Introduction to Data Mining!

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1. Data Mining!
   An Introduction
   

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3. Wufoo.com
   

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8. What is data mining?
   

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10. Collection? No!
    Extraction. Yup.
    

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12. 324 - 576 megapixels
    Stereo Audio 20-20,000hz
    10,000 Chemical Compounds
    5-6 Flavors
    Temperature / Pressure / Texture
    2.5 Petabytes
    Eyes
    Ears
    Nose
    Mouth
    Skin
    Memory
    

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15. The process of extracting patterns
    from large data sets.
    

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16. What are some examples of
    large data sets?
    

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17. Astronomy
    Biology
    Business
    Internet
    Government
    Religion
    

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24. Online Surveys
    

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25. Individuals, Developers, Designers,
    Non-Profits, Teachers, Students,
    Universities, Research, Real Estate,
    Marketing, Healthcare, Banks, SMBs
    

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27. What do they do with all that data?
    

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29. Positive / Negative
    Likert Scale
    Ratings
    Multiple Choice
    Open Feedback
    

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34. What are some potential problems
    with data collected by asking?
    

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37. Data collection is just the first part.
    

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38. Association Rule Learning
    Clustering
    Classification
    Regression
    Visualization
    

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39. Statistics
    Artificial Intelligence
    Database Management
    

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40. Bayes Theorem (1700s)
    Regression Analysis (1800s)
    Neural Networks (1940s)
    Genetic Algorithms (1950s)
    Decision Tree Learning (1960s)
    Support Vector Machines (1990s)
    

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43. Google Flu Trends
    

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47. Hans Rosling
    

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49. Recommendation Engines
    

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52. Relationships!
    

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56. Will my date have sex on the first date?
    Do you like the taste of beer?
    

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58. Assuming you were in the position to
    do so, would you launch nuclear
    weapons under any circumstances?
    82%
    

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59. In a certain light, wouldn't
    nuclear war be exciting?
    83%
    

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62. The Social Graph
    

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63. Privacy & Confidentiality Issues
    

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66. So that’s data mining!
    

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67. Thanks!
    

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