MTDDC Meetup HOKKAIDO 2018 Keynote

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ίϯςϯπ͕׆͖Δ $.4ͱ৘ใઃܭ 2018.6.9 Daiji Hirata, Six Apart

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.5%%$.FFUVQ)0,,"*%0 w લճ͸೥݄ w .5ͷϦϦʔε௚લͰͨ͠

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ࣗݾ঺հ w େֶͰΠϯλʔωοτʹग़ձ͏ w ແઢ-"/ͷݚڀ։ൃ /55 w *5ϕϯνϟʔ౤ࢿ /FPUFOZ w 715FDIOPMPHZ 4JY"QBSU w $'0$50 /FXTV w QSFTFOU$50 4JY"QBSU

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4JY"QBSU6QEBUF w ೥݄�Ͱಠཱ ʭܦӦਞɺैۀһͰ࣋גձࣾΛઃཱ͠ɺΛॴ༗ w ೥݄4"84։࢝ ʭશ໘ϦϞʔτϫʔΫΛղې  ಇ͖΍͘͢ੜ࢈ੑͷ্͕ΔϫʔΫελΠϧΛ࣮ݱ

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.PWBCMF5ZQFͱ͸ w ೥Ҏ্ͷྺ࢙rޓ׵ੑΛॏࢹ w .5.-r؆୯͔ͭڧྗͳςϯϓϨʔτݴޠ w ॊೈͳΞʔΧΠϒϚοϐϯά w ֦ுੑͷߴ͍ϓϥάΠϯػߏ w ηΩϡϦςΟॏࢹ w ੩తϑΝΠϧग़ྗΛϕʔεʹಈతੜ੒ʹ΋ରԠ w ೔ຊͰ͸ࣄ্࣮ඪ४ͷ$.4ʹ੒௕

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MTDDC Meetup HOKKAIDO 2013 εϥΠυΑΓ

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https://enterprise.watch.impress.co.jp/cda/web2/2006/01/06/6940.html

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r%BJKJ)JSBUB +BO l"1*ͷ͔ͨ·ΓͷΑ͏ʹ͍ͨ͠Ͱ͢z

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%BUB"1* w .PWBCMF5ZQFͰ%BUB"1*ʹਐԽ w .5Ͱѻ͏ΦϒδΣΫτ͸ɺجຊ͢΂ͯར༻ɺૢ࡞͕Մೳʹͳͬͨ w .5Ͱ͸%BUB"1*ͱͯ͠ίϯςϯπλΠϓʹ΋ରԠ

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w ΢Σϒͷຊ֨తͳීٴ w ΢Σϒ؀ڥͷߋͳΔมԽ w σεΫτοϓ͔ΒϞόΠϧɺ.PCJMF'JSTU*OEFYJOH .'* w "*΍ػցֶशͷྲྀߦ

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༷ʑͳ͜ͱ͕Θ͔ͬͨ w $.4΁ͷετϨε͸ଟछଟ༷ ʭߴ͍ͷʹ࢖͑ͳ͍ɺͨ͘͞Μͷ$.4͕ࠞࡏͯ͠؅ཧ͕େมɺߋ৽͢Δͷ͕໘౗ɺૢ࡞͕Θ͔Γʹ͍͘ʜ w ଟ਺ͷਓ͕ؔΘ͍ͬͯΔ͕ɺ$.4͸Ұ෦ͷΤΩεύʔτ͚͕ͩૢ࡞͍ͯ͠Δྫ΋ w ۀछʹΑͬͯϫʔΫϑϩʔͷଊ͔͑ͨ͸େ͖͘ҧ͏ ʭίϥϘϨʔγϣϯɺίϯϓϥΠΞϯε w ༧ࢉن໛͸૿͍͑ͯΔɻ༧ࢉओମ͕*5͔ΒϚʔέςΟϯάɺηʔϧε΁ ʭӡ༻ظؒ΋ߋ৽ස౓΋ϚνϚν ʭظؒͷ୹ظԽͰɺΫϥ΢υͬΆ͘Ұఆظ͚ؒͩ࢖͍͍ͨɺͳͲ ʭαʔόͷӡ༻ܗଶ΍৔ॴ΁ͷͩ͜ΘΓ͸͋·Γͳ͍ɻΫϥ΢υͰ΋ΦϯϓϨϛεͰ΋ɻαʔϏε඼࣭ͷ΄͏͕ॏཁɻ w େن໛αΠτ΄ͲෳࡶʹͳΓɺӡ༻ʹ·ͭΘΔίετ΋૿େ w ۀछʹΑͬͯɺΨόφϯεͷํ๏΋େ͖͘ҧ͏ ʭதԝूݖతɺ෼ࢄత

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΢ΣϒΛͱΓ·͘؀ڥͷมԽ w εςʔΫϗϧμʔ͕૿͍͑ͯΔ ʭ΢ΣϒϚελʔɺσΟϨΫλʔɺߋ৽୲౰ɺσβΠφʔɺίϯαϧλϯτɺʜ ʭηʔϧεɺϚʔέςΟϯά ɺએ఻ɺ޿ใɺ*5ɺαʔϏεϚωʔδϟʔɺʜ w σʔλͷଟ༷ੑ ʭςΩετɺࣸਅɺಈըɺFUDʜ w Ξ΢τϓοτઌ΋ଟ༷Խ ʭσεΫτοϓɺϞόΠϧ ʭΞϓϦɺσδλϧαΠωʔδͳͲ΋΢ΣϒͷΠϯϑϥʹ

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࣮͸$.4΁ͷχʔζ͸ߴ͍ w ӡ༻͸୹ظؒͰ΋ߋ৽͕සൟʹ͋Δ w ໓ଟʹߋ৽͠ͳ͍͚Ͳɺߋ৽͸ඞཁ w 8FCͷྗΛ࢖͍͑ͯͳ͍ਓ͸·ͩ·ͩଟ͍ w $.4͸ಋೖ͚ͩͰͳ͘ӡ༻ʹ΋ϋʔυϧ͕͋ͬͯ  ࢖͍͜ͳ͍ͤͯͳ͍͜ͱ΋

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ΑΓ෯޿͍ίϯςϯπͱσʔλ΁ͷରԠ w ϒϩάతͳ࣌ܥྻͳهࣄ͚ͩͰ͸ΧόʔͰ͖ͳ͍ w ৘ใઃܭΛ΋ͬͱؾܰʹɺ8FC$.4Ͱͷ࣮૷΋؆୯ʹ w $.4͕ѻ͏৘ใɺσʔλͷ୯Ґ͸ɺ΋ͬͱখ͘͞ ʭѻ͏ਓʹΑͬͯɺѻ͏σʔλͷ୯Ґ͸ҧͬͯ͘Δ

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Atom Molecule Compound Smallest element Base of all structure Text / Image / Audio / Video Group of elements creating content “Chunk” of content Company Info / Blog Entry Package that includes multiple chunks Plug and play the content Page / Panel / App Alchemy of the content

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Content Strategists Information Architects Design Molecules Content Creators Work on Molecules Able to focus on content creation Designers Pick and choose to create “best” compound Administrators Assign Molecules to content creators Administrate look and feel of the content Four alchemists There are four different type of administration and each needs to have different features and user interface.

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৘ใઃܭ w جຊతʹ৘ใ΍ίϯςϯπ͸ΧΦε w ͖ͬͪΓͱͨ͠৘ใɺίϯςϯπ͹͔Γͱ͸ݶΒͳ͍ w ෼ྨ΍࢓༁ɺ؅ཧ͸େม ʭաෆ଍ͳ͍ఆ͕ٛͰ͖ͳ͍͜ͱ΋Α͋͘Δ ʭ͕Μ͹͍͍ͬͯ΋ͷΛ࡞ͬͯ΋ɺมߋ΍௥ՃͳͲ΋Α͋͘Δ

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͜Ε·Ͱͷ8FC$.4ͷΞϓϩʔν w 8FCϖʔδ୯ҐͰίϯςϯπΛߟ͑Δ ʭίϯςϯπͷ݁ͼ෇͖͸ϦϯΫͰ w )5.-ͳΒɺجຊతʹ͸ͲͷΑ͏ͳ৘ใͰ΋ɺͷΈࠐΊΔ w ύϒϦογϡ͢Δ͜ͱ͕େ੾

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࣮ྫ

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৘ใઃܭ

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λΠτϧ ຊจ ެ։೔࣌ ։࠵೔࣌ ձ৔ ߨࢣ ࢀՃඅ ఆһ ͜Μͳํʹ͓͢͢Ί ओ࠵ ؔ࿈৘ใURL ର৅ (λά) छผ (ΧςΰϦ) ηϛφʔ γοΫεɾΞύʔτגࣜձࣾ ฏాେ࣏
γοΫεɾΞύʔτגࣜձࣾ ߴࢁ༟࢘
ϑϦʔϥϯεΤϯδχΞ ౻ຊұ
crema design σβΠ φʔ ࠇ໺໌ࢠ
ϑϦʔϥϯε WebσβΠφʔ ֯ాҁՂ
גࣜձࣾ τΡʔΞʔϧ ੢ാҰഅ
bit part ༄୩ਅࢤɾԞ࿬஌޺
גࣜձࣾϐΫ ηϧάϦου ࡔרᠳେ࿠
גࣜձࣾ·΅Ζ͠ দా௚थ
ϑϦʔϥϯ ε WebσβΠφʔ ௕୩઒ګٱ
ΞϧϑΝαʔυגࣜձࣾ ໺ా७ੜ

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λΠτϧ ຊจ ެ։೔࣌ ։࠵೔࣌ ձ৔ ߨࢣ ࢀՃඅ ఆһ ͜Μͳํʹ͓͢͢Ί ओ࠵ ؔ࿈৘ใURL ର৅ (λά) छผ (ΧςΰϦ) ໊લ ձ໊ࣾ ໾৬ ϓϩϑΟʔϧ ߨࢣը૾ URL ηϛφʔ

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λΠτϧ ຊจ ެ։೔࣌ ։࠵೔࣌ ձ৔ ߨࢣ ࢀՃඅ ఆһ ͜Μͳํʹ͓͢͢Ί ओ࠵ ؔ࿈৘ใURL ର৅ (λά) छผ (ΧςΰϦ) ձ৔໊ ॅॴ ΞΫηε URL ηϛφʔ

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Ͱͷ࣮૷

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ίϯςϯπ΍σʔλͷѻ͍ w ඞਢͷϑΟʔϧυ w ඞਢͰ͸ͳ͍ϑΟʔϧυ w ଞͰ΋࢖͏ɺ෼཭ͯ͠؅ཧͨ͠΄͏͕͍͍ϑΟʔϧυ  ˠίϯςϯπλΠϓΛ෼͚Δ w Ͳ͏͠Α͏΋ͳ͍ϑΟʔϧυ  ˠϚϧνϥΠϯςΩετʜ

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৘ใઃܭΛ൓өͰ͖ΔϝϦοτ w Θ͔Γ΍͍͢ɻૉ௚ɻ w ӡ༻͕໌շʹͳΔɻಡΈସ͑΍ΧελϚΠζɺϚχϡΞϧͷख͕ؒݮΔ w ίϯςϯπͷσʔλͱσβΠϯཁૉͷ෼཭͕ΑΓ΍Γ΍͘͢ͳΔ ʭϚϧνσόΠεɺϚϧνϢʔεͷՄೳੑ͕޿͕Δ w ίϯςϯπͷϝϯςφϯε͕͠΍͍͢ w ΢Σϒͷߏ଄Խʹد༩Ͱ͖Δ ͔΋

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·ͱΊΔͱ w ΢ΣϒαΠτͷՁ஋͸ߴ·ΔҰํɺͦͷՁ஋͸ίϯςϯπͰܾ·Δ w ৘ใઃܭͱͦͷ൓өͰίϯςϯπͷϝϯςφϯε͕༰қʹͳΔ w ৘ใઃܭ͕؆୯ʹͳΔ͜ͱͰɺ$.4ͷར༻ൣғ͕େ͖͘޿͕Δ

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&OKPZUPHFUIFS