https://speakerdeck.com/ryanlaw 2026-04-27 06:36:42 -0400 Welcome to the era of off-page SEO. In traditional search, backlinks are slightly less important than they used to be. So is backlink building and digital PR dead? Not even a little bit. “Branded mentions” are the single most important predictor of visibility in AI search. If you want to “rank” in AI search, you need to build off-site mentions. Welcome to the era of off-page SEO. In traditional search, backlinks are slightly less important than they used to be. So is backlink building and digital PR dead? Not even a little bit. “Branded mentions” are the single most important predictor of visibility in AI search. If you want to “rank” in AI search, you need to build off-site mentions. Mon, 27 Apr 2026 00:00:00 -0400 https://speakerdeck.com/ryanlaw/how-to-build-effective-brand-mentions-for-ai-search-what-the-data-says https://speakerdeck.com/ryanlaw/how-to-build-effective-brand-mentions-for-ai-search-what-the-data-says