https://speakerdeck.com/schweppe 2026-09-07 17:45:31 -0400 For years, SEOs have struggled to break out of their technical silos and get executive buy-in. But now? LLMs have CEOs terrified that their entire marketing model is about to break. This is your moment. Chris will show you how to use executive AI anxiety as a master unlock to elevate search to its rightful place in the marketing mix. Learn how to translate the complex shift from keywords to LLM optimization into strategic language senior leadership understands, and use this shift to finally unify search, social, PR, and brand strategy. For years, SEOs have struggled to break out of their technical silos and get executive buy-in. But now? LLMs have CEOs terrified that their entire marketing model is about to break. This is your moment. Chris will show you how to use executive AI anxiety as a master unlock to elevate search to its rightful place in the marketing mix. Learn how to translate the complex shift from keywords to LLM optimization into strategic language senior leadership understands, and use this shift to finally unify search, social, PR, and brand strategy. Tue, 15 Sep 2026 00:00:00 -0400 https://speakerdeck.com/schweppe/never-waste-a-good-crisis-how-ai-panic-is-getting-seo-a-seat-at-the-c-suite-table-slides-only https://speakerdeck.com/schweppe/never-waste-a-good-crisis-how-ai-panic-is-getting-seo-a-seat-at-the-c-suite-table-slides-only For years, SEOs have struggled to break out of their technical silos and get executive buy-in. But now? LLMs have CEOs terrified that their entire marketing model is about to break. This is your moment. Chris will show you how to use executive AI anxiety as a master unlock to elevate search to its rightful place in the marketing mix. Learn how to translate the complex shift from keywords to LLM optimization into strategic language senior leadership understands, and use this shift to finally unify search, social, PR, and brand strategy. For years, SEOs have struggled to break out of their technical silos and get executive buy-in. But now? LLMs have CEOs terrified that their entire marketing model is about to break. This is your moment. Chris will show you how to use executive AI anxiety as a master unlock to elevate search to its rightful place in the marketing mix. Learn how to translate the complex shift from keywords to LLM optimization into strategic language senior leadership understands, and use this shift to finally unify search, social, PR, and brand strategy. Tue, 15 Sep 2026 00:00:00 -0400 https://speakerdeck.com/schweppe/never-waste-a-good-crisis-with-notes https://speakerdeck.com/schweppe/never-waste-a-good-crisis-with-notes