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Wednesday, May 29, 13

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Signing Up to Level Up Chrissie Brodigan, GitHub Wednesday, May 29, 13

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The philosophy Signing Up to Level Up At GitHub, Development = Design + Coding + Science - Ryan Tomayko Wednesday, May 29, 13

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Signing Up to Level Up Wednesday, May 29, 13

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Foundational study Signing Up to Level Up ‣ How did you find out about GitHub? ‣ Why did you open an account? ‣ What were you hoping it would do for you? ‣ How did you learn to use it? ‣ Where did you go for help? ‣ What would make it better for you? 10 new friends 10 old friends Wednesday, May 29, 13

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Signing Up to Level Up Wednesday, May 29, 13

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People sign up to: Signing Up to Level Up 1. Attract potential employers 2. Host code for open source & private projects 3. Participate in a learn-to-code experience 4. Fulfill a requirement or recommendation for school/work 5. Reserve a username Wednesday, May 29, 13

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Signing Up to Level Up Wednesday, May 29, 13

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Core motivators Signing Up to Level Up ‣ Career growth ‣ Skill development (not always career motivated) ‣ Workflow support (includes non-code project contributors) ‣ Open source participation Wednesday, May 29, 13

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Signing Up to Level Up Wednesday, May 29, 13

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Our hypothesis Signing Up to Level Up New people signing up aren’t the same as the people who started using the service. Wednesday, May 29, 13

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Signing Up to Level Up Wednesday, May 29, 13

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Signing Up to Level Up GitHub Personas Coby Programmer Enthusiast Super user of GitHub features Matthew Teacher Uses GitHub as a tool to teach programming, spread open source Mark Open Source Maintainer Loves GitHub, but has issues. Liz Non-Code Contributor Wants to work with programmer peers. Alyson Aspiring Hacker Getting started is hard, but a PR is magical. Wednesday, May 29, 13

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Sign ingUp to Level Up GitHub Personas Coby Programmer Enthusiast Super user of GitHub features Matthew Teacher Uses GitHub as a tool to teach programming, spread open source Mark Open Source Maintainer Loves GitHub, but has issues. Liz Non-Code Contributor Wants to work with programmer peers. Alyson Aspiring Hacker Getting started is hard, but a PR is magical. Wednesday, May 29, 13

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Wednesday, May 29, 13

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1. False starts Wednesday, May 29, 13

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Signing Up to Level Up Wednesday, May 29, 13

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Signing Up to Level Up Confusing language “It took me a while to know that I needed to know the vocabulary. I assumed I knew what the English words meant.” Wednesday, May 29, 13

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Signing Up to Level Up Wednesday, May 29, 13

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Signing Up to Level Up Wednesday, May 29, 13

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Signing Up to Level Up Complex interactions “I didn’t understanding forking until I tried and there was an animation of a copy machine. A fork is like a copy of a document.” Wednesday, May 29, 13

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Signing Up to Level Up Wednesday, May 29, 13

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Signing Up to Level Up Intimidating “I have more of a technical background than the average person, but it feels out of reach.” Wednesday, May 29, 13

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2. Git v. GitHub Wednesday, May 29, 13

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Signing Up to Level Up Wednesday, May 29, 13

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3. Humans needed Wednesday, May 29, 13

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Science Up Your Designs: Interviews Wednesday, May 29, 13

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4. Growing pains Wednesday, May 29, 13

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5. Having issues Wednesday, May 29, 13

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Signing Up to Level Up Wednesday, May 29, 13

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Signing Up to Level Up People signing up for GitHub today are different then they used to be. Wednesday, May 29, 13

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Signing Up to Level Up Wednesday, May 29, 13

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Signing Up to Level Up People learning to code today are different than they used to be. Wednesday, May 29, 13

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Signing Up to Level Up Wednesday, May 29, 13

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Signing Up to Level Up Shipping software is different than it used to be. Wednesday, May 29, 13

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Learning is hard Wednesday, May 29, 13

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Not just for new programmers classrooms of experienced programmers Wednesday, May 29, 13

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Signing Up to Level Up Wednesday, May 29, 13

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What does this mean? Signing Up to Level Up ‣ Make it easier to get started successfully ‣ Cultivate information-seeking behaviors ‣ Design to develop habits Wednesday, May 29, 13

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Now that we have the foundation we can do better research Wednesday, May 29, 13

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We know who to recruit for future studies Wednesday, May 29, 13

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Signing Up to Level Up GitHub Personas Coby Programmer Enthusiast Super user of GitHub features Matthew Teacher Uses GitHub as a tool to teach programming, spread open source Mark Open Source Maintainer Loves GitHub, but has issues. Liz Non-Code Contributor Wants to work with programmer peers. Alyson Aspiring Hacker Getting started is hard, but a PR is magical. Wednesday, May 29, 13

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Signing Up to Level Up Wednesday, May 29, 13

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Next 6 months Signing Up to Level Up ‣ Ship a new “new user” experience ‣ Programmers ‣ Non-code contributors ‣ Think about renaming “Pull Requests” ‣ Redesign “Explore” ‣ Redesign “Help” Wednesday, May 29, 13

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Science up that design Wednesday, May 29, 13

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Let’s talk about you Science up that design ‣ PRP an Octostudy ‣ Get into the field ‣ Develop a UXR habit Wednesday, May 29, 13

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Science up that design Wednesday, May 29, 13

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.com Octostudies Science up that design ‣ Repo Next ‣ Wikis ‣ Releases ‣ Pricing ‣ Identity Wednesday, May 29, 13

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Science up that design Wednesday, May 29, 13

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Science up that design Everyone at GitHub is the user research team. Wednesday, May 29, 13