Ross is the founder/CEO of Siege Media, a full-service GEO agency. His book, Generative Engine Optimization: The Definitive Guide to AI SEO, just released with Wiley. Siege made the Inc. 5000 6x and has generated over $100M in lifetime revenue. https://speakerdeck.com/rosshudgens 2026-10-15 10:55:00 -0400 Digital PR helps SEO — but does it help GEO? In this session, Ross breaks down the PR tactics that have definitive crossover value in 2027 and beyond. In addition, he'll share frameworks for who digital PR is a fit for and who it isn't, how to get more mileage out of your data, playbooks for "best X" placements, and a whole lot more. Digital PR helps SEO — but does it help GEO? In this session, Ross breaks down the PR tactics that have definitive crossover value in 2027 and beyond. In addition, he'll share frameworks for who digital PR is a fit for and who it isn't, how to get more mileage out of your data, playbooks for "best X" placements, and a whole lot more. Thu, 15 Oct 2026 00:00:00 -0400 https://speakerdeck.com/rosshudgens/pr-for-machines-earning-coverage-that-llms-repeat https://speakerdeck.com/rosshudgens/pr-for-machines-earning-coverage-that-llms-repeat