Digital Measurement
with Google Analytics
Mickeel Pramono
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Anyone have product/startup/business?
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If you own a startup/business
What is worse than going bankrupt?
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If you own a startup/business
What is worse than going bankrupt?
Not knowing your company is progressing toward bankrupt.
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Why do I need measurement?
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Imagine having exam, but you never get to
know the score
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Imagine having exam, but you never get to
know the score
You will never know you are better or worse in your class
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How to start?
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Data collection
In this case, visitor data collection
with Google Analytics
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As
simple
as
putting this code
on all you
webpages
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Case Study
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Not My Game
Game Rental
Marketplace
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NotMyGame.com
Website traffic on the
first week of going Live.
Note:
- No ads yet
- No Marketing yet
- No nothing
- Just simply deploying
to a brand new domain
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FYI, it's very Not normal
To have traffic like this on your brand new domain.
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So, what happened?
We drill down the traffic traffic reports
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Live Demo
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A LOT of direct traffic
and searches
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What did they searched?
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But
Not My Game is a Game website
Not Youtube converter
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And
We found something
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Apparently
video2mp3.net domain is pointing to our server's IP
I'm not sure we are lucky or what at that moment
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Video2Mp3.net
screenshot from
Chip.de
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What if, you still feel you don't need
measurement?
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Measurement still have one or more things for you, like
research your next idea
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Analyze competition
with Similarweb.com and Alexa.com
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Trend check
with Google trend
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"Measurement is always good, whether the
result is good or bad nonetheless"
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Tools mentioned
Google Analytics
Similarweb.com
Alexa.com
Trends.google.com
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Thank You
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Prepared on
May 2018
Kongkow IT Medan #11
Mickeel.com