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Pew Research Center, “The State of Privacy in America” (2016) If the traditional American view of privacy is the “right to be left alone,” the 21st century refinement of that idea is the right to control their identity and information.

Very Important Somewhat Important Not Very Important Not At All Important Don't Know 74% Very Important Controlling who can get information about you Pew Research Center, “The State of Privacy in America” (2016)

Very Important Somewhat Important Not Very Important Not At All Important Don't Know 67% Very Important Controlling what information is collected about you Pew Research Center, “The State of Privacy in America” (2016)

Lost Control Have Control 91% Believe that we’ve lost control of how personal information is collected and used by companies …but we feel like we’re losing control! Pew Research Center, “The State of Privacy in America” (2016)

Pew Research Center, “The State of Privacy in America” (2016) Privacy is no longer a “condition” of American life, but rather a commodity to be purchased.

Privacy may be shifting from an affordable commodity to a luxury commodity.

Not Good Enough Provides Reasonable Protection Don't Know 66% Believe laws aren’t good enough Current laws and regulations perceived as insufficient Pew Research Center, “The State of Privacy in America” (2016)

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Chang, Chundury, Chetty, “Spiders in the Sky”: User Perceptions of Drones, Privacy, and Security (2016) Drones are seen as privacy invasive “You can pull up a wall around your house if you want some privacy, but somebody can raise a drone higher, move the drone across the fence and the wall and still access that.”

Chang, Chundury, Chetty, “Spiders in the Sky”: User Perceptions of Drones, Privacy, and Security (2016) Drones are seen as privacy invasive “People have privacy concerns because you can’t really see where the drone’s looking”

Chang, Chundury, Chetty, “Spiders in the Sky”: User Perceptions of Drones, Privacy, and Security (2016) Drones are seen as privacy invasive “As a consumer, I’d make my consent that my stuff can be delivered by a drone, but the drone still flies through a community and it occupies secondary space. Taking that consent from everyone is difficult. The government should intervene and they should have some laws regarding this.”

Chang, Chundury, Chetty, “Spiders in the Sky”: User Perceptions of Drones, Privacy, and Security (2016) Lack of control extends to drone context “[Recordings of me can] be shown to anyone at any point of time. There is no control with me to actually stop that information.”

Chang, Chundury, Chetty, “Spiders in the Sky”: User Perceptions of Drones, Privacy, and Security (2016) Privacy views still tied to physical space “It’s the knowledge that things that you would like to keep to yourself, like your backyard, knowing that nobody can fly over it. It would be kept private if you wanted it to be kept private. Unless you invited somebody over.”

0% 10% 20% 30% 40% 50% 60% 70% % favor for use of drones Public support for drone use 63%: Performing dangerous safety inspections for bridges/oil rigs 57%: Help map terrain through the use of aerial photography 55%: Monitoring wildlife 33%: Spraying crops 27%: Wedding photography 24%: Delivery 23%: Recreational use Analysis by Brunswick Insight Associated Press/GfK Knowledge Networks survey of 1,010 US consumers, December 4 - December 8, 2014