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Words to Make You a Design Polyglot

1519587b1a0febb658c36c94f6272b0d?s=47 Kevin Hale
September 08, 2012

Words to Make You a Design Polyglot

When it comes to learning design, the traditional methods taught in academic settings tend to focus on the mastery of visual fundamentals like line, color, pattern, etc. For amateurs, these words aren't enough and for the talented, it leaves them wanting for more. In this presentation, we'll learn some new words from other languages, cultures and disciplines to help make you a veritable design polyglot.

1519587b1a0febb658c36c94f6272b0d?s=128

Kevin Hale

September 08, 2012
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  1. Words to Make You a Design Polyglot Kevin Hale

  2. @ilikevests

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  6. My Problem

  7. Design Elements •Line •Color •Shape •Texture •Space •Form

  8. Principles of Design •Unity •Balance •Hierarchy •Scale / Proportion •Dominance

    / Emphasis •Similarity vs Contrast •Rhythm / Pattern
  9. Not good enough.

  10. Sapir-Whorf Hypothesis

  11. Linguistic Determinism

  12. Rainbow

  13. English green blue

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  16. Taramuhara siyóname

  17. Time

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  21. Korean ୡ۾ (chorok) োف (yeondu)

  22. Korean ೞט (haneul) ౵ی (parang) թ (nam)

  23. Speed = Fluency

  24. The Goldilocks Word

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  28. “Lagom”

  29. Lagom is an abstract unit of measurement.

  30. Lagom is also a life philosophy.

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  41. modesty humility restraint decency

  42. Software Development Responsibility Accountability Humility {

  43. Software engineers and designers are often divorced from the consequences

    of their actions.
  44. Before Launch 100% Create Software

  45. Create Software Customer Support Business Crap Crap Hiring Crap Fix

    Crap After Launch
  46. Support Driven Development S D D

  47. You make everyone do customer support.

  48. Creators = Supporters

  49. 1 Support Responsible Developers and Designers Give the Best Support

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  52. +500,000 users ~5 million people ~400 issues +800 emails 7-12

    minutes
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  60. 75.8% 78.1% Emotional State Browser Type

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  62. 2 Support Responsible Developers and Designers Create Better Software

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  64. Direct Exposure Minimum Every Six Weeks At Least Two Hours

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  66. We made everyone say thank you.

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  73. 0 75,000 150,000 225,000 300,000 Jun-06 Dec-06 Jun-07 Dec-07 Jun-08

    Dec-08 Jun-09 Dec-09 0 100 200 300 400 4 6 8 10 12 14 16 18 20 22 24 26 28 30 32 34 36 38 40 42 44 46 48 50 52 2 4 6 8 10 12 14 16 18 20 22 24 26 28 30 32 34 36 38 40 42 44 46 48 50 52 2 4 6 Users Support
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  76. 676% 29,561% $25.3 M Average Startup $118K Wufoo

  77. T = a + b log (1 + D/W) 2

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  79. Paul Fitts

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  81. Fitts’s Experiment

  82. Fitts’s Experiment Distance Width Time

  83. T = a + b log (1 + D/W) 2

    Distance Width Time
  84. 0 1.5 3.0 4.5 6.0 0 2 4 6 8

    10 12 14 16 18 20 22 24 26 28 Linear vs Log Linear vs Log
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  91. T = a + b log (1 + D/W) 2

    Distance Width Time
  92. T = D / W Distance Width Time

  93. Distance Width Time 0 = D / W

  94. Distance Width Time 0 = 0 / ∞

  95. Contextual Menus

  96. Pie Menus Radial Interfaces

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  100. Distance Width Time 0 = 0 / ∞

  101. ∞ ∞ Infinite Target Widths at Edges

  102. Infinite Dimensions at Corners ∞ ∞ ∞ ∞

  103. Hot Corners

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  106. WebOS

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  109. Problem

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  113. Farbenpyramide

  114. Color Sphere

  115. Albert Munsell

  116. hue chroma value

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  121. Colour Dictionary

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  123. = tranquil

  124. fresh =

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  128. The Other Word for Quality

  129. ౰ͨΓલ඼࣭ atarimae hinshitsu ັྗత඼࣭ miryokuteki hinshitsu

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  135. Education Research Real Estate Marketing Sales Banking Healthcare IT Designers

    Small Businesses Non-Profits Startups Students Engineers
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  147. iPhone App Android App Wordpress Plugin

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  149. Resources HTML Email Templates Chimplets MailChimp Research Academy Videos Experts

    Transactional Email Email on Mobile Devices Email Marketing Field Guide Getting Started With MailChimp MailChimp Mobile How to Manage Your List MailChimp For High-Volume Senders MailChimp International MailChimp Guides Log In Pricing Pricing Features Features Resources Resources Support Support Blog Blog Enter your search ! MailChimp Mobile How to Manage Your List MailChimp For High-Volume Senders MailChimp International How to Use Hairball How To Use Google Analytics With MailChimp How to Select an Email- Marketing Agency Spam Lawsuits Understanding Reports Email Security How To Use Templates MailChimp For Designers
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  154. @ilikevests

  155. Thanks!