情緒の設計 - Speaker Deck

情緒の設計

by Miwa Kuramitsu

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৘ॹͷ ઃܭ Miwa Kuramitsu 2019/09/14 UX MILK Fest 2019

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UX MILK Fest 2019 Miwa Kuramitsu ૔ޫ ඒ࿨ σβΠφʔɻΫοΫύου גࣜձࣾσβΠϯઓུ෦෦ ௕ɻαʔϏεͷ੒௕ʹඞཁ ͳσβΠϯΛ޿͍͘Ζ͍Ζ ΍Γ·͢ɻ ओͳྖҬ͸ମݧઃܭɺiOS/ AndroidΞϓϦͷUIσβΠ ϯɺ σβΠϯεϓϦϯτɺ ϩΰ(CI/VI)ɺΠϥετϨʔ γϣϯɺσβΠφʔ૊৫ͷ ϚωδϝϯτͳͲɻ ೔ৗ͕ͪΐͬͱָ͚ͩ͘͠ ͳΔΑ͏ͳσβΠϯ͕޷͖ Ͱ͢ɻ @transitkix

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UX MILK Fest 2019 Miwa Kuramitsu

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UX MILK Fest 2019 Miwa Kuramitsu ੜΈͷ਌Ͱ͢

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UX MILK Fest 2019 Miwa Kuramitsu

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CHAPTER. ৘ॹͱ͸ 01

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UX MILK Fest 2019 Miwa Kuramitsu ࣄʹ৮Εͯى͜Δ͞·͟·ͷඍົͳײ৘ɻ ·ͨɺͦͷײ৘Λىͤ͜͞Δಛघͳงғؾɻ ৘ॹ

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UX MILK Fest 2019 Miwa Kuramitsu http://www.kongoji.org/sepo/2010_1/2010_01.html ྫ.͋ͳͨͷੜ׆ʹᛉ૝ΛऔΓೖΕͯΈͯΈͯ ͍ͩ͘͞ɻਖ਼͍͠΍Γํ͸ҎԼͰ͢ɻ Ұ.ਖ਼͘͠࠲Δ Ұ.ޢ਎๏Λএ͑Δ Ұ.๏քఆҹΛ݁Ϳ Ұ.໨ઢΛඓͷ಄ͷͱ͜Ζʹஔ͘(൒؟) Ұ.໨తͷ಺༰ͷੈքʹ͸͍Δ Ұ.ऴΘͬͨΒɺޢ਎๏Λএ͑ɺ࠲Λ։͘

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UX MILK Fest 2019 Miwa Kuramitsu headspace https://www.headspace.com Headspace: Meditation & Sleep )FBETQBDF*OD

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UX MILK Fest 2019 Miwa Kuramitsu Ұ.ਖ਼͘͠࠲Δ Ұ.ޢ਎๏Λএ͑Δ Ұ.๏քఆҹΛ݁Ϳ Ұ.໨ઢΛඓͷ಄ͷͱ͜Ζ ʹஔ͘(൒؟) Ұ.໨తͷ಺༰ͷੈքʹ͸ ͍Δ Ұ.ऴΘͬͨΒɺޢ਎๏Λ এ͑ɺ࠲Λ։͘ Ͳ͕ͬͪ͸͡ΊΒΕͦ͏ʁ

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UX MILK Fest 2019 Miwa Kuramitsu ৘ॹΛੜΉ͜ͱ͸ ৺ཧతোนΛগͳ͘͠ ਓͷߦಈΛม͑ ϓϩμΫτͷݸੑʹ΋ͳΔ

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CHAPTER. ৘ॹͷઃܭ 02

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UX MILK Fest 2019 Miwa Kuramitsu ஁͑Α͏ɺ৘ॹے

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UX MILK Fest 2019 Miwa Kuramitsu ৘ॹʁ Feeling ஁͑Α͏ɺ৘ॹے

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UX MILK Fest 2019 Miwa Kuramitsu σβΠφʔ͸Feelingಛੑ͕ଟ͍ 16personalitiesͷΫοΫύουࣾ಺Ͱͷ݁Ռௐ΂ https://www.16personalities.com " " " " Thinking Feeling " Designer ஁͑Α͏ɺ৘ॹے

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UX MILK Fest 2019 Miwa Kuramitsu 16personalitiesͷΫοΫύουࣾ಺Ͱͷ݁Ռௐ΂ https://www.16personalities.com # # # " " " " Thinking Feeling # " # Engineer # ஁͑Α͏ɺ৘ॹے σβΠφʔ͸Feelingಛੑ͕ଟ͍

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UX MILK Fest 2019 Miwa Kuramitsu ɹɹिใʮࠓिͷྑ͔ͬͨʯ • िใͰνʔϜϝϯόʔ1ਓ1ਓ͕ྑ͍ମݧΛޠΔ • ੈքΛݟΔ໨͕͢͜͠มΘΔ • ʮ͜ͷલͷ͋Εɺ͏ͪͷࢪࡦͰ΋Ԡ༻Ͱ͖ΔΜ͡Όͳ͍ʁʯ Try ஁͑Α͏ɺ৘ॹے

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UX MILK Fest 2019 Miwa Kuramitsu ஁͑Α͏ɺ৘ॹے

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UX MILK Fest 2019 Miwa Kuramitsu …ͦ͏͸ݴͬͯ΋ ΞΠσΞ΍ࢪࡦͷےͷྑ͞͸ ݁ہηϯεͳͷͰ͸ʁ ஁͑Α͏ɺ৘ॹے

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UX MILK Fest 2019 Miwa Kuramitsu ɹɹ஍ಓͳےτϨ͸ཪ੾Βͳ͍ʂ σοαϯ ߴ଎σϞʢSPRINT) ஁͑Α͏ɺ৘ॹے Try

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UX MILK Fest 2019 Miwa Kuramitsu ۩ݱͱந৅ͷ ൓෮ԣ௓ͼ

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UX MILK Fest 2019 Miwa Kuramitsu ΞΠσΞΛ۩ݱԽ͢Δ͜ͱ͕ ந৅ϨΠϠʔͷໄΛ੖Β͢ ۩ݱͱந৅ͷ൓෮ԣ௓ͼ

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UX MILK Fest 2019 Miwa Kuramitsu σβΠφʔͷٯਪ࿦ Ҿ༻ɿTwitter @manabuueno https://twitter.com/manabuueno/status/1150082064609267712 ۩ݱͱந৅ͷ൓෮ԣ௓ͼ

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UX MILK Fest 2019 Miwa Kuramitsu ۩ݱԽͯ͠஌֮͢Δ ॠൃྗͷϦϛολʔΛ֎͢ʹ͸$SB[ZT͸࿅शͱ͓ͯ͢͢͠Ί https://guerrillaworking.com/2017/07/31/crazy-8s/ ۩ݱͱந৅ͷ൓෮ԣ௓ͼ Try

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UX MILK Fest 2019 Miwa Kuramitsu ۩ݱԽͯ͠஌֮͢Δ ۩ݱͱந৅ͷ൓෮ԣ௓ͼ Try

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UX MILK Fest 2019 Miwa Kuramitsu ओ؍ͱ٬؍ͷεΠονϯά

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UX MILK Fest 2019 Miwa Kuramitsu ײͯ͡΄͍͠ੈք؍Λ ͲͷΑ͏ʹߏங͢Δ͔ʁ ओ؍ͱ٬؍ͷεΠονϯά ଞਓ͕ମݧ͢Δͱ ͲͷΑ͏ʹײ৘͕ಈ͔͘ʁ ٬؍ ओ؍

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UX MILK Fest 2019 Miwa Kuramitsu ײͯ͡΄͍͠ੈք؍Λ ͲͷΑ͏ʹߏங͢Δ͔ʁ ओ؍ͱ٬؍ͷεΠονϯά ଞਓ͕ମݧ͢Δͱ ͲͷΑ͏ʹײ৘͕ಈ͔͘ʁ ٬؍ ओ؍

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UX MILK Fest 2019 Miwa Kuramitsu ɹϢʔβʔετʔϦʔγʔτ ओ؍ͱ٬؍ͷεΠονϯά Try

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UX MILK Fest 2019 Miwa Kuramitsu • ϕʔε͸ߏ଄ԽγφϦΦ๏ͷΞΫςΟϏςΟγφϦΦ • ϢʔβʔͷൃݴΛਧ͖ग़͠ʹهೖ͢Δ • ൃݴΛॻ͘ͷͰɺڧ੍తʹ։ൃऀࢹ఺ΛϦηοτ͢Δ ɹϢʔβʔετʔϦʔγʔτ ओ؍ͱ٬؍ͷεΠονϯά Try

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UX MILK Fest 2019 Miwa Kuramitsu ɹϢʔβʔετʔϦʔγʔτ ࠓि຤ͷ່ͷ஀ੜ೔ɺਓੜॳͷέʔΩ͸ख࡞Γ͍ͯ͋͛ͨ͠ ·ͩ཭ೕ৯ͩ͠ɺ1ࡀͩͱͲΜͳ৯ࡐͰͭ͘Ε͹҆৺ͩΖ͏…ʁ ͜ͷέʔΩɺ͔Θ͍͍ʂ཭ೕ৯ͰνϟϨϯδࡁΈͷ৯ࡐͰ࡞Εͦ͏ ΋ͷ͘͢͝؆୯ͩͬͨͷʹɺتΜͰ׬৯ͯ͘͠Εͯخ͍͠… ओ؍ͱ٬؍ͷεΠονϯά Try

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UX MILK Fest 2019 Miwa Kuramitsu ɹϢʔβʔετʔϦʔγʔτ ओ؍ͱ٬؍ͷεΠονϯά Try

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UX MILK Fest 2019 Miwa Kuramitsu ɹϢʔβʔετʔϦʔγʔτ ओ؍ͱ٬؍ͷεΠονϯά Try

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UX MILK Fest 2019 Miwa Kuramitsu ΞΫςΟϯάΞ΢τ ϢʔβʔͷମݧΛ։ൃऀ͕ੇܶͰԋͯ͡ΈΔ͜ͱͰɺνʔϜͷཧղ͕ਐΉ Ҿ༻ɿ2015/10/24(౔)ɹHCD-NetʮαʔϏεσβΠϯํ๏࿦࣮ફฤʢίϯηϓτϝΠΩϯάʣୈ3ճʯΑΓ ओ؍ͱ٬؍ͷεΠονϯά Try

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CHAPTER. ࣄྫΛ ΈͯΈΑ͏ 03

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UX MILK Fest 2019 Miwa Kuramitsu ΩϟϥΫλʔ σβΠϯʹ͓͚Δ ৘ॹతΞϓϩʔν ࣄྫ

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UX MILK Fest 2019 Miwa Kuramitsu Before After

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UX MILK Fest 2019 Miwa Kuramitsu 2019೥ౙ ҭࣇٳۀத

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UX MILK Fest 2019 Miwa Kuramitsu UX MILKɺࠓ೥͞Βʹେ͖͘׆ಈ͍ͯ͘͜͠ͱʹͳͬ ͨΜͰ͕͢ɺϦϒϥϯυΛݕ౼͍ͯ͠·͢ɻʢதུʣࠓ ͷॴ๻ͷയવͱͨ͠ΠϝʔδͰ͸૔ޫ͞Μͷηϯε͕߹ கͯ͠·ͯ͠ɺ͓ئ͍Ͱ͖Δͷ͕ϕετ͔ͳͱࢥ͍ͬͯ ΔͷͰ͕͢ɺঢ়گతͳ΋ͷ΋͋Δͱࢥ͏ͷͰҰ୴૬ஊͩ ͚Ͱ΋৐ͬͯ΋Β͑ͳ͍͔ͱ…ʢҎԼ௕จϥϒίʔϧʣ

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UX MILK Fest 2019 Miwa Kuramitsu উखʹ৘ॹے ஁͑ͯͨ ͖͔͚ͬ͸ΫοΫύουͷٕज़ΧϯϑΝϨϯεͷ ΩϟϥΫλʔΛݟͨ͜ͱ͔Β

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UX MILK Fest 2019 Miwa Kuramitsu ر๬͸ϑϥοτσβΠϯɺ നࠇʹͯ͠΋଱͑ΔσβΠ ϯɺখͯ͘͞΋ೝ஌Ͱ͖ ΔɺͻͱΫη͋Δɺද৘͕ ࡞Γ΍͍͢ɺγϡʔϧͳײ ͡ͷແද৘ɺΫϥγοΫɺ Ϩτϩͳײ͡Ͱɻ

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UX MILK Fest 2019 Miwa Kuramitsu ر๬͸ϑϥοτσβΠϯɺ നࠇʹͯ͠΋଱͑ΔσβΠ ϯɺখͯ͘͞΋ೝ஌Ͱ͖ ΔɺͻͱΫη͋Δɺද৘͕ ࡞Γ΍͍͢ɺγϡʔϧͳײ ͡ͷແද৘ɺΫϥγοΫɺ Ϩτϩͳײ͡Ͱɻ ͳΔ΄Ͳʁ

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UX MILK Fest 2019 Miwa Kuramitsu γχΧϧɺ͔Θ͍͗ͣ͢ ແຯແषɺϚοτ ͸͡Ίʹݟ͔ͭͬͨ4ͭͷΩʔϫʔυ ײ͔֮ͭΈ͍ͨͷͰϜʔυϘʔυ΍Ζ͏

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UX MILK Fest 2019 Miwa Kuramitsu ɹɹϜʔυϘʔυ͸ʮͳΜ͔͕ͪ͏ʯ΋ूΊΔ ͍͍Ͷʂ ͳΜ͔͕ͪ͏ʁ ※ࠓճදݱ͍ͨ͠ํ޲ͱ͸ Try ۩ݱͱந৅ ܁Γฦ͢

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UX MILK Fest 2019 Miwa Kuramitsu ɹɹϜʔυϘʔυ͸ʮͳΜ͔͕ͪ͏ʯ΋ूΊΔ • ʮͳΜ͔͕ͪ͏ʯ͸ॏཁͳख͕͔Γ • ʮ͕ͪ͏ʯͱݴ͑Δূڌ͕٧·͍ͬͯΔɻOKͷํ͕೉͍͠ɻ • ࠓճͷ৔߹ɺҎԼ͸͕ͪ͏ͶʙͱΘ͔ͬͨ • αϒΧϧɺ͓͠ΌΕɺࢠڙͬΆ͍ɺঁͷࢠͬΆ͍ Try

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UX MILK Fest 2019 Miwa Kuramitsu ·ͣ͸ඳ͍ͯΈΔ

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UX MILK Fest 2019 Miwa Kuramitsu

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UX MILK Fest 2019 Miwa Kuramitsu Ͳ͏ʁ

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UX MILK Fest 2019 Miwa Kuramitsu ͜Μͳײ͡

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UX MILK Fest 2019 Miwa Kuramitsu ॳظߏ૝Ͱ͸ ϛϧΫΦδαϯ ͩͬͨʂ ࠓ໌͔͞ΕΔਅ࣮

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UX MILK Fest 2019 Miwa Kuramitsu UX MILKͷਐԽΛମݱ͍ͨ͠ • ͍· • ຖேͪΌΜͱҿΉUX • ಡΉ/୳͢/ֶͿ • ͔͜͜Β • ΑΓੜͳ΋ͷΛݱ஍͔Βಧ͚Δɺ࡞Δ΁γϑτ • ࠃ಺ͷൃ৴ྗUP

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UX MILK Fest 2019 Miwa Kuramitsu Ωϟϥ͕ʮ഑ୡऀʯ͔Β ʮੜ࢈ऀʯʹมΘΔ͜ͱ Ͱɺ৘ใΛಧ͚Δ͚ͩͰ ͸ͳͯ͘ੜΈग़͢໾ׂ΋ ୲͏ଘࡏʹੜ·ΕมΘΓ ·͢ʂͱ͍͏ͷ͸Ͳ͏ ͔ʁ

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UX MILK Fest 2019 Miwa Kuramitsu ͪΐ͏Ͳࠓேɺ๻΋ͦ͏ ࢥͬͯͨʂ Ωϟϥ͕ʮ഑ୡऀʯ͔Β ʮੜ࢈ऀʯʹมΘΔ͜ͱ Ͱɺ৘ใΛಧ͚Δ͚ͩͰ ͸ͳͯ͘ੜΈग़͢໾ׂ΋ ୲͏ଘࡏʹੜ·ΕมΘΓ ·͢ʂͱ͍͏ͷ͸Ͳ͏ ͔ʁ

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UX MILK Fest 2019 Miwa Kuramitsu ͋ͷੈքͩͱ͜Μͳਓ • ΈΜͳͷ஌͍ͬͯΔʮΞϨʯΛڞ௨ཧղͷࢳޱʹ͢Δ • ώʔϩʔ/෺ޠ/࣮ࡏͷਓ෺ͳͲ • σβΠϯͰදݱ͍ͨ͠ࢥ૝/ҹ৅͕͙͢఻ΘΔ Try

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UX MILK Fest 2019 Miwa Kuramitsu ͍ͭ͜Βͷ Πϝʔδ͸…

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UX MILK Fest 2019 Miwa Kuramitsu ΢Υʔ̋ϯάσο υ γʔζϯ3͋ͨΓ Ͱɺͳ͔ͥੜ͖ ࢒͍ͬͯΔೳఱؾ ͳ೶৔ͷਓʑɻ

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UX MILK Fest 2019 Miwa Kuramitsu ΢Υʔ̋ϯάσο υ γʔζϯ3͋ͨΓ Ͱɺͳ͔ͥੜ͖ ࢒͍ͬͯΔೳఱؾ ͳ೶৔ͷਓʑɻ …ͳΔ΄Ͳʁ )

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UX MILK Fest 2019 Miwa Kuramitsu ೳఱؾ͍͍΍ͭ 1ϛϦͷ͏͞Μ͘͞͞ ίϯηϓτ ) ओ؍ͱ٬؍Λ ͭͳ͙

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UX MILK Fest 2019 Miwa Kuramitsu

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UX MILK Fest 2019 Miwa Kuramitsu

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UX MILK Fest 2019 Miwa Kuramitsu Ͱ͖ͨʂ ࠷ߴʂ

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UX MILK Fest 2019 Miwa Kuramitsu ηογϣϯ͕ ৘ॹΛੜΉ

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CHAPTER. ·ͱΊ 04

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UX MILK Fest 2019 Miwa Kuramitsu ৘ॹͷઃܭ ஁͑Α͏ɺ৘ॹے ۩ݱͱந৅Λ൓෮ԣ௓ͼ ओ؍ͱ٬؍ΛεΠονϯά ͖ͭͮ͸AMAͰ

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UX MILK Fest 2019 Miwa Kuramitsu ˇ ຖ೔ͷྉཧͱ޲͖߹ͬͯɺ৘ॹ΍ମݧΛେ੾ʹ΋ͷͮ͘Γ͠·ͤΜ͔ʁ σβΠφʔ69ΤϯδχΞ69ϦαʔνϟʔืूதͰ͢ ΫοΫύου ࠾༻