5 key Steps to Create Effective Tech SEO Audits

What is a tech SEO audit Main challenges 5 key steps Summary Talk Summary @SearchLDN @silvia_smp

➔ I’m an independent SEO Consultant and the founder of Trebole. Trilingual (Spanish, French, Spanish) ➔ I have 9+ years of SEO experience, working in-house, agency side and now as independent consultant. ➔ Working with a wide range of clients: BTB, BTC, e-commerce, leading brands. ➔ Masters Degree in Marketing - PPA - Paris ➔ I have lived in 5 different countries: Spain, Canada, France, China and United Kingdom. ➔ Based in London, UK. Working remotely with international companies. @silvia_smp

What is a Tech SEO Audit? A Tech SEO Audit is not just a simple checklist A Tech SEO Audit is not just a list of issues to fix A Tech SEO Audit is not just an automated report from tools @silvia_smp @SearchLDN

A tech SEO Audit is a thorough process, overviewing areas of technical weakness or potential issues that might prevent a website from maximising its organic search potential and finding opportunities to improve SEO performance. @silvia_smp @SearchLDN

Main Challenges @silvia_smp @SearchLDN

Main Challenges @silvia_smp @SearchLDN

Main Challenges @silvia_smp @SearchLDN

Main Challenges @silvia_smp @SearchLDN

Main Challenges @silvia_smp @SearchLDN

Main Challenges @silvia_smp @SearchLDN

5 key steps to effective Tech SEO audits Image by gstudioimagen on Freepik

1. Client/Brand Needs Assessment Resources Business Context Main KPI’s Business Model Purpose SEO maturity CMS Technology used @silvia_smp @SearchLDN

Wappalyzer @silvia_smp

Initial client/brand understanding and research to customise the audit Direct client communication @silvia_smp @SearchLDN

2. Scope @silvia_smp

JavaScript Implementation Technical Duplicated Content Schema Speed Information Architecture Accessibility Crawling Indexability Mobile Friendliness @silvia_smp @SearchLDN

@silvia_smp @SearchLDN

Use the client/brand information to craft a personalised scope Client/Brand agreement of the main audit sections @silvia_smp @SearchLDN

3. Tools Make sure you have access to the specific tools needed for the selected sections. @silvia_smp @SearchLDN

Most used for Tech SEO Source: https://aira.net/state-of-technical-seo/ @silvia_smp @SearchLDN

Most used Log File Analysers Source: https://aira.net/state-of-technical-seo/ @silvia_smp @SearchLDN

Basic Tools @silvia_smp @SearchLDN

Search Console - Crawling data @silvia_smp @SearchLDN

Search Console - Indexing data @silvia_smp @SearchLDN

AI Tools @silvia_smp @SearchLDN

Make sure that you have access to the right tools before starting the audit Specific tools for each section @silvia_smp @SearchLDN

4. Delivery @silvia_smp @SearchLDN

What Why How @silvia_smp @SearchLDN

Source:https://hub.seofomo.co/seo-auditing-survey @silvia_smp

https://hub.seofomo.co/seo-auditing-survey @silvia_smp

Manage expectations - Agreement of deliverables Clear recommendations including solutions, prioritised Delivery meeting (Q&A) @silvia_smp @SearchLDN

5. Execution Implementation support and validation Action plan or roadmap @silvia_smp @SearchLDN

Main Implementation Blockers Source: https://aira.net/state-of-technical-seo/ @silvia_smp

Implementation support and validation Project management @silvia_smp @SearchLDN

Summary Direct client/brand communication to customise the tech audit Agreement of the scope of work Access to the right tools @silvia_smp @SearchLDN

Summary Clear recommendations, prioritised and including solutions Implementation support and validation @silvia_smp @SearchLDN

Thanks so much! Silvia Martin @silvia_smp https://www.linkedin.com/in/martinsilvia/