user persona
Harry
travels minimum of
3 weeks
solo traveler
scar on forehead
Hermione
weekend city trips
27 years old
honours degree
likes cats
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…though some
cases are very
simple Harry’s fun trip with
friends to Azkaban
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Ron
tightly-knit big family
mum easily gets worried
very lazy
instead of long messages - non at all
better: user scenarios
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Ron
tightly-knit big family
mum easily gets worried
very lazy
instead of long messages - non at all
better: user scenarios
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better: user scenarios
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better: user scenarios
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better: user scenarios
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better: user scenarios
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… you have been in those situations yourself
… talk to lots and lots of people
… very specific examples from the past
… difficult workarounds
customer development
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“I know what the app
is missing!”
- Everybody
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“Cool, so how did you
solve this in your past?”
- Me
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how our travel journal
app could look like now
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“I need blood pressure and
weight input features.
Everybody wants that
together with all the travel
information!”
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Don’t bring a scale while you
travel (like you usually do!)…
-> use journi!
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“Just focus on the most
important user segment:
Journalists who write about
demonstrations!”
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Show Travel Moment:
“Protesting against whale
hunts, oh and what a great
view of this melting iceberg
over there!”
Protesting against
whale hunts, oh and
what a great view!
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“If my friends can’t upvote my
posts, how do I know which ones
to post to Facebook?”
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Anna-Clara upvoted
your moment.
Anna-Clara upvoted
your moment.
Bianca downvoted
your special moment.
Andreas downvoted
your special moment.
Andreas downvoted
your special moment.
Andreas downvoted
your special moment.
Bianca downvoted
your special moment.
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Reddit all the things!
Anna-Clara upvoted
your moment.
Anna-Clara upvoted
your moment.
Bianca downvoted
your special moment.
Andreas downvoted
your special moment.
Andreas downvoted
your special moment.
Andreas downvoted
your special moment.
Bianca downvoted
your special moment.
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!
!
… and frustrations because of those non-technical people
!
Team
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YOU NEED
!
… people who are your
power users on the team or
as close advisors
!
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bringing everybody on one
working technical level
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bringing everybody on one
working technical level
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… workshops (e.g. Pyladies)
what I’ve tried
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… codecademy
(CSS & a bit of javascript)
what I’ve tried
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what I’ve tried
… learning with a friend
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what I’ve tried
… coming up with mockups
!
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what I’ve tried
… actually trying to
build something
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what I’ve tried
workshops (e.g. Pyladies)
codecademy (CSS & a bit of javascript)
learning with a friend (a few hours per week)
coming up with mockups
actually trying to build something
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my experience
!
!
blog posts
documentation
guidelines
everything about the coding language
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where does this help?
!
… process of transferring product vision into tiny tasks
… talking about features, issues, bugs
… adapting the same kind of language for e.g.:
“pop-ups” or “tables”
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my amazingly scientific
proposal:
!
… hackathon for your non-techies
… a few hours within a week
… something real to solve
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No content
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recognition & praise
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!
… learning makes people happy
… happy means more engaged at work
… engaged means more productive
… more productive means fast iterations
learning process