Introduction to Green-e Marketplace

Presented on June 12, 2014 by Brendan Cook, Center for Resource Solutions
Green-e Marketplace is a program that recognizes organizations using certified renewable energy and enables them to demonstrate their environmental commitment through the use of the nationally recognized Green-e logo. Green-e Marketplace gives its participants unique resources to help them communicate their commitment to clean energy on their collateral, website, and products. This hour-long webinar explains the requirements of joining the program, the benefits of clean-energy purchases to an organization's sustainability strategy, and how Green-e Marketplace fits into the overall green-labeling ecosystem.

Transcript

1. Introduction to Green-e Marketplace
   June 12th, 2014
   Brendan Cook
   Green-e Marketplace Senior Analyst
   Center for Resource Solutions
   415-568-4280
   brendan@resource-solutions.org
   

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2. Presentation Roadmap
   Introduction
   Brief Overview of Green-e Energy Certification
   From Purchase of Renewable Energy to Promotion
   Overview of Green-e Marketplace for
   • Renewable Energy
   • Climate Commitments & Carbon Offsets
   • Print
   • Electric Vehicles
   • Events
   Benefits of Green-e Marketplace and Green-e logo
   Q&A
   

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4. Green-e Recognition
   BBMG Study: Green-e Recognition at 21% Nationally in 2009
   

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5. National Electricity Mix
   Source: U.S. Department of Energy, Energy Information Agency (EIA), 2010 data
   

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6. More Renewables
   

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7. How Renewable Energy is Defined
   Wind Small Hydro
   Solar Geothermal
   Biomass Wave/Tidal
   

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8. Consumer Protection and Certification
   for Voluntary Renewable Energy Purchases
   • Established in 1997
   • Certification of three RE product types:
   –Renewable Energy Certificates (RECs)
   –Utility green pricing programs
   –Competitive Electricity products
   • Covers all 50 states and Canada
   

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9. Renewable Energy: REC + electricity
   

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10. Renewable Energy: REC + electricity
    Renewable Energy Certificates are renewable energy. RECs are tracked,
    traded, sold, and retired. You buy a REC, you’re buying renewable energy.
    

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11. How to Buy Renewable Energy
    Utility Green Power Programs
    Competitive Electricity Providers
    Renewable Energy Certificates
    On-site Generation
    www.green-e.org/buy
    or
    www.buycleanenergy.org
    

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12. How Renewable Energy is Defined
    Wind Small Hyrdo
    Solar Geothermal
    Biomass Wave/Tidal
    

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13. Tell your story.
    

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14. • Allows use of Green-e logo to promote
    purchase
    – Minimum purchase or generation
    requirements
    – Fee to use trademarked logo
    – Verification of purchases and percent of
    use claims
    – Purchase of Carbon offsets & reduction
    commitments
    • Logo can be used on consumer goods
    manufactured with 100% renewable energy
    Verification and Logo Use for Renewable Energy and
    Carbon Offset Purchasers
    

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16. Organizations
    Products Facilities
    Vehicles
    Types of Verification and Claims
    

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17. Green-e Marketplace options for
    Renewable Energy
    On Product
    Organization or Company
    Headquarters
    Re:print (in print)
    Electric Vehicles
    Events
    

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18. Over 500 Products
    

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19. CONTACT
    Requirement:
    100% Headquarters + 100% Product Manufacturing
    On Product
    

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22. Fee Schedule
    

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24. How it Works
    

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25. Re:print Examples
    

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26. For All Organizations
    

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27. Green-e for Electric Vehicles
    What’s powering your EV?
    Green-e provides claims and
    communication for your certified
    renewable power purchase for
    electric vehicles and charging
    stations.
    

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28. Green EV – Austin Energy
    

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29. Communicate your Climate
    Commitments & Carbon Offsets with
    

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30. Green-e for Carbon Offsets & Climate
    Commitments
    Activities (Events)
    Facilities
    Vehicle Fleets
    

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31. Facilities
    Vehicles
    Carbon Offset Examples
    

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32. Green-e for Events
    Communicate your renewable energy
    and/or carbon offset purchase
    

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33. The
    Advantage
    

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34. Customer
    Engagement
    

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35. Commitment to
    Renewables
    

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36. Quality Products
    and Services
    

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37. Quarterly Webinars
    

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38. Online Media
    Events
    

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39. Product Advocacy
    Standards Advocacy
    Consumer Protection
    

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40. Renewable Energy Markets 2014
    www.RenewableEnergyMarkets.com
    Submit an Abstract Today!
    

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41. Brendan Cook
    Green-e Marketplace Senior Analyst
    Center for Resource Solutions
    415-568-4280
    brendan|at| resource-solutions.org
    @greenemarktplc
    

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42. Resources
    www.green-e.org/marketplace
    Find out how to put the Green-e logo to use for your organization
    www.resource-solutions.org
    Get the latest research and reports from CRS, including the recently published study,
    Unlocking the Power of Renewable Energy Certification to Build Credibility with Consumers
    www.epa.gov/grnpower/buygp
    U.S. EPA’s Guide to Purchasing Green Power
    www.ftc.gov
    Comply with the Federal Trade Commission’s Green Guides
    www.renewableenergymarkets.com
    Renewable Energy Markets annual conference
    

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