Ned Poulter is the Founder & CEO of Pole Star Digital, a Manchester-based consultancy delivering digital strategy, fractional leadership, SEO, PPC, Paid Social, Analytics and training to brands and agencies worldwide. He's a regular on the international speaking circuit, with appearances at BrightonSEO, InOrbit (Slovenia), UnGagged (USA, Vegas), and HiveMCR. He's a multi-award winning digital marketer with 15+ years in the industry. He's worked with numerous well-known international brands and business leaders, helping them make better decisions about growth - through hands-on digital marketing, trusted strategic guidance, coaching and capability development. Ned graduated with a First Class Honours in International Business from Manchester Metropolitan University. Outside of work, Ned is a keen explorer, loving travel, food, culture and meeting new people. He's actively involved with several charities. And, most importantly, he's a proud father of two beautiful girls. https://speakerdeck.com/polestardigital