There's been a paradigm shift in business over the last 20 years. Users and customers don't want companies to just exist and take their money. They want a relationship. They want to fall in love. And when it comes to software and the Internet, where you don't have the benefits and reminders of face to face interactions, it's easy to forget how a little love goes a long way. Join us as we share the story of Wufoo and also look at how companies and their products are wooing their users, keeping the romance alive and sustaining lasting relationships that turn out to make for profitable returns.