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How to Build an Authentic
Audience as a Developer
Matt Woods
Growth, Tailwind
@matopher
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Why do you need to build an audience?
@matopher
Your audience is a secret advantage to
get hired at your dream job or launch
your next software project.
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The to building an audience: Give
away more value than you take.
@matopher
It's like paying into a savings account.
➡ The more you save, more you can
“withdraw” later.
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What are the best opportunities
to build your audience?
@matopher
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Build Useful Software
@matopher
✅ Open Source Packages (Laravel Analytics)
✅ Templates (HTML5 Up)
✅ Side Projects (Nomad List)
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Share What You Know
@matopher
Bite-size samples (Quick Tips, Real Moments)
Tasty side dish (Podcast, Blog Post, Short Video)
Full course meal (Courses, Guides & Tutorials)
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Quick Tips
@matopher
BITE-SIZE SAMPLE
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Podcasts,
Blog Posts &
Short Videos
@matopher
TASTY SIDE DISH
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Courses,
Guides &
Tutorials
@matopher
FULL-COURSE MEAL
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Not sure what to talk about?
@matopher
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Share Your Experience
@matopher
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Lower your pain tolerance
@matopher
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Combine Popular + New Ideas
@matopher
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Build an Audience by Giving
Away Value for Free
Hit me up on Twitter for more ideas --> @matopher
Build Useful Software
Share What You Know
"Save Up" Over Time, Then Make an "Ask"