The business
and the app
Jonas Lekevicius · Head of Product Design · 2018
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1. What does Treatwell do?
2. Story of our app
3. Lessons learned
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The brighter way
to book beauty
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Building world’s leading
hair and beauty marketplace
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11
markets
25 000+
venues
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11
markets
25 000+
venues
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Move.
industry.
online.
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Connect
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Mobile is
important
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60%
bookings are
made on app
and mobile web
42%
booked just 24
hours before
appointment
2.5x
higher
conversion rate
on app
50%
more rebooking
for app users
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The app
and how we got here
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+
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Never rewrite from scratch,
they say.
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Protocol-oriented
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Protocol-oriented
MVVM
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Protocol-oriented
MVVM
Typed, testable
API Models
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Protocol-oriented
MVVM
Typed, testable
API Models
Our custom
Router
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Protocol-oriented
MVVM
Typed, testable
API Models
Our custom
Router
Small
Storyboards
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Protocol-oriented
MVVM
Typed, testable
API Models
Our custom
Router
Small
Storyboards
All-new
design
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Lessons
learned
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Rebuilding API and
app simultaneously
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Rebuilding API and
app simultaneously
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Rebuilding API and
app simultaneously
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A bit too many 3rd
party dependencies
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A bit too many 3rd
party dependencies
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A bit too many 3rd
party dependencies
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Where to
next?
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Functional UI with
LayoutKit and ReSwift
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AB testing and
insights-driven design
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AND YES OF COURSE
WE ARE HIRING
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Thank you!
Meet me, Viktoras, Dee, Colin, Lucinda here
or dee@treatwell.com
techAtTreatwell treatwell