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Initial thoughts on branding, logo, and typography . CYBERMEDIA CONCEPTS GCBHR-638 / AUG 2020

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Your affiliations are rather long

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Geneva Center for Business and Human Rights GENEVA SCHOOL OF ECONOMICS AND MANAGEMENT Your affiliations are rather long

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Your affiliations are rather long GSEM GCBHR

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…and semantically rich

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Geneva Center for Business and Human Rights …and semantically rich

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…and semantically rich Geneva Center for BUSINESS and HUMAN RIGHTS

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…with focus and purpose Geneva Center for BUSINESS and HUMAN RIGHTS

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…with focus and purpose Geneva Center FOR Business AND Human Rights

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Geneva Center for Business and Human Rights

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Geneva Center for Business and Human Rights

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Geneva Center for Business and Human Rights

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choosing the right typeface

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Monserrat

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Monserrat Monserrat Monserrat MONSERRAT MONSERRAT Monserrat

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“The letters that inspired this project have work, dedication, care, color, contrast, light and life, day and night!”

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Geneva Center for Business and Human Rights

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Geneva Center for Business and Human Rights

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GENEVA CENTER FOR BUSINESS AND HUMAN RIGHTS

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GENEVA CENTER FOR BUSINESS AND HUMAN RIGHTS

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GENEVA CENTER FOR BUSINESS & HUMAN RIGHTS

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GENEVA CENTER FOR BUSINESS & HUMAN RIGHTS

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GENEVA CENTER FOR BUSINESS & HUMAN RIGHTS

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GENEVA CENTER FOR BUSINESS & HUMAN RIGHTS GENEVA CENTER FOR BUSINESS & HUMAN RIGHTS GENEVA CENTER FOR BUSINESS & HUMAN RIGHTS

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adapting the typography

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GENEVA CENTER FOR BUSINESS & HUMAN RIGHTS

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GCBHR

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Geneva Center for Business and Human Rights

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Geneva Center Business + Human Rights

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Geneva Center Business + Human Rights GC B HR +

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GC│B+HR

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GCB +HR

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GENEVA CENTER FOR BUSINESS HUMAN RIGHTS &

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GC│B+HR GCB +HR GENEVA CENTER FOR BUSINESS HUMAN RIGHTS &

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GC│B+HR GCB +HR GENEVA CENTER FOR BUSINESS HUMAN RIGHTS &

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start building templates into a visual pattern library

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typography

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MONTSERRAT for headings

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MONTSERRAT for headings Lato for body copy

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Lato

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Lato Lato Lato LATO LATO Lato

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“The semi-rounded details of the letters give Lato* a feeling of warmth, while the strong structure provides stability and seriousness.” “Male and female, serious but friendly. With the feeling of the Summer.” (*) “Lato” means “Summer” in Polish.

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ABOUT US The Geneva Center for Business and Human Rights is the first Human Rights Center at a business school in Europe. The Center works with companies to identify business models that enable profits and principles to co-exist. We offer companies a safe space to discuss pressing human rights challenges and train future leaders to develop and integrate human rights standards in their respective industry contexts. The GCBHR collaborates with the NYU Stern Center for Business and Human Rights to promote human rights in business education through the Global Network of Business Schools for Human Rights. As she sat watching the world go by, something caught her eye. It wasn't so much its color or shape, but the way it was moving. She squinted to see if she could better understand what it was and where it was going, but it didn't help. As she continued to stare into the distance, she didn't understand why this uneasiness was building inside her body. She felt like she should get up and run. If only she could make out what it was. At that moment, she comprehended what it was and where it was heading, and she knew her life would never be the same. Do you think you're living an ordinary life? You are so mistaken it's difficult to even explain. The mere fact that you exist makes you extraordinary. The odds of you existing are less than winning the lottery, but here you are. Are you going to let this extraordinary opportunity pass? He couldn't move. His head throbbed and spun. He couldn't decide if it was the flu or the drinking last night. It was probably a combination of both.

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https://gcbhr.cybmed.com/styles

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https://gcbhr.cybmed.com/styles

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navigation images and videos layout components architecture colour scheme //

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GENEVA CENTER FOR BUSINESS & HUMAN RIGHTS

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GENEVA CENTER FOR BUSINESS & HUMAN RIGHTS

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GENEVA CENTER FOR BUSINESS & HUMAN RIGHTS

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GENEVA CENTER FOR BUSINESS & HUMAN RIGHTS

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… and build the content management system

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thank you for your time ❧ CYBERMEDIA CONCEPTS GCBHR-638 / AUG 2020