ITプランナーに役立つ匠Method

by haru860

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*5ϓϥϯφʔʹ ໾ཱͭঊ.FUIPE גࣜձࣾϏʔϓϥ΢υ ࠤ౻࣏෉ !#14UVEZ

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ࣗݾ঺հ w ໊લࠤ౻࣏෉ʢ4BUP)BSVPʣ w גࣜձࣾϏʔϓϥ΢υ୅දऔక໾ࣾ௕ w 5XJUUFS!IBSV w #14UVEZओ࠵ w DPOOQBTT 1Z2اըɾ։ൃɾӡӦ

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ීஈͷ࢓ࣄ w اըʙ։ൃνʔϜʹͭͳ͛Δ·Ͱ w डୗγεςϜ։ൃ w ࣗࣾαʔϏε

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*5ٕज़ͷਐԽ Πϯϑϥͷ੔උ ˣ *5Λ࢖ͬͯԿ͔Λ΍Γ͍ͨਓ͕૿͑ͨ

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*5Λ࢖ͬͯԿ͔Λ΍Γ͍ͨਓ͕૿͑ͨഎܠ w ߴ଎Πϯλʔωοτ w εϚʔτϑΥϯͷීٴ w Ϋϥ΢υɾϓϥοτϑΥʔϜ w ػցֶशɾ"* w *P5

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*5Λ࢖ͬͯԿ͔Λاը͢Δ࣌ͷ໰୊఺ʢϏδωεαΠυʣ എܠ ɾ*5ɾγεςϜ։ൃʹ͍ͭͯ஌͕ࣝͳ͍ʢઐ໳ՈͰ͸ͳ͍ʣ ɾ։ൃϓϩδΣΫτͷܦݧ͕๡͍͠ ˣ ى͜Δ໰୊఺ ɾϓϩδΣΫτͷਐΊํ͕Θ͔Βͳ͍ ɾΞΠσΞ͕ٕज़తɾίετతʹ࣮ݱՄೳͳͷ͔൑அ͕͔ͭͳ͍

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*5Λ࢖ͬͯԿ͔Λاը͢Δ࣌ͷ໰୊఺ʢ։ൃαΠυʣ എܠ ɾϏδωεΛϓϥϯχϯάɾ࣮ߦͨ͠ܦݧ͕๡͍͠ ˣ ى͜Δ໰୊఺ ɾϏδωεαΠυͷ͍͏͜ͱΛͦͷ··ड͚ೖΕͯ։ൃ ɾͦͷ݁Ռɺ*5γεςϜ͕Ձ஋͕ੜ·ͳ͍

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Ϗδωεͱ։ൃʹஅઈ͕ى͖͍ͯΔ ։ൃ Ϗδωε அઈ ୩

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։ൃ Ϗδωε ୩ *5ϓϥϯφʔͱ͸ ϏδωεͱΤϯδχΞϦϯάͷՍ͚ڮʹͳΓ Ձ஋Λ૑Γग़͢ଘࡏ ITϓϥϯφʔ

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*5ϓϥϯφʔ͸ *5Λ࢖ͬͯԿ͔Λ΍Γ͍ͨਓ͕૿͑ͨ ࠓͷ࣌୅ʹෆՄܽͳଘࡏ

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ΞΠσΞ͕Ձ஋ʹͳΔ·ͰͷྲྀΕ Ձ஋ ΞΠσΞ  ཁ๬ ཁٻ ཁ݅ ઃܭ ࣮૷ ɾ੡඼ ɾγεςϜ ཁٻ=΍Γ͍ͨ͜ͱ ը໘ϞοΫͳͲ ↑ ITϓϥϯφʔ ͷ࢓ࣄ ↑ Ϗδωε αΠυ ։ൃ

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։ൃ Ϗδωε ୩ ITϓϥϯφʔ Ͱ͸ɺ*5ϓϥϯφʔͷ࢓ࣄΛ ͲͷΑ͏ʹਐΊΕ͹ྑ͍ͷ͔ʁ

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*5ϓϥϯφʔͷ࢓ࣄΛ ͲͷΑ͏ʹਐΊΕ͹ྑ͍ͷ͔ʁ SWOT෼ੳɺϏδωεɾϞσϧɾΩϟϯόεɺҙࢥܾఆϞσϦϯάɺΠϯλʔ ϑΣΠε෼ੳɺΠϯλϏϡʔɺڠಇήʔϜɺܾఆ෼ੳɺίϯηϓτɾϞσ ϦϯάɺࠜຊݪҼ෼ੳɺࡒ຿෼ੳɺείʔϓϞσϦϯάɺεςʔΫϗϧμʔɾ ϦετɾϚοϓɾϖϧιφɺ૊৫ϞσϦϯάɺௐࠪ΍Ξϯέʔτɺσʔλɾ σΟΫγϣφϦʔɺDFDɺσʔλɾϚΠχϯάɺσʔλɾϞσϦϯάɺσʔ λɾσΟΫγϣφϦʔɺόϥϯεɾείΞΧʔυɺϏδωεɾέʔεɺϏ δωεೳྗ෼ੳɺϏδωεɾϧʔϧ෼ੳɺϑΥʔΧεɾάϧʔϓɺϒϨʔϯ ετʔϛϯάɺϓϩηε෼ੳɺόϦϡʔɾετϦʔϜɾϚοϐϯάɺBPMN, ϓϩτλΠϐϯάɺจॻ෼ੳɺϕϯμʔධՁɺϕϯνϚʔΫͱࢢ৔෼ੳɺ໾ ׂɾݖݶϚτϦΫεɺϢʔβʔɾετʔϦʔɺϢʔεέʔεͱγφϦΦɺϦ εΫ෼ੳɺϫʔΫγϣοϓɺΧελϚʔδϟʔχʔϚοϓɺϢʔβʔετʔ ϦʔϚοϐϯά…

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SWOT෼ੳɺϏδωεɾϞσϧɾΩϟϯόεɺҙࢥܾఆϞσϦϯάɺΠϯλʔ ϑΣΠε෼ੳɺΠϯλϏϡʔɺڠಇήʔϜɺܾఆ෼ੳɺίϯηϓτɾϞσ ϦϯάɺࠜຊݪҼ෼ੳɺࡒ຿෼ੳɺείʔϓϞσϦϯάɺεςʔΫϗϧμʔɾ ϦετɾϚοϓɾϖϧιφɺ૊৫ϞσϦϯάɺௐࠪ΍Ξϯέʔτɺσʔλɾ σΟΫγϣφϦʔɺDFDɺσʔλɾϚΠχϯάɺσʔλɾϞσϦϯάɺσʔ λɾσΟΫγϣφϦʔɺόϥϯεɾείΞΧʔυɺϏδωεɾέʔεɺϏ δωεೳྗ෼ੳɺϏδωεɾϧʔϧ෼ੳɺϑΥʔΧεɾάϧʔϓɺϒϨʔϯ ετʔϛϯάɺϓϩηε෼ੳɺόϦϡʔɾετϦʔϜɾϚοϐϯάɺBPMN, ϓϩτλΠϐϯάɺจॻ෼ੳɺϕϯμʔධՁɺϕϯνϚʔΫͱࢢ৔෼ੳɺ໾ ׂɾݖݶϚτϦΫεɺϢʔβʔɾετʔϦʔɺϢʔεέʔεͱγφϦΦɺϦ εΫ෼ੳɺϫʔΫγϣοϓɺΧελϚʔδϟʔχʔϚοϓɺϢʔβʔετʔ ϦʔϚοϐϯά… Ͳ͏ͨ͠Β͍͍ͷ͔ʁ

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*5ϓϥϯφʔͷ࢓ࣄΛ ͲͷΑ͏ʹਐΊΕ͹ྑ͍ͷ͔ʁ ঊMethod

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ɾ͜Ε͔Βͷ࣌୅ͷITاը͸Ͳ͏͋Δ΂͖͔ ɾঊMethodͱੜ·Εͨഎܠ ɾঊMethodͷਐΊํ ɾ੡඼اըͷϑΣʔζͱঊMethod ɾITاը͋Δ͋Δ ɾ·ͱΊ ຊ೔ͷ࿩ͷྲྀΕ

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͜Ε͔Βͷ࣌୅ͷITاը ͸Ͳ͏͋Δ΂͖͔

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ձࣾ > ਓ ͓ۚ > ਓ ձࣾ < ਓ ͓ۚ < ਓ ࣌୅ͷྲྀΕ

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ࡾํྑ͠ɺീํྑ͠ͷITاըͰ͋Δඞཁ͕͋Δ ࣾձ ձࣾ νʔϜ <ܦࡁੑ> <ਓੜ> <χʔζ> Ձ஋ͷόϥϯε <ެڞੑ> όϥϯε͕ѱ͍ͱʮਓʯ͕ಈ͔ͳ͍

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ຊ೔ͷ࿩ͷྲྀΕ ɾ͜Ε͔Βͷ࣌୅ͷITاը͸Ͳ͏͋Δ΂͖͔ ɾঊMethodͱੜ·Εͨഎܠ ɾঊMethodͷਐΊํ ɾ੡඼اըͷϑΣʔζͱঊMethod ɾITاը͋Δ͋Δ ɾ·ͱΊ

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ɾاըɺՁ஋૑଄ख๏ ɾঊBusinessPlaceͷഡຊॱࡾ͞Μ͕։ൃऀ ɾҰ௨Γऴ͑Δ·Ͱʹɺ10ʙ30࣌ؒఔ౓ ɹʢΞδϟΠϧੑʣ ɾओʹ̐ͭͷϞσϧΛͭ͘ΓاըΛਐΊΔ ঊMethodͱ͸

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ʮཁٻ෼ੳʯ ঊMethod͕ੜ·Εͨഎܠ ʮ෼ੳʯ͸طʹ͋Δ΋ͷΛ෼ੳ͢Δ ɹɹɹˣ Ϗδωεଆ΋ɺຊ౰ʹ΄͍͠΋ͷ͕ΠϝʔδͰ͖ͯ ͍ΔΘ͚Ͱ͸ͳ͍ ɹɹɹˣ ʮཁٻ։ൃʯ

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ཁٻ։ൃ ঊMethod͕ੜ·Εͨഎܠ ʮཁٻ͸ࡏΔ΋ͷͰ͸ͳ͘ɺ։ൃ͢Δ΋ͷͰ͋Δʯ ॻ੶ʮཁٻ։ൃʯ2006೥

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ঊMethod͕ੜ·Εͨഎܠ ൃల ઓུɾࡒ຿໨ඪ Ձ஋ Ϗδϣϯ ਓͷײੑ σβΠϯ

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ຊ೔ͷ࿩ͷྲྀΕ ɾ͜Ε͔Βͷ࣌୅ͷITاը͸Ͳ͏͋Δ΂͖͔ ɾঊMethodͱੜ·Εͨഎܠ ɾঊMethodͷਐΊํ ɾ੡඼اըͷϑΣʔζͱঊMethod ɾITاը͋Δ͋Δ ɾ·ͱΊ

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ঊMethodͷ4ͭͷϞσϧ AsIs εςʔΫϗϧμʔϞσϧ ToBe Ձ஋෼ੳϞσϧ ཁٻ෼ੳπϦʔ Ձ஋σβΠϯϞσϧ

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Ϊϟοϓ͕େ͖͍΄ͲՁ஋͋Δاը AsIs εςʔΫϗϧμʔϞσϧ ToBe Ձ஋෼ੳϞσϧ ཁٻ෼ੳπϦʔ Ձ஋σβΠϯϞσϧ ݱࡏ ະདྷ

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AsIs εςʔΫϗϧμʔϞσϧ ToBe Ձ஋෼ੳϞσϧ ཁٻ෼ੳπϦʔ Ձ஋σβΠϯϞσϧ ݱࡏ ະདྷ εςʔΫϗϧμʔϞσϧ ֤Ϟσϧͷઆ໌

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εςʔΫϗϧμʔϞσϧͷྫ

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εςʔΫϗϧμʔϞσϧ ސ٬ ௧Έ ೰Έ ࣾһ ܦӦऀ ɾݱঢ় "T*T ͷ೺Ѳ ɾ໰୊఺ɺ՝୊ͷ೺Ѳ ɾॏཁɿ௧Έ΁ͷʮڞײʯ

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ToBeͷϞσϧ AsIs ToBe εςʔΫϗϧμʔϞσϧ Ձ஋෼ੳϞσϧ Ձ஋σβΠϯϞσϧ ཁٻ෼ੳπϦʔ

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ToBeͷϞσϧ Ձ஋෼ੳϞσϧ Ձ஋σβΠϯϞσϧ ཁٻ෼ੳπϦʔ

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Ձ஋෼ੳϞσϧ શମ࠷దͷ໨ઢͷ֫ಘ ʲࣾձͷχʔζʳ

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Ձ஋σβΠϯϞσϧ ʲࣗ෼ͨͪͷγʔζʳ

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ཁٻ෼ੳπϦʔ γʔζͱχʔζͷϚονϯάݕূ+ιϦϡʔγϣϯ

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χʔζͱγʔζͷ4৅ݶ ͋Δ ͳ͠ χʔζ γʔζ ͳ͠ ͋Δ ࣌ؒͷ Ϝμ ͻͱΓ Α͕Γ ଓ͔ͳ͍ औΓ૊Ή ΂͖͜ͱ

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ຊ೔ͷ࿩ͷྲྀΕ ɾ͜Ε͔Βͷ࣌୅ͷITاը͸Ͳ͏͋Δ΂͖͔ ɾঊMethodͱੜ·Εͨഎܠ ɾঊMethodͷਐΊํ ɾ੡඼اըͷϑΣʔζͱঊMethod ɾITاը͋Δ͋Δ ɾ·ͱΊ

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εςʔΫϗϧμʔϞσϧ ϑΣʔζ1. Customer - Problem Fit ʲ՝୊ɾ໰୊ʳ

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εςʔΫϗϧμʔϞσϧ ϑΣʔζ 2. Founder - Problem - Fit ʲ՝୊ɾ໰୊ʳ Ձ஋σβΠϯϞσϧ ʲγʔζʳ

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εςʔΫϗϧμʔϞσϧ ϑΣʔζ 3. Problem - Solution Fit ʲ՝୊ɾ໰୊ʳ ཁٻ෼ੳπϦʔ ʲιϦϡʔγϣϯʳ

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ϑΣʔζ4. Product - Market Fit ཁٻ෼ੳπϦʔ ʲιϦϡʔγϣϯʳ Ձ஋෼ੳϞσϧ ʲχʔζʳ

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ITاը͋Δ͋Δ

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ᶃۭதઓɺফ໣ઓ ITاը͋Δ͋Δ

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ᶃۭதઓɺফ໣ઓ ΞΠσΞ ΞΠσΞ ɾϏδωεϞσϧ ɾର৅ސ٬ ɾػೳ ɾ༏ઌॱҐ ۭதઓ ↓ ٞࣄ࿥ʢಡ·ͳ͍ʣ

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ঊMethodͳΒ ߹ҙܗ੒͠΍͍͢ ΞΠσΞ ೲಘײ <ۭதઓͷղফ>

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ᶄେ͖ࣦ͘ഊͯ͠͠·͏ ITاը͋Δ͋Δ

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ᶄେ͖ࣦ͘ഊͯ͠͠·͏ ʮ૸Γͳ͕Βߟ͑Ζʯ Ձ஋ ϓϩδΣΫτ  ελʔτ ؒҧͬͨํ޲ʹ  ϩέοτελʔτ ్தͰྗਚ͖Δ… ૸Γͳ͕Β…Ͱ΋੒ޭ͢Δྫ ɾηϯε͕Α͔ͬͨ ɾӡ͕Α͔ͬͨ

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ঊMethodͳΒখࣦ͘͞ഊͰ͖Δ Customer - Problem Fit Founder - Problem Fit Problem - Solution Fit Product - Market Fit Customer Problem Fit Founder Problem Fit Problem Solution Fit Product Market Fit ΞΠσΞͷݕূ ʢϓϥϯAʣ ↓ ࣗ෼ͨͪͳΓͷ Ծઆ ΠϯλϏϡʔ ΤεϊάϥϑΟ ϓϩτλΠϓ MVPߏங

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ᶅιϦϡʔγϣϯ͋Γ͖ͰਐΊ ݱ৔͔Β૯εΧϯ ITاը͋Δ͋Δ

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ᶅιϦϡʔγϣϯ͋Γ͖ͰਐΊ ɹɹݱ৔͔Β૯εΧϯ ITπʔϧΛ։ൃ͠ɺఏҊ ↓ ݱ৔ʮ͓લΒԿ΋Θ͔ͬͱΒΜʯ

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ঊMethodͳΒ ͦͷਓͷʮ௧Έʯʮຊ౰ʹخ͍͠ͷ͔ʯʹڞײ͢Δ ↓ ʮΑ͘Θ͔ͬͯΔͳʯʹมΘΔ

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·ͱΊ

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։ൃ Ϗδωε ୩ *5ϓϥϯφʔͱ͸ ϏδωεͱΤϯδχΞϦϯάͷՍ͚ڮʹͳΓ Ձ஋Λ૑Γग़͢ଘࡏ ITϓϥϯφʔ

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ࡾํྑ͠ɺീํྑ͠ͷITاը ࣾձ ձࣾ νʔϜ <ܦࡁੑ> <ਓੜ> <χʔζ> Ձ஋ͷόϥϯε <ެڞੑ> ͜Ε͔Βͷ࣌୅ͷITاը

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ͦͷͨΊͷͻͱͭͷख๏ͱͯ͠ ঊMethodΛ঺հ͠·ͨ͠

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ঊMethodͷ4ͭͷϞσϧ AsIs εςʔΫϗϧμʔϞσϧ ToBe Ձ஋෼ੳϞσϧ ཁٻ෼ੳπϦʔ Ձ஋σβΠϯϞσϧ

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ঊMethodΛ஌Γ͍ͨɺֶͼ͍ͨ ɾঊक़ ɹຖ݄1ճ։࠵ʢୈ̎໦༵೔ʣɻট଴੍ ɾʮঊMethod: ʙ৽ͨͳՁ஋؍Ͱ  ɹɹϓϩδΣΫτΛσβΠϯ͢ΔͨΊʹʙʯ ɾϏδωεՁ஋Λ૑ग़͢Δ ɹʮঊMethodʯ׆༻๏

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͝ਗ਼ௌ͋Γ͕ͱ͏͍͟͝·ͨ͠