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Sansan におけるプロダクトマネージャの日常
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Shigemoto FUJIKURA
June 07, 2018
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Sansan におけるプロダクトマネージャの日常
Shigemoto FUJIKURA
June 07, 2018
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Transcript
Sansan ʹ͓͚Δ ϓϩμΫτϚωʔδϟͷৗ 2018-06-07 Product Manager Party
ࣗݾհ ౻ ଠʢ;͘͡Β ͛͠ͱʣ Sansan גࣜձࣾ CTO 1999 ʹגࣜձࣾΦʔδε૯ݚೖࣾɻOGIS International,
Inc ʹग़͠ɺγϦίϯόϨʔʹ ͯݱϕϯνϟʔاۀͱͷڞಉݚڀ։ൃΛ ߦ͏ɻ2009 ʹࡾࡾגࣜձࣾʢݱ Sansan ג ࣜձࣾʣʹೖࣾɻΤϯδχΞͱͯ͠ Sansan αʔϏεͷ։ൃɺ։ൃ෦ΛܦͯϓϩμΫτϚ ωδϝϯτʹैࣄɻ2018 6 ݄ΑΓݱ৬ɻ
๏ਓ໊͚ཧαʔϏε ݸਓ໊͚αʔϏε Your business network
ຊ
͜ͷηογϣϯͰɺSansan ʹ͓͚ΔϓϩμΫτϚωʔδϟ͕ͲͷΑ͏ͳ ׂΛ͍࣋ͬͯΔͷ͔ɺʑͷۀΛͲͷΑ͏ʹߦͳ͍ͬͯΔͷ͔Λ͓͑ ͠·͢ɻ͜Ε͔ΒϓϩμΫτϚωʔδϟΛࢤ͢ํɺ͢ͰʹϓϩμΫτϚωʔ δϟͱͯ͠׆༂͍ͯ͠Δํʹ༗ҙٛͳใʹͳΕ͍Ͱ͢ɻ
ϓϩμΫτϚωʔδϟͷׂ • ϓϩμΫτ։ൃͷاըཱҊɺධՁ • εΫϥϜνʔϜʹ͓͚Δ PO తׂ • Product Owner
Chief Product Officer ͱͷ࿈ܞ • ϓϩϞʔγϣϯࢪࡦͷݕ౼
PM σβΠφ ΤϯδχΞ PM σβΠφ ΤϯδχΞ PM σβΠφ ΤϯδχΞ PM
σβΠφ ΤϯδχΞ ϓϩμΫτ։ൃͷମ੍ άϩʔόϧ͚ ػೳ֦ு ໊ཧڞ༗ Ձૌٻ ϝοηʔδʗϨίϝϯυ ػೳ֦ॆ εϚϗΞϓϦ PMɺσβΠφɺΤϯδχΞΛؚΊͯ ݱࡏ 90 ໊ʹͯ։ൃ Product Owner Chief Product Officer ΤϯδχΞ Πϯϑϥ νʔϜ etc…
ϓϩμΫτϚοϓ ࣄۀ ϓϩμΫτ Ϗδϣϯ χʔζ ϝοηʔδ ػೳ ID ϓϩϏδϣϯ API
ࠃใ ݕࡧ اۀใ ࿈ܞ Ϩίϝϯυ ໊دͤ ੑೳ্ ཧऀػೳ ૿ڧ ӳޠ ৽ ΞʔΩςΫνϟ վળ ϑΟʔυ ػೳ
՝ఆٛ KPI ઃܭ σβΠϯ ઃܭϨϏϡʔ ։ൃ ධՁ ՝ఆٛ KPI ઃܭ
σβΠϯ ઃܭϨϏϡʔ ։ൃ ධՁ ՝ఆٛ KPI ઃܭ σβΠϯ ઃܭϨϏϡʔ ։ൃ ධՁ PM ͕୲͢ΔϓϩδΣΫτ ՝ఆٛ KPI ઃܭ σβΠϯ ઃܭϨϏϡʔ ։ൃ ධՁ
۩ମྫ
εϚϗΞϓϦϑΟʔυʹ͓͚Δ λϒઃܭ Sansan ͷεϚϗΞϓϦʹϑΟʔυػೳʢਓ຺ ʹؔ࿈͢Δχϡʔε͕৴͞ΕΔʣΛࡌɻ͜ Ε·Ͱλϒʹදࣔ͞ΕΔػೳ͕ 4 ݸͩͬͨ ͷΛ 5
ݸʹมߋɻ ໊ͷࡱӨػೳܧଓ্ͷͨΊʹඇৗʹ ॏཁͰ͋ΔͨΊɺΧϝϥΞΠίϯͰλϒதԝ ʹஔ͢ΔͱͱʹಋઢΛڧ͘ਪ͍ͨ͠ɻ
ࣄۀඪ ऩӹͷ࠷େԽ ↩︎ αʔϏεܧଓͷ্ ↩︎ Sansan αʔϏεͷར༻্ ↩︎ ෮ؼͷ૿Ճ ↩︎
՝ͷઃఆ Ҡಈ࣌ؒʹ͓͚Δ Sansan ར༻ ↩︎ εϚϗΞϓϦͷ෮ؼ ↩︎ χϡʔεʢϑΟʔυʣػೳͷࡌ ↩︎ ػೳλϒͷมߋ
↩︎ རศੑͷҡ࣋
։ൃલ
σβΠϯ
ઃܭϨϏϡʔ ʢσβΠφҊʣ σβΠϯͱͯ͠ΞΠίϯΛάϨʔͰදݱͯ͠ɺ ػೳͷબঢ়ଶೱ͍άϨʔͱ͢ΔɻΞϓϦ ىಈޙͷࡱӨͷ্͕ඞཁͳͷͰɺࡱӨಋ ઢΞϓϦͰॏཁͳಋઢʹར༻͢Δϒϧʔʹɻ
࠷ऴҊ ࡱӨಋઢΛਪ͖͕ͩ͢ɺϒϧʔͰڧௐ͢Δ͜ ͱͰબ͞Ε͍ͯΔײ͕͡ڧ͗͢ΔͨΊɺ৭ͷ બΛసɻͦ͏͢Δ͜ͱͰٯʹࡱӨಋઢ͕ऑ ͘ͳΔͷͰΧϝϥΞΠίϯͷαΠζΛௐ͢Δ ͜ͱͰάϨʔͷྖҬΛ֦ுɻ
։ൃ ։ൃதʹઃܭ࣌ʹ٧Ί͍ͬͯͳ͍ࡉ͔ͳ෦ʹ͍ͭͯɺΤϯδχΞ σβΠφͱͱʹܾٞͯ͠Ί͍ͯ͘ɻ
ϓϩϞʔγϣϯͷ४උ • Web ΞϓϦϩάΠϯ࣌ͷ͓ΒͤʢϦϦʔεޙʣ • εϚϗΞϓϦطଘϢʔβ͚ϓογϡ௨ʢҰिؒޙʣ • ϝϧϚΨʢೋिؒޙʣ • ػೳΞοϓσʔτϝʔϧʢҰϲ݄ޙʣ
• χϡʔεϦϦʔεʢҰϲ݄ఔʣ
ධՁ ◦ εϚϗΞϓϦͷ෮ؼ্͕ঢ ◦ Sansan શମͷར༻७૿ × ࡱӨػೳͷར༻ݮগʢࡱӨػೳͷར༻ҡ࣋ʣ → LTV
ʹ͍ͭͯ͜Ε͔Βͷܭଌ
࠷ޙʹ
ϓϩμΫτϚωʔδϟɺϓϩμΫτ։ൃʹ͓͍ͯେ͖ͳΛ͍࣋ͬͯ· ͢ɻϓϩμΫτίϯηϓτΛ࡞Δ͜ͱɺʹݟ͑ͳ͍ϒϥϯυࢿ࢈Λܗ ͢Δ͜ͱͰ͢ɻ։ൃͱɺ͢ͳΘͪকདྷͷࢿͰ͢ɻϓϩμΫτϚωʔδϟ ͷࣄɺࢿஅΛ͠ͳ͕Βϒϥϯυࢿ࢈Λߏங͠ɺͦΕͰͬͯࣄۀʹ ߩݙ͢Δ͜ͱͳͷͰ͢ɻ ҰํͰɺ։ൃνʔϜ͓ۚͱҟͳΓ·͢ɻେ͖ͳΛ͍࣋ͬͯΔ͔Β͜ ͦɺؔऀʹઆ໌͢ΔٛΛෛ͍·͢ɻతஅج४ΛݴޠԽͰ͖Εɺ ։ൃνʔϜ֤ࣗͷஅͰಈ͚·͢ɻνʔϜϏϧυʹؾΛ͚ͭͳ͚Εɺ ޮՌతͳ։ൃͰ͖·ͤΜɻ
͝੩ௌ͋Γ͕ͱ͏͍͟͝·ͨ͠
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