Introduction to Green-e Marketplace

Introduction to Green-e Marketplace

Presented on June 12, 2014 by Brendan Cook, Center for Resource Solutions
Green-e Marketplace is a program that recognizes organizations using certified renewable energy and enables them to demonstrate their environmental commitment through the use of the nationally recognized Green-e logo. Green-e Marketplace gives its participants unique resources to help them communicate their commitment to clean energy on their collateral, website, and products. This hour-long webinar explains the requirements of joining the program, the benefits of clean-energy purchases to an organization's sustainability strategy, and how Green-e Marketplace fits into the overall green-labeling ecosystem.

Transcript

  1. 1.

    Introduction to Green-e Marketplace June 12th, 2014 Brendan Cook Green-e

    Marketplace Senior Analyst Center for Resource Solutions 415-568-4280 brendan@resource-solutions.org
  2. 2.

    Presentation Roadmap Introduction Brief Overview of Green-e Energy Certification From

    Purchase of Renewable Energy to Promotion Overview of Green-e Marketplace for • Renewable Energy • Climate Commitments & Carbon Offsets • Print • Electric Vehicles • Events Benefits of Green-e Marketplace and Green-e logo Q&A
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    Consumer Protection and Certification for Voluntary Renewable Energy Purchases •

    Established in 1997 • Certification of three RE product types: –Renewable Energy Certificates (RECs) –Utility green pricing programs –Competitive Electricity products • Covers all 50 states and Canada
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    Renewable Energy: REC + electricity Renewable Energy Certificates are renewable

    energy. RECs are tracked, traded, sold, and retired. You buy a REC, you’re buying renewable energy.
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    How to Buy Renewable Energy Utility Green Power Programs Competitive

    Electricity Providers Renewable Energy Certificates On-site Generation www.green-e.org/buy or www.buycleanenergy.org
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    • Allows use of Green-e logo to promote purchase –

    Minimum purchase or generation requirements – Fee to use trademarked logo – Verification of purchases and percent of use claims – Purchase of Carbon offsets & reduction commitments • Logo can be used on consumer goods manufactured with 100% renewable energy Verification and Logo Use for Renewable Energy and Carbon Offset Purchasers
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    Green-e Marketplace options for Renewable Energy On Product Organization or

    Company Headquarters Re:print (in print) Electric Vehicles Events
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    Green-e for Electric Vehicles What’s powering your EV? Green-e provides

    claims and communication for your certified renewable power purchase for electric vehicles and charging stations.
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    Brendan Cook Green-e Marketplace Senior Analyst Center for Resource Solutions

    415-568-4280 brendan|at| resource-solutions.org @greenemarktplc
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    Resources www.green-e.org/marketplace Find out how to put the Green-e logo

    to use for your organization www.resource-solutions.org Get the latest research and reports from CRS, including the recently published study, Unlocking the Power of Renewable Energy Certification to Build Credibility with Consumers www.epa.gov/grnpower/buygp U.S. EPA’s Guide to Purchasing Green Power www.ftc.gov Comply with the Federal Trade Commission’s Green Guides www.renewableenergymarkets.com Renewable Energy Markets annual conference