"User experience" encompasses all aspects of the end-user's
interaction with the company, its services, and its products.
Slide 7
Slide 7 text
The process of enhancing user satisfaction with a product by
improving the usability, accessibility, and pleasure provided in the
interaction with the product.
Slide 8
Slide 8 text
When we face it?
Slide 9
Slide 9 text
In everyday life, without knowing it
Slide 10
Slide 10 text
Doors
Slide 11
Slide 11 text
No content
Slide 12
Slide 12 text
No content
Slide 13
Slide 13 text
Stairs
Slide 14
Slide 14 text
No content
Slide 15
Slide 15 text
No content
Slide 16
Slide 16 text
Users Don’t Notice Design — Until its flawed
Slide 17
Slide 17 text
No content
Slide 18
Slide 18 text
No content
Slide 19
Slide 19 text
No content
Slide 20
Slide 20 text
No content
Slide 21
Slide 21 text
No content
Slide 22
Slide 22 text
No content
Slide 23
Slide 23 text
No content
Slide 24
Slide 24 text
What is UX Designer?
Slide 25
Slide 25 text
No content
Slide 26
Slide 26 text
Research, testing, business analysis, project management and
psychology as well as wireframing.
Slide 27
Slide 27 text
No content
Slide 28
Slide 28 text
Dealing with people
Slide 29
Slide 29 text
How Does He/She Work?
Slide 30
Slide 30 text
Reviewing what the current website has to offer, interviewing existing
users to look for opportunities and pain points and doing competitor
research to see what else is out there…
Slide 31
Slide 31 text
No content
Slide 32
Slide 32 text
Personas and Information Architecture
Slide 33
Slide 33 text
No content
Slide 34
Slide 34 text
“Samantha uses her app to find shoes according to her needs, when
she decided the right one, goes to shop and try it”
Slide 35
Slide 35 text
No content
Slide 36
Slide 36 text
Card sorting is a method used to help design or evaluate the
information architecture of a site.
Slide 37
Slide 37 text
Wireframes
Slide 38
Slide 38 text
No content
Slide 39
Slide 39 text
Paper prototypes are very rough sketches which can be shown to
colleagues and quickly and easily improved.
Slide 40
Slide 40 text
No content
Slide 41
Slide 41 text
Wireframes are simple design prototypes for shaping the final
product.
Slide 42
Slide 42 text
User Testing
Slide 43
Slide 43 text
No content
Slide 44
Slide 44 text
Test your creating as much as possible with your target users
Slide 45
Slide 45 text
Visual Design
Slide 46
Slide 46 text
No content
Slide 47
Slide 47 text
The visual design where wireframes are converted into mock ups.
Mock ups include the final imagery, colour, and typography.
Slide 48
Slide 48 text
No content
Slide 49
Slide 49 text
Usability Testing and Beyond
Slide 50
Slide 50 text
No content
Slide 51
Slide 51 text
Product has now a real-life prototype. Give it to your users and
observe how do they use it