DIVIDE INFORMATION INTO
CATEGORIES THAT DEFY EXACT DEFINITION
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EXAMPLES:
• TOPIC
• TASK
• AUDIENCE
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FRUIT VEGETABLE BERRY
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No content
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WHICH SCHEME TO CHOOSE?
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ASK
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WHAT MAKES SENSE?
WHAT HELPS USERS?
ASK
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OFFER BOTH APPROACHES
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EXACT SCHEMES:
• TITLE
• AUTHOR
AMBIGUOUS SCHEME:
• SUBJECT
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GOT IT.
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LET’S ORGANIZE OUR WEBSITE
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LET’S ORGANIZE OUR WEBSITE
• RESOURCES WITH MARC METADATA
• MCNAUGHTON BOOKS
• SCHOLARLY PUBLICATIONS WITH STANDING
ORDERS
• ELECTRONIC RESOURCES WE OWN
• ELECTRONIC RESOURCES WE SUBSCRIBE TO
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LABEL MUCH?
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SPEAK THE USERS’ LANGUAGE
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DESCRIBE THE CONTENT
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BE CONSISTENT
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IS THAT IT?
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NOT QUITE.
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NAVIGATION
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EVER BEEN LOST
ON A WEBSITE?
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THE WEB FEELS LIKE
A PLACE
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ORGANIZATION IS ABOUT
BUILDING ROOMS.
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NAVIGATION ADDS
DOORS AND WINDOWS
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NAVIGATION SYSTEMS
OFTEN MIRROR ORGANIZATION SYSTEMS
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NAVIGATION SYSTEMS
SHOULD MAKE SENSE TO YOUR USERS
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USERS ARE ALWAYS ASKING
WHERE AM I NOW?
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THAT’S A LOT TO REMEMBER.
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TOOLS OF THE TRADE
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CONTENT INVENTORY
KNOW WHAT YOU HAVE
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CONTENT INVENTORY
KNOW WHAT YOU HAVE
CONTENT STRATEGY
KNOW WHY YOU HAVE IT
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ALWAYS KNOW WHY
EVERYTHING IS ON YOUR WEBSITE
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CARD SORTS
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LABEL INDEX CARDS WITH
HEADINGS FROM YOUR CONTENT
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ASK USERS TO ORGANIZE THEM
IN WAYS THAT MAKE SENSE TO THEM
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10 MINUTES + 50 CENTS
= HOW YOUR USERS THINK
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USER INTERVIEWS
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JUST ASK.
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WHAT DO THEY WANT FROM YOUR SITE?
JUST ASK.
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PERSONAS & SCENARIOS
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PERSONAS
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PERSONAS
• STAND IN FOR REAL USERS
• BASED ON INTERVIEWS AND RESEARCH
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Courtesy of Usability.gov
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SCENARIOS
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SCENARIOS
• BRING YOUR PERSONAS TO LIFE
• SEE HOW USER GOALS ARE ACCOMPLISHED
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HELPS YOU SEE YOUR WEBSITE
THROUGH YOUR USERS’ EYES
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BLUEPRINTS
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MAP OUT THE
ORGANIZATION
LABELS
NAVIGATION
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No content
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WIREFRAMES
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TRANSLATE THE INFORMATION ARCHITECTURE
INTO A VISUAL LAYOUT
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Wireframe by Will Evans: http://blog.semanticfoundry.com/2009/01/01/shades-of-gray-wireframes-as-thinking-device/
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Mockup by Mark Brooks: http://blog.semanticfoundry.com/2009/01/01/shades-of-gray-wireframes-as-thinking-device/
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SO...HOW DOES THIS HELP ME?
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DO YOU CREATE
WEB CONTENT?
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DO YOU WANT
PEOPLE TO USE IT?
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CREATE PERSONAS
FOR YOUR TYPICAL USERS
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ALWAYS ASK
WHAT WOULD MY USERS DO?
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RARELY ASK
WHAT WOULD I DO?
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GET FEEDBACK
FROM YOUR USERS
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MAKE MISTAJES
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MAKE MISTAKES
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MAKE MISTAKES
GET FEEDBACK
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IMPROVE SOMETHING
BASED ON FEEDBACK
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RINSE.
REPEAT.
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QUESTIONS?
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THANKS.
I WRITE ABOUT THIS STUFF A LOT
matthewreidsma.com
@mreidsma