地方イベントでの県外集客成功事例

by Fumito Abe / necco

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Fumito Abe - at Akita CaT vol.8 Marketing 2019.10.11 ஍ํΠϕϯτͰͷ ݝ֎ू٬੒ޭࣄྫ

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ˌcat_vol8 Today’s Hashtag

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1.ࣗݾ঺հ About me About Company Career Design Total Contents ࠓ೔ͷ಺༰ 2.ձࣾ঺հ 3.ू٬੒ޭࣄྫʢ஍ํΠϕϯτͷू٬͸ͭΒ͍ʁʣ 3 - 1 CaTͱ͸ 3 - 2 ਺ࣈͰΈΔ$B5 3 - 3۩ମతͳࢪࡦ 3 - 4 ·ͱΊ 15min

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ࣗݾ঺հ About me 1

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ΫϦΤΠςΟϒσΟϨΫλʔσβΠϯΤϯδχΞ Ѩ෦จਓ ౦ژ౎ੈా୩۠ࡏॅ౦ژ౎ੜ·Ε 2016೥10݄ʹגࣜձࣾneccoΛ૑ۀɻ 4ظ໨ɺࣾһ5໊Πϯλʔϯ1໊ɻ 2019೥6݄ʹ౦ژΦϑΟε։ઃɻ ೣ2ඖͱੜ׆ɻ גࣜձࣾnecco About me ࣗݾ঺հ @abefumito ɾWordCampͷొஃ2ճ ɾJAWS-UG Tohokuॴଐ ɾJP_Stripes AkitaӡӦ 2ճ໨ͦΖͦΖ ɾAlexaDay 2018&9σβΠϯΛnecco͕୲౰ ୅දऔక໾

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ݱ ࡏ ࢓ࣄྺ Job History ɾΫϦΤΠςΟϒσΟϨΫγϣϯ ɾϒϥϯσΟϯάɾ696*σβΠϯ ɾϑϩϯτΤϯυΤϯδχΞϦϯά ࣗ෼ͰձࣾΛ΍Δ͜ͱʹͳͬͯɺओͳ୲౰͸Լهʹ ʢRailsͱ͔͕޷͖ɻࠓ͸VueͰΞϓϦͭ͘Γ͍ͨɻ ɹ࠷ۙ͸͋·ΓίʔσΟϯάͰ͸ͳ͘6*69σβΠϯ͕ଟ͍Ͱ͢ɻʣ

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ԿΛͭ͘Γ·͔͢ʁ ͔Β ׬੒෺ͷ੍࡞ ɾ ӡ༻վળ·Ͱ Կͦͷ৬छʁ

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ձࣾ঺հ About Company 2-1

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About Company ձࣾ঺հ اۀͷ͝ґཔΛड͚ͯ σβΠϯɹͱɹ΢ΣϒαΠτɹΛ ͍ͭͬͯ͘·͢

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About Company ձࣾ঺հ ϒϥϯσΟϯά σβΠϯ ! ύοέʔδ " web Πϥετ ΞϓϦ ൢଅ෺ ϩΰ ΤσΟτϦΞϧ # $ % & ' (

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neccoͷσβΠϯ About Company 2-2

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necco͸ม ૉఢͳձࣾ ʂ

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Today’s Hashtag ˌcat_vol8

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ຊ୊

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஍ํΠϕϯτू٬੒ޭࣄྫ d஍ํΠϕϯτͷू٬͸ͭΒ͍ʁd Marketing 3

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ࣗ෼ͰΠϕϯτΛ ओ࠵ͯ͠Δํ

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$B5ͱ͸ About CaT 3-1

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CaT Create and Think ʰ$B5ʱ͸࡞Γख΍͜Ε͔Β Կ͔ͭ͘Γ͍ͨਓͷͨΊͷΠϕϯτ

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਺ࣈͰΈΔ$B5 CaT in numbers 3-2

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ळాݝͷਓޱ ஌ͬͯ·͔͢ʁ

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ग़యXJLJQFEJBɿIUUQTKBXJLJQFEJBPSHXJLJ౎ಓ෎ݝͷਓޱҰཡ೥ʢฏ੒೥ʣ

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ਓޱ ສਓ ळాݝ

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ਓޱ ສਓ ౦ژ౎

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ͦͷࠩ ഒҎ্

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͜ͷࠩΛͲ͏΍ͬͯ ड͚ೖΕͯࢀՃͯ͠΋Β͏͔ʁ

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Կ͕େม͔ʁ

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ࢀՃऀ͞ΜΛ ूΊΔͷ͕ ԿΑΓେมʂʂʂ

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ݝ֎͔Βདྷͯ΋Β͏͔͠ͳ͍ʂ

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લճͷ $B5WPMਅՆ7VFKTࡇΓ ͷࢀՃऀ͞Μ͕

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߹ܭ໊

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͘͢ͳ͍Ͱ͔͢ʁ

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߹ܭ ໊

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͑ʂʁ ഒͷ͔ࠩͩΒ౦ژͰ͍͏ ໊ʷഒ Ͱ ਓདྷ͍͍ͯͨͩͨ

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಺༁

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ळాݝ໊ ߹ܭ໊ ๺ւಓ໊ ੨৿ݝ໊ ؠखݝ໊ ٶ৓ݝ໊ ෱ౡݝ໊ ઍ༿ݝ໊ ౦ژ౎໊ ਆಸ઒ݝ໊ ݝ֎໊ ৽ׁݝ໊ ௕໺ݝ໊ Ѫ஌ݝ໊ େࡕ෎໊ ฌݿݝ໊ ෱Ԭݝ໊ ԭೄݝ໊  

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۩ମతͳࢪࡦ Tactics of CaT 3-3

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ͦͷ̍

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εϐʔΧʔ͞ΜΛר͖ࠐΉ ˍ ηογϣϯ಺༰େࣄ

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ొஃ͢Δਓͱ ӡӦ͢Δਓָ͕͠Ή

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Ұॹʹू٬ͷ͓ख఻͍ͯ͠΋Β͑Δ͔΋ʁ εϐʔΧʔ͞ΜΛר͖ࠐΉͱ 4/4͕׆ൃͳਓ΋ଟ͘޿͕ΔՄೳੑ͋Γ εϐʔΧʔ͞ΜͷϑΝϯͷํ͕ࢀՃ ΠϕϯτޙͷεϥΠυ౤ߘͳͲ΋ ࣗ෼ୡֶ͕΂ָ͍ͯ͠ 1 2 3 4 5

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ͦͷ2

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੝Γ্͕ΓΛ ײ͡औΔ

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4/4ͳͲͰٕज़΍σβΠϯྲྀΕΛײ͡Δ ੝Γ্͕Γɺඞཁͱ͞ΕΔ͜ͱ ඞཁͱ͞ΕͯΔ͜ͱͷ൒าઌ͸ͳʹ͔ʁ ࣗ෼ֶ͕ͨͪͼ͍ͨ͜ͱ͸ͳʹ͔ʁ ಉ͘͡·ͳͼ͍ͨͻͱ͕ଟ͍͜ͱ͸ͳʹ͔ʁ ͪΐͬͱ͔Θͬͨ͜ͱ΋গ͠औΓೖΕΔ 1 2 3 4 5

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ηογϣϯ಺༰͸ ൒าઌͷ΋ͷ

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ͦͷ3

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ϑΝϯʹͳΔڵຯΛ ͻ͘ϏδϡΞϧͮ͘Γ

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ඈͼಓ۩Λ࣋ͭ

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໊த໿൒਺͕ 5γϟπ͖ͭͷ νέοτͰͨ͠ɻ

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ΠϕϯτͷΩʔϏδϡΞϧ ͲΜͳϏδϡΞϧʁԿΛͭ͘Δʁ ࣗ෼ୡ͕΄͍͠άοζ ͓٬͞Μ͕ΑΖ͜Ϳάοζ Πϕϯτޙʹ࢖͑Δɺࢥ͍ग़ͤΔ΋ͷ ͖ͬͪΓελΠϦϯάͨ͠΋ͷ 1 2 3 4 5

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4/4Ͱ ͔Θ͍͍ʢPS͔͍͍ͬ͜ʣ ΛҾ͖ग़͢

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ͦͷ4

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൓Ԡ͕͋ͬͨ΋ͷ͸ ͍͍ͶʂˍγΣΞʂ

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ࢀՃਃ͠ࠐΈ·ͨ͠ʂ ͳʹΛ͍͍ͶʂγΣΞ͢Δʁ ߦͬͯΈ͍ͨɺָͦ͠͏ʂ ͔Θ͍͍ʂ΄͍͠ʂ ळా͸͕͍͢͞ʹԕ͍ͳʙʙʙʙ ษڧʹͳͬͨʂΠϕϯτதͷ౤ߘ 1 2 3 4 5

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ͦͷ5

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Πϕϯτޙͷ ϑΥϩʔΞοϓ

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ࣗ෼ୡͰϨϙʔτΛॻ͘ ϑΥϩʔΞοϓ͢Δ͜ͱ εϐʔΧʔɺࢀՃऀʹγΣΞͯ͠΋Β͏ ࣋ͬͯฦͬͯ΋Βͬͨάοζͷͦͷޙ εϐʔΧʔɺࢀՃऀϨϙʔτΛγΣΞ ָ͔ͬͨ͠ͳʙʙɺ͞Έ͍͠ͳʙʙ 1 2 3 4 5

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Πϕϯτલޙʹ ੜ·ΕΔ΋ͷΛେࣄʹ

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$B5ϩε

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πΠʔτ૯਺ ͘Β͍Ͱͨ͠ɻ

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·ͱΊ Summarize Today's Session 3-4

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εϐʔΧʔ͞ΜΛר͖ࠐΉɺӡӦָ͕͠Ή ·ͱΊ ੝Γ্͕ΓΛײ͡ͱΔɺ൒าઌͷ಺༰Λ ϑΝϯʹͳΔɺڵຯΛͻ͘ϰΟδϡΞϧ ൓Ԡ͕͋ͬͨπΠʔτ͸Ϧπʔτ΍ฦ৴͢Δ ΠϕϯτޙͷϑΥϩʔΞοϓΛ͢Δ 1 2 3 4 5

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࠷ޙʹ

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πΠολʔͷ౤ߘ ͋Γ͕ͱ͏͍͟͝·͢ɻ

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Thank you! ͝ਗ਼ௌ͋Γ͕ͱ͏͍͟͝·ͨ͠ɻ ࣭͝໰ͳͲ΋ͥͻʂ ΦϑΟεʹ΋༡ͼʹ͖͍ͯͩ͘͞ʂ