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EXPLORATORY 1

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2 εϐʔΧʔ നށ ܟొ Customer Succes EXPLORATORY ུྺ େֶࡏֶதʹϑʔυϩεΛݮΒͨ͢ΊʹɺֶੜஂମΛ্ཱͪ͛୅දΛ ຿ΊΔɻͦͷޙɺϏδωεΛ஌ΔͨΊʹԽֶϝʔΧʔͷσϡϙϯͱ ϑʔυςοΫܥελʔτΞοϓͰӦۀͱϚʔέςΟϯάΛܦݧɻ ΞϓϦͷ੒௕ͷͨΊʹ͸σʔλαΠΤϯε͕ඞཁͩͱײ͡ɺΞϓϦʹ ಛԽͨ͠Ϣʔβʔͷߦಈ෼ੳπʔϧΛ։ൃ͢ΔاۀʹͯɺΞϓϦۀք ͷKPI෼ੳͳͲΛ୲౰͢Δɻ ݱࡏ͸Exploratory, Inc. ͰΧελϚʔαΫηεΛ୲౰͢Δ๣Βɺσʔ λͷՄࢹԽͱ୳ࡧతσʔλ෼ੳΛઐ໳ͱͯ͠σʔλαΠΤϯεͷීٴ ʹऔΓ૊Ήɻ @ShirotoTakato

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Exploratory Hour

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ࠓिͷ࣭໰ • ൒֯ͱશ͕֯ࠞࡏ͢ΔจࣈྻΛ౷Ұ͍ͤͨ͞ • େจࣈͱখจࣈ͕ࠞࡏ͢ΔจࣈྻΛ౷Ұ͍ͤͨ͞ • ϐϘοτςʔϒϧͷதͰҰͭͷྻͷूܭ஋Λผͷྻͷूܭ஋Ͱ ׂΓ͍ͨ 4

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ࠓिͷ࣭໰ • ൒֯ͱશ͕֯ࠞࡏ͢ΔจࣈྻΛ౷Ұ͍ͤͨ͞ • େจࣈͱখจࣈ͕ࠞࡏ͢ΔจࣈྻΛ౷Ұ͍ͤͨ͞ • ϐϘοτςʔϒϧͷதͰҰͭͷྻͷूܭ஋Λผͷྻͷूܭ஋Ͱ ׂΓ͍ͨ 5

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6 ళฮͷ໰͍߹Θͤσʔλ

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ళฮ͝ͱʹैۀһͷҰਓ౰ͨΓͷ ໰͍߹ΘͤରԠ݅਺ΛٻΊ͍ͨɻ 7

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8 νϟʔτɾϏϡʔ͔ΒϐϘοτςʔϒϧΛબ୒͢Δɻ

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9 ߦʹళฮ(Store)Λબͼɺ஋ʹ͸ߦͷ਺Λબ୒͢Δɻ͜ΕʹΑΓɺళฮ͝ͱͷ ໰͍߹Θͤ݅਺ΛٻΊΔ͜ͱ͕Ͱ͖ͨɻ

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10 ஋ʹैۀһ໊(Employee Name)ͷҰҙͳ਺(UNQ)Λબ୒͢Δɻ͜ΕʹΑΓɺ ళฮ͝ͱʹ໰͍߹ΘͤʹରԠͨ͠ैۀһͷҰҙͳ਺ΛٻΊΔ͜ͱ͕Ͱ͖ͨɻ

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11 ໰͍߹Θͤ݅਺ ैۀһ਺

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12 ैۀһҰਓ౰ͨΓͷ໰͍߹Θͤ݅਺ΛٻΊΔͨΊͷܭࢉࣜ ߦͷ਺ / Ұҙͳ஋ͷ਺(ैۀһ໊)

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13 ߦ਺ΛٻΊΔͨΊͷؔ਺ ߦͷ਺ / Ұҙͳ஋ͷ਺(ैۀһ໊) n()

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14 νϟʔτ಺ͰܭࢉࣜΛ࡞Γ͍ͨ৔߹͸ɺΧελϜΛ࢖͏ɻ

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15 ΧελϜͷܭࢉΛ࡞੒ͷμΠΞϩά͕දࣔ͞ΕΔɻ

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16 ԼهͷܭࢉࣜΛೖྗ͢Δɻ

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17 n()Λ࢖͏͜ͱͰɺళฮ͝ͱʹߦ਺ΛٻΊΔ͜ͱ͕Ͱ͖ͨɻ

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18 ैۀһͷҰҙͳ஋ͷ਺ΛٻΊΔͨΊͷؔ਺ ߦͷ਺ / Ұҙͳ஋ͷ਺(ैۀһ໊) n_distinct(<ैۀһ໊>)

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19 ΧελϜͷܭࢉࣜΛมߋ͍ͨͨ͠ΊɺCustom: n()ΛΫϦοΫ͢Δɻ

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20 ԼهͷܭࢉࣜΛೖྗ͢Δɻ

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21 n_distinctΛ࢖͏͜ͱͰɺैۀһͷҰҙͳ஋ͷ਺ΛٻΊΔ͜ͱ͕Ͱ͖ͨɻ

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22 ैۀһҰਓ౰ͨΓͷ໰͍߹Θͤ݅਺ΛٻΊΔͨΊͷܭࢉࣜ ߦͷ਺ / Ұҙͳ஋ͷ਺(ैۀһ໊) n() / n_distinct(<ैۀһ໊>)

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23 ԼهͷܭࢉࣜΛೖྗ͢Δɻ

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24 ళฮ͝ͱʹҰਓ౰ͨΓͷ໰͍߹ΘͤରԠ݅਺ΛٻΊΔ͜ͱ͕Ͱ͖ͨɻ

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࣍ճηϛφʔ

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26 EXPLORATORY SaaS ΞφϦςΟΫε ϫʔΫγϣοϓ #6 ίϗʔτ෼ੳ Part 1 - ϨΠϠʔɾέʔΩɾνϟʔτ

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27 • ୈ1ճɿ SaaSͷ࠷ॏཁKPI ͱͦͷՄࢹԽ Part 1 • ୈ2ճɿ SaaSͷ࠷ॏཁKPI ͱͦͷՄࢹԽ Part 2 • ୈ3ճɿ Τϯήʔδϝϯτ Part 1 - DAU/MAU • ୈ4ճɿΤϯήʔδϝϯτ Part 2 - ύϫʔϢʔβʔɾΧʔϒ • ୈ5ճɿ Τϯήʔδϝϯτ Part 3 - RFV • ୈ6ճɿίϗʔτ෼ੳ Part 1 - ϨΠϠʔɾέʔΩɾνϟʔτ - 7/9(໦) • ୈ7ճɿ ίϗʔτ෼ੳ Part 2 - ੜଘ෼ੳ • ୈ8ճɿ NPSͷܭࢉͱࣗ༝هड़ͷςΩετ෼ੳ SaaS ΞφϦςΟΫεɾϫʔΫγϣοϓ

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EDA Salon ୳ࡧతσʔλ෼ੳΛΈΜͳͰֶͿ৔

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32 Kickstarter

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Ϋϥ΢υɾϑΝϯσΟϯά

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34 σʔλͷ֓ཁ

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35 σʔλɾσΟΫγϣφϦ

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αϯϓϧͷ࣭໰ • ੒ޭ͍ͯ͠ΔϓϩδΣΫτʹ͸ͲΜͳಛ௃͕͋Δ͔ʁ • ௐୡֹۚ͸ΧςΰϦʔ΍ࠃ͝ͱʹҧ͍͸͋Δ͔ʁ • ࣦഊ͢ΔϓϩδΣΫτͷݪҼ͸Կ͔ʁ 36

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Q & A

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Contact Email takato@exploratory.io Twitter Hashtag #ExploratoryHour ͰπΠʔτʂ Twitter @ExploratoryJp Exploratory Hour https://bit.ly/30odd9q

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EXPLORATORY