLAID, Inc.ʣ ౦ژ౎தԝ۠ۜ࠲6-10-1 GINZA SIX 10F 130໊ 2011೥10݄ 2014೥7݄ 2014೥12݄ 2015೥3݄ 2015೥8݄ 2018೥4݄ ૑ۀ ϑΣϜτάϩʔεΩϟϐλϧ౳͔Β1.5ԯԁͷࢿۚௐୡ IVS Launch Padʹొஃ͠ɺLaunch Pad AwardΛ֫ಘ CXϓϥοτϑΥʔϜʮKARTEʯਖ਼ࣜ൛Λఏڙ։࢝ Fidelity Growth Partners Japan౳͔Β5ԯԁͷࢿۚௐୡ طଘ౤ࢿՈΛத৺ʹ7͔ࣾΒ૯ֹ27ԯԁͷࢿۚௐୡΛ࣮ࢪ

ɹɹʛɹɹ© 2019 PLAID Inc. 5 גࣜձࣾϓϨΠυʹ͍ͭͯ OUR MISSON σʔλʹΑͬͯਓͷՁ஋Λ࠷େԽ͢Δ

ɹɹʛɹɹ© 2019 PLAID Inc. 6 KARTEʹ͍ͭͯ “͋ͳͨͷαʔϏεʹ ࠓ୭͕͖ͯɺͲ͏͍ͯ͠Δ͔ ஌͍ͬͯ·͔͢ʁ”

ɹɹʛɹɹ© 2019 PLAID Inc. 7 KARTEʹ͍ͭͯ CX(ސ٬ମݧ)ϓϥοτϑΥʔϜ

ɹɹʛɹɹ© 2019 PLAID Inc. 8 KARTEʹ͍ͭͯ ߪೖ ଐੑ Ӿཡ ಠࣗDB App ΞφϦςΟΫε CRM/MA πʔϧ ΦʔσΟΤϯε σʔλ input ʢdataʣ ͋ΒΏΔ σʔλΛ ᶃ νϟοτ ϓογϡ௨஌ ϝʔϧ Ξϯέʔτ SMS LINE ϙοϓΞοϓ output ʢactionʣ ʴ ͋ΒΏΔ ݸ٬઀఺Ͱ׆༻ ᶅ Customer Visualization in Real-Realtime ݸ٬࣠Ͱ ղੳɾՄࢹԽ͠ ᶄ

ɹɹʛɹɹ© 2019 PLAID Inc. 9 ݟग़͠ςΩετ KARTEʹ͍ͭͯ ※1 ※2 ※3 ※1 ϩʔϯνʙ2019೥2݄·ͰͷϢχʔΫϢʔβʔͷ࣮੷ / ※2 2019೥2݄·Ͱͷ୯೥ͷ઀٬αʔϏε഑৴਺ͷ࣮੷ / ※3 ECྖҬʹ͓͚Δղੳྲྀ௨ֹۚɻ2019೥2݄·Ͱͷ୯೥ͷ࣮੷ɻɹ

ɹɹʛɹɹ© 2019 PLAID Inc. 10 KARTEʹ͍ͭͯ INTERVIEW MOVIE ϘϧϘɾΧʔɾδϟύϯגࣜձࣾ ϛζϊגࣜձࣾ גࣜձࣾϦΫϧʔτϚʔέςΟϯάύʔτφʔζ

ͳͥࠓɺCX(ސ٬ମݧ)ͳͷ͔ CXͱࣄۀ੒௕ͷؔ܎ੑ / ࣮຿্ͷ՝୊ʹ͍ͭͯ ͳͥࠓɺCX(ސ٬ମݧ)ͳͷ͔

CXͱࣄۀ੒௕ͷؔ܎ੑʹ͍ͭͯ Source: Forrester Report Customer Experience 
 Drives Revenue Growth, (June 21,2016)

Source: Forrester Report Drive Revenue 
 With Great Customer Experience, 2017 CXͱࣄۀ੒௕ͷؔ܎ੑʹ͍ͭͯ

Source: Forrester Report Drive Revenue 
 With Great Customer Experience, 2017 ࣄۀ੒௕ʹ͓͍ͯ ސ٬ମݧͷύʔιφϥΠζ ͸ඇৗʹॏཁ CXͱࣄۀ੒௕ͷؔ܎ੑʹ͍ͭͯ

Source: Forrester Report Drive Revenue 
 With Great Customer Experience, 2017 CXͱࣄۀ੒௕ͷؔ܎ੑʹ͍ͭͯ ͔͠͠ɺ࣮຿্͸ɺ༷ʑͳ՝୊ʹ௚໘͢Δ

ɹɹʛɹɹ© 2019 PLAID Inc. 16 ࣮຿্ͷ՝୊ʹ͍ͭͯ ηάϝϯτ࡞੒ΛखಈͰ΍͍ͬͯΔ͚Ͳɺ ࢪࡦͷͨͼʹηάϝϯτ࡞੒ͷ޻਺͕͔͔Δɾɾ ػցֶशϞσϧͰηάϝϯτΛ࡞͍ͬͯΔ͚Ͳ ͦͷલͷσʔληοτͷՃ޻ॲཧʹ޻਺͕͔͔Δɾɾ ސ٬෼ੳͯ͠Έ͚ͨͲɺ͜ͷ෼ੳ݁ՌͬͯͲ͏͢Ε͹͍͍ͷʁ ϚʔέςΟϯάࢪࡦ΁ͷܨ͛ํ͕Θ͔Βͳ͍ɾɾ

ɹɹʛɹɹ© 2019 PLAID Inc. 17 ࣮຿্ͷ՝୊ʹ͍ͭͯ + ϓϨεϦϦʔε: ʮKARTEʯͱʮDataRobotʯͷ࿈ܞιϦϡʔγϣϯΛి௨σδλϧ͕ఏڙ։࢝

ιϦϡʔγϣϯ֓ཁ DataRobotͱKARTEͷ࿈ܞ֓ཁ / ૝ఆϢʔεέʔε / Ձ஋ʹ͍ͭͯ ιϦϡʔγϣϯ֓ཁ

ɹɹʛɹɹ© 2019 PLAID Inc. 19 ࿈ܞ֓ཁʹ͍ͭͯ ιϦϡʔγϣϯ֓ཁ 1. KARTEͷCDP※4ػೳʢKARTE Datahubʣʹ஝ੵ͞Εͨσʔλʹର͠ɺࣗಈՃ޻ॲཧΛ࣮ࢪ 2. ి௨σδλϧ༷ͷಠࣗ࿈ܞιϦϡʔγϣϯΛհ͠ɺDataRobotʹՃ޻ࡁΈσʔλΛసૹ 3. DataRobotʹͯɺ֤ސ٬ͷίϯόʔδϣϯ֬཰Λ༧ଌ 4. KARTE DatahubΛհ͠ɺ༧ଌ͞Εͨίϯόʔδϣϯ֬཰Λ΋ͱʹɺKARTEͰϚʔέςΟϯάࢪ ࡦͷग़͠෼͚Λߦ͏ 1. σʔλͷࣗಈՃ޻ ※4 Customer Data PlatformʢΧελϚʔσʔλϓϥοτϑΥʔϜʣͷུশɻ ి௨σδλϧ༷ ಠࣗ࿈ܞιϦϡʔγϣϯ Ճ޻ࡁΈσʔλ ༧ଌσʔλ 2. σʔλͷసૹ 3. ػցֶशʹΑΔ༧ଌ 4. ࢪࡦͷ࣮ߦ

※4 Customer Data PlatformʢΧελϚʔσʔλϓϥοτϑΥʔϜʣͷུশɻ ιϦϡʔγϣϯ֓ཁ 1. KARTEͷCDP※4ػೳʢKARTE Datahubʣʹ஝ੵ͞Εͨσʔλʹର͠ɺࣗಈՃ޻ॲཧΛ࣮ࢪ 2. ి௨σδλϧ༷ͷಠࣗ࿈ܞιϦϡʔγϣϯΛհ͠ɺDataRobotʹՃ޻ࡁΈσʔλΛసૹ 3. DataRobotʹͯɺ֤ސ٬ͷίϯόʔδϣϯ֬཰Λ༧ଌ 4. KARTE DatahubΛհ͠ɺ༧ଌ͞Εͨίϯόʔδϣϯ֬཰Λ΋ͱʹɺKARTEͰϚʔέςΟϯάࢪ ࡦͷग़͠෼͚Λߦ͏ 1. σʔλͷࣗಈՃ޻ ి௨σδλϧ༷ ಠࣗ࿈ܞιϦϡʔγϣϯ Ճ޻ࡁΈσʔλ ༧ଌσʔλ 2. σʔλͷసૹ 3. ػցֶशʹΑΔ༧ଌ 4. ࢪࡦͷ࣮ߦ ɹɹʛɹɹ© 2019 PLAID Inc. 20 σʔλՃ޻ʹ͔͔Δ޻਺Λ࡟ݮ͠ ػցֶशΛ׆༻ͨ͠ߴਫ਼౓ͳλʔήςΟϯά ͕Մೳʹ ࿈ܞ֓ཁʹ͍ͭͯ

૝ఆϢʔεέʔε ໨తɿ঎඼AͷߪೖΛଅͨ͢Ίɺ঎඼AͷΩϟϯϖʔϯ΁ͷ༠ಋΛߦ͍͍ͨ खஈɿ֤ސ٬ͷ঎඼Aͷߪೖ֬཰Λ༧ଌ͠ɺߪೖ֬཰Λ΋ͱʹίϯςϯπͷग़͠෼͚Λߦ͏ ߪೖ֬཰Λ༧ଌ ߪೖ֬཰Λ΋ͱʹ ίϯςϯπΛग़͠෼͚ ࠶དྷ๚ͨ͠ॠؒʹ ΩϟϯϖʔϯͷϙοϓΞοϓΛ தԝʹେ͖͘දࣔ ࠶དྷ๚ͨ͠ॠؒʹ ΩϟϯϖʔϯͷϙοϓΞοϓΛ Լ෦ʹ߇͑Ίʹදࣔ ผͷ঎඼ ͷΩϟϯϖʔϯΛදࣔ ߪೖ֬཰ɿ1% ߪೖ֬཰ɿ30% ߪೖ֬཰ɿ80% ి௨σδλϧ༷ͷ ಠࣗ࿈ܞιϦϡʔγϣϯ ɹɹʛɹɹ© 2019 PLAID Inc. 21 ૝ఆϢʔεέʔεʹ͍ͭͯ CP Chanceʂ CP Sale 10%OFFʂ

૝ఆϢʔεέʔε ໨తɿ঎඼AͷߪೖΛଅͨ͢Ίɺ঎඼AͷΩϟϯϖʔϯ΁ͷ༠ಋΛߦ͍͍ͨ खஈɿ֤ސ٬ͷ঎඼Aͷߪೖ֬཰Λ༧ଌ͠ɺߪೖ֬཰Λ΋ͱʹίϯςϯπͷग़͠෼͚Λߦ͏ ߪೖ֬཰Λ༧ଌ ߪೖ֬཰Λ΋ͱʹ ίϯςϯπΛग़͠෼͚ ࠶དྷ๚ͨ͠ॠؒʹ ΩϟϯϖʔϯͷϙοϓΞοϓΛ தԝʹେ͖͘දࣔ ࠶དྷ๚ͨ͠ॠؒʹ ΩϟϯϖʔϯͷϙοϓΞοϓΛ Լ෦ʹ߇͑Ίʹදࣔ Կ΋͠ͳ͍ ߪೖ֬཰ɿ1% ߪೖ֬཰ɿ30% ߪೖ֬཰ɿ80% ి௨σδλϧ༷ͷ ಠࣗ࿈ܞιϦϡʔγϣϯ ɹɹʛɹɹ© 2019 PLAID Inc. 22 ඞཁͳސ٬ʹ͚ͩඞཁͳ৘ใΛಧ͚Δ͜ͱͰ ϚʔέςΟϯάࢪࡦͷແବଧͪ Λ๷͙͜ͱ͕Ͱ͖Δ ૝ఆϢʔεέʔεʹ͍ͭͯ

ɹɹʛɹɹ© 2019 PLAID Inc. 23 Ձ஋ʹ͍ͭͯ ιϦϡʔγϣϯͷՁ஋ σʔληοτͷՃ޻ʹ͔͔Δ޻਺Λ࡟ݮͰ͖Δ ػցֶशΛ׆༻͢Δ͜ͱͰߴਫ਼౓ͳλʔήςΟϯά͕Մೳʹ ෼ੳ݁ՌΛγʔϜϨεʹࢪࡦʹམͱ͠ࠐΊΔ ϚʔέςΟϯάۀ຿ͷ޻਺Λ࡟ݮ͠ͳ͕Β ࣄۀ੒௕ʹܨ͕Δސ٬ମݧͷύʔιφϥΠζԽΛ࣮ݱ

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