Introduction to Green-e Climate

Join Sarah Busch, Green-e Associate at CRS, for a free webinar about the Green-e Climate certification program and how it works within the larger voluntary carbon offset market. The webinar covers the basics of carbon offset projects and international offset trading; how carbon offsets serve to reduce global carbon emissions; the unique role of Green-e Climate certification and the benefits it confers on certified products; how Green-e Climate protects consumers by ensuring clear title to carbon offset purchases that are as advertised; and how consumers, businesses, and offset sellers can become involved with Green-e Climate.
Originally aired on 10/23/2014.

Transcript

1. Introduction to
   Green-e Climate
   October 23, 2014 Sarah Busch, Green-e Program Associate
   Center for Resource Solutions
   

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4. Basics
   

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5. Carbon Markets
   Compliance Voluntary
   Emissions
   (allowances)
   1
   Cap-and-trade
   2
   Voluntary Cap-
   and-trade
   Emissions
   Reductions
   (offsets)
   3
   Compliance
   Offsets
   4
   Offsets
   

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6. Carbon Offset
   An intangible commodity
   representing a reduction
   in greenhouse gas
   emissions
   

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7. Emissions (+) Reductions (-)
   

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8. 1 2 3
   scopes
   

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9. Project Types
   

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10. Oversight
    

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11. Carbon offset
    project
    Greenhouse gas
    emissions reduction
    Retail carbon
    offset
    Carbon Offset Market - Oversight
    Retail
    consumer
    

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12. The American Carbon Registry
    The Climate Action Reserve
    The Gold Standard
    The Verified Carbon Standard
    Carbon offset
    project
    Greenhouse gas
    emissions reduction
    Retail carbon
    offset
    Carbon Offset Market - Oversight
    Registry account-
    holders/retailers
    Retail
    consumer
    

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13. The American Carbon Registry
    The Climate Action Reserve
    The Gold Standard
    The Verified Carbon Standard
    Carbon offset
    project
    Greenhouse gas
    emissions reduction
    Retail carbon
    offset
    Carbon Offset Market - Oversight
    Registry account-
    holders/retailers
    • Permanence
    • Additionality
    • Verified
    • Enforceable
    • Real
    • Retailers
    • Direct and Wholesale
    Purchasers
    Retail
    consumer
    

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14. The American Carbon Registry
    The Climate Action Reserve
    The Gold Standard
    The Verified Carbon Standard
    Carbon offset
    project
    Greenhouse gas
    emissions reduction
    Retail carbon
    offset
    Carbon Offset Market - Oversight
    Registry account-
    holders/retailers
    • Permanence
    • Additionality
    • Verified
    • Enforceable
    • Real
    • Retailers
    • Direct and Wholesale
    Purchasers
    Retail
    consumer
    

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15. The American Carbon Registry
    The Climate Action Reserve
    The Gold Standard
    The Verified Carbon Standard
    Carbon offset
    project
    Greenhouse gas
    emissions reduction
    Retail carbon
    offset
    Carbon Offset Market - Oversight
    Registry account-
    holders/retailers
    • Permanence
    • Additionality
    • Verified
    • Enforceable
    • Real
    No oversight leaves room for:
    • Bad Actors (“Boiler rooms”)
    • Fraud and Double Selling
    • Deception
    • Mistakes
    Retail
    consumer
    

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16. The American Carbon Registry
    The Climate Action Reserve
    The Gold Standard
    The Verified Carbon Standard
    Carbon offset
    project
    Greenhouse gas
    emissions reduction
    Retail carbon
    offset
    Carbon Offset Market - Oversight
    Registry account-
    holders/retailers
    • Permanence
    • Additionality
    • Verified
    • Enforceable
    • Real
    in Transparency & Oversight
    Gap
    Retail
    consumer
    

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18. The American Carbon Registry
    The Climate Action Reserve
    The Gold Standard
    The Verified Carbon Standard
    Carbon offset
    project
    Greenhouse gas
    emissions reduction
    Retail carbon
    offset
    Carbon Offset Market - Oversight
    Registry account-
    holders/retailers
    • Permanence
    • Additionality
    • Verified
    • Enforceable
    • Real
    Retail
    consumer
    

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19. • Permanence
    • Additionality
    • Verified
    • Enforceable
    • Real
    The American Carbon Registry
    The Climate Action Reserve
    The Gold Standard
    The Verified Carbon Standard
    Carbon offset
    project
    Greenhouse gas
    emissions reduction
    Retail carbon
    offset
    Carbon Offset Market - Oversight
    Registry account-
    holders/retailers
    Looks for the
    Green-e Logo
    Retail
    consumer
    

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20. Unique Assurances
    1. Verified GHG emissions reductions come from projects certified
    under high-quality project standards.
    Endorsed Programs
    P.A.V.E.R.
    

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21. • Supply – retired/transferred eligible reductions,
    and reported accurately
    • Sales – sales of Certified Products reported accurately
    • Balance of supply and sales – retirements/transfers of eligible
    reductions sufficient in amount and type to meet Certified Product
    sales
    • Disclosure – information provided to customers is accurate
    2. Emissions reductions are not being double-sold. Retirement of
    correct volumes and types of emissions reductions on behalf of
    customers based on an audit of sales and supply.
    Unique Assurances
    Exclusive Ownership
    

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22. 3. Customers are given complete and accurate information about
    their purchase and are not mislead with inaccurate advertising.
    General Requirements:
    • No false or misleading statements
    • Do not overstate environmental benefits
    Main Components:
    Product Content Label Price, Terms, and Conditions
    Project List
    • Differentiate between Certified and non-certified
    • Do not misrepresent the benefits of certification
    Unique Assurances
    Disclosure
    

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23. Consumer-level Assurances
    1. Eligible Supply. P.A.V.E.R.
    2. Correct and full retirement.
    Exclusive Ownership
    3. Complete and accurate
    information, no deception.
    Disclosure
    Certification Activities
    Annual Verification Audit
    Twice yearly Marketing
    Compliance Review
    Annual Verification Audit
    

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24. • Permanence
    • Additionality
    • Verified
    • Enforceable
    • Real
    The American Carbon Registry
    The Climate Action Reserve
    The Gold Standard
    The Verified Carbon Standard
    Carbon offset
    project
    Greenhouse gas
    emissions reduction
    Retail carbon
    offset
    Carbon Offset Market - Oversight
    Registry account-
    holders/retailers
    Looks for the
    Green-e Logo
    Retail
    consumer
    • P.A.V.E.R.
    • Exclusive Retail
    Ownership
    • Disclosure
    

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25. •Additionality
    •Permanence
    •Real
    •Ownership
    •Verified
    •Enforceable
    •Disclosure
    Carbon offset
    project
    Greenhouse gas
    emissions reduction
    Retail carbon
    offset
    Carbon Offset Market - Oversight
    Looks for the
    Green-e Logo
    Retail
    consumer
    

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26. Carbon offset
    project
    Greenhouse gas
    emissions reduction
    Retail carbon
    offset
    Carbon Offset Market - Oversight
    Looks for the
    Green-e Logo
    A.P.R.O.V.E.D.
    Retail
    consumer
    

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27. the global retail standard for carbon
    offsets
    

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28. the most rigorous way for offset
    sellers to demonstrate clear,
    unique, correct, and permanent
    retail delivery of high-quality offsets
    

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29. the only certification that involves
    third-party, independent verification
    of retail transactions
    

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30. the easiest way for offset
    purchasers to gain assurance of
    exclusive retail ownership and
    truth in marketing
    

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31. Participation and Growth
    

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32. Participating Offset Retailers
    

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33. 0
    50,000
    100,000
    150,000
    200,000
    250,000
    300,000
    350,000
    2008 (partial year) 2009 2010 2011 2012
    Unique Certified Sales (tCO2e)
    Green-e Climate Growth
    Trends
    

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34. Gas Offset Programs
    Natural Gas Carbon Offsets
    P.A.V.E.R. Offset Quality ● Independent Verification of Sales and
    Exclusive Delivery ● Transparency and Truth in Marketing
    

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35. 57.25%
    18.41%
    13.65%
    5.91%
    3.99%
    0.43% 0.35%
    Project Types RY2012
    LFG Methane
    Coal Mine
    Methane
    Wind RE
    EE
    Forestry
    83.74%
    5.91%
    3.99%
    3.00%
    3.00% 0.35%
    Project Location RY2012
    US
    South
    Africa
    Kenya
    China
    Trends
    

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36. 55.53%
    36.39%
    8.08%
    Endorsed Programs RY2012
    CAR
    VCS
    PRE
    80.88%
    11.04%
    5.73%
    1.85%
    0.43%
    0.06%
    Registries RY2012
    APX
    Markit
    MRETS
    ERCOT
    WREGIS
    NAR
    Trends
    

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37. 0
    20
    40
    60
    80
    100
    120
    MA OH NY OR CT CA WA NJ IL PA
    Top 10 Number of Customers by Location
    Trends
    

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38. Purchaser Recognition
    

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39. Carbon offset
    project
    Greenhouse gas
    emissions reduction
    Retail carbon
    offset product
    Carbon Offset Market
    End-use
    consumer/
    Carbon Offset
    Purchaser
    Customer of
    Carbon Offset
    Purchaser
    Looks for the
    Green-e Logo
    • Verifies and recognizes the
    purchase
    GHG
    emissions
    Looks for the
    Green-e Logo
    A.P.R.O.V.E.D.
    ACR, CAR, GS, VCS
    

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40. Verification of offset purchase and percent of
    emissions covered for specific activities, facilities,
    operations, vehicle fleets, and more.
    

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43. LEED v4
    Green-e Climate in
    • BD&C – EA CREDIT: GREEN POWER AND CARBON OFFSETS
    (maximum 2 points)
    • ID&C – EA CREDIT: GREEN POWER AND CARBON OFFSETS
    (maximum 2 points)
    • EBOM – EA CREDIT: RENEWABLE ENERGY AND CARBON OFFSETS
    (maximum 5 points)
    “Carbon offsets […] must be
    Green-e Climate certified, or
    the equivalent.”
    

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44. How to Get Started
    

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45. Buying carbon offsets?
    Buy Green-e Climate certified!
    Offset retailer?
    Certify your offsets!
    Project standard and credit registry?
    Become an Endorsed Program!
    Offset project owner/developer?
    Contact one of our Endorsed Programs to become eligible.
    …and use the Green-e logo with your claim
    

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46. Upcoming CRS Events
    

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47. Register today at renewableenergymarkets.com.
    Discounted hotel rate ends November 7!
    

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48. Sarah Busch
    Green-e Program Associate
    Center for Resource Solutions
    sbusch@resource-solutions.org
    CONTACT
    @greenemarktplc
    /CenterForResourceSolutions
    

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