Sansan におけるプロダクトマネージャの日常

Transcript

1. Sansan ʹ͓͚Δ
   ϓϩμΫτϚωʔδϟͷ೔ৗ
   2018-06-07
   
   Product Manager Party
   

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2. ࣗݾ঺հ
   ౻૔ ੒ଠʢ;͘͡Β ͛͠΋ͱʣ

   Sansan גࣜձࣾ CTO
   
   1999 ೥ʹגࣜձࣾΦʔδε૯ݚೖࣾɻOGIS
   International, Inc ʹग़޲͠ɺγϦίϯόϨʔʹ
   ͯݱ஍ϕϯνϟʔاۀͱͷڞಉݚڀ΍։ൃΛ
   ߦ͏ɻ2009 ೥ʹࡾࡾגࣜձࣾʢݱ Sansan ג
   ࣜձࣾʣʹೖࣾɻΤϯδχΞͱͯ͠ Sansan
   αʔϏεͷ։ൃɺ։ൃ෦௕ΛܦͯϓϩμΫτϚ
   ωδϝϯτʹैࣄɻ2018 ೥ 6 ݄ΑΓݱ৬ɻ
   

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3. ๏ਓ޲໊͚ࢗ؅ཧαʔϏε ݸਓ޲໊͚ࢗαʔϏε
   Your business network
   

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4. ຊ୊
   

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5. ͜ͷηογϣϯͰ͸ɺSansan ʹ͓͚ΔϓϩμΫτϚωʔδϟ͕ͲͷΑ͏ͳ
   ໾ׂΛ͍࣋ͬͯΔͷ͔ɺ೔ʑͷۀ຿ΛͲͷΑ͏ʹߦͳ͍ͬͯΔͷ͔Λ͓఻͑
   ͠·͢ɻ͜Ε͔ΒϓϩμΫτϚωʔδϟΛࢤ͢ํ΍ɺ͢ͰʹϓϩμΫτϚωʔ
   δϟͱͯ͠׆༂͍ͯ͠Δํʹ༗ҙٛͳ৘ใʹͳΕ͹޾͍Ͱ͢ɻ
   

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6. ϓϩμΫτϚωʔδϟͷ໾ׂ
   • ϓϩμΫτ։ൃͷاըཱҊɺධՁ
   
   • εΫϥϜνʔϜʹ͓͚Δ PO త໾ׂ
   
   • Product Owner ΍ Chief Product Officer ͱͷ࿈ܞ
   
   • ϓϩϞʔγϣϯࢪࡦͷݕ౼
   

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7. PM
   σβΠφ
   ΤϯδχΞ
   PM
   σβΠφ
   ΤϯδχΞ
   PM
   σβΠφ
   ΤϯδχΞ
   PM
   σβΠφ ΤϯδχΞ
   ϓϩμΫτ։ൃͷମ੍
   άϩʔόϧ޲͚
   ػೳ֦ு
   ໊ࢗ؅ཧڞ༗
   Ձ஋ૌٻ
   ϝοηʔδʗϨίϝϯυ
   ػೳ֦ॆ
   εϚϗΞϓϦ
   PMɺσβΠφɺΤϯδχΞΛؚΊͯ

   ݱࡏ͸ 90 ໊ʹͯ։ൃ
   Product Owner
   Chief Product Officer
   ΤϯδχΞ
   Πϯϑϥ
   νʔϜ etc…
   

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8. ϓϩμΫτϚοϓ
   ࣄۀ
   ϓϩμΫτ
   Ϗδϣϯ χʔζ
   ϝοηʔδ
   ػೳ
   ID ϓϩϏδϣϯ
   API
   ࠃ৘ใ
   ݕࡧ
   اۀ৘ใ
   ࿈ܞ
   Ϩίϝϯυ ໊دͤ
   ੑೳ޲্
   ؅ཧऀػೳ
   ૿ڧ
   ӳޠ
   ࡮৽
   ΞʔΩςΫνϟ
   վળ
   ϑΟʔυ
   ػೳ
   

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9. ՝୊ఆٛ KPI ઃܭ σβΠϯ ઃܭϨϏϡʔ ։ൃ ධՁ
   ՝୊ఆٛ KPI ઃܭ σβΠϯ ઃܭϨϏϡʔ ։ൃ ධՁ
   ՝୊ఆٛ KPI ઃܭ σβΠϯ ઃܭϨϏϡʔ ։ൃ ධՁ
   PM ͕୲౰͢ΔϓϩδΣΫτ
   ՝୊ఆٛ KPI ઃܭ σβΠϯ ઃܭϨϏϡʔ ։ൃ ධՁ
   

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10. ۩ମྫ
    

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11. εϚϗΞϓϦϑΟʔυʹ͓͚Δ

    λϒઃܭ
    Sansan ͷεϚϗΞϓϦʹϑΟʔυػೳʢਓ຺
    ʹؔ࿈͢Δχϡʔε͕഑৴͞ΕΔʣΛ౥ࡌɻ͜
    Ε·Ͱ͸λϒʹදࣔ͞ΕΔػೳ͕ 4 ݸͩͬͨ
    ΋ͷΛ 5 ݸʹมߋɻ
    
    ໊ࢗͷࡱӨػೳ͸ܧଓ཰޲্ͷͨΊʹඇৗʹ
    ॏཁͰ͸͋ΔͨΊɺΧϝϥΞΠίϯͰλϒதԝ
    ʹ഑ஔ͢Δͱͱ΋ʹಋઢΛڧ͘ਪ͍ͨ͠ɻ
    

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12. ࣄۀ໨ඪ
    ऩӹͷ࠷େԽ ↩︎
    
    αʔϏεܧଓ཰ͷ޲্ ↩︎
    
    Sansan αʔϏεͷར༻཰޲্ ↩︎
    
    ෮ؼ཰ͷ૿Ճ ↩︎
    

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13. ՝୊ͷઃఆ
    Ҡಈ࣌ؒʹ͓͚Δ Sansan ར༻཰ ↩︎
    
    εϚϗΞϓϦͷ෮ؼ཰ ↩︎
    
    χϡʔεʢϑΟʔυʣػೳͷ౥ࡌ ↩︎
    
    ػೳλϒͷมߋ ↩︎
    
    རศੑͷҡ࣋
    

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14. ։ൃલ
    

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15. σβΠϯ
    

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16. ઃܭϨϏϡʔ
    ʢσβΠφҊʣ

    σβΠϯͱͯ͠ΞΠίϯΛάϨʔͰදݱͯ͠ɺ
    ػೳͷબ୒ঢ়ଶ͸ೱ͍άϨʔͱ͢ΔɻΞϓϦ
    ىಈ௚ޙͷࡱӨ཰ͷ޲্͕ඞཁͳͷͰɺࡱӨಋ
    ઢ͸ΞϓϦ಺Ͱॏཁͳಋઢʹར༻͢Δϒϧʔʹɻ
    

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17. ࠷ऴҊ
    ࡱӨಋઢΛਪ͢΂͖͕ͩɺϒϧʔͰڧௐ͢Δ͜
    ͱͰબ୒͞Ε͍ͯΔײ͕͡ڧ͗͢ΔͨΊɺ৭ͷ
    બ୒Λ൓సɻͦ͏͢Δ͜ͱͰٯʹࡱӨಋઢ͕ऑ
    ͘ͳΔͷͰΧϝϥΞΠίϯͷαΠζΛௐ੔͢Δ
    ͜ͱͰάϨʔͷྖҬΛ֦ுɻ
    

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18. ։ൃ
    ։ൃதʹ΋ઃܭ࣌ʹ͸٧Ί੾͍ͬͯͳ͍ࡉ͔ͳ෦෼ʹ͍ͭͯɺΤϯδχΞ΍
    σβΠφͱͱ΋ʹٞ࿦ܾͯ͠Ί͍ͯ͘ɻ
    

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19. ϓϩϞʔγϣϯͷ४උ
    • Web ΞϓϦϩάΠϯ࣌ͷ͓஌ΒͤʢϦϦʔε௚ޙʣ
    
    • εϚϗΞϓϦطଘϢʔβ޲͚ϓογϡ௨஌ʢҰिؒޙʣ
    
    • ϝϧϚΨʢೋिؒޙʣ
    
    • ػೳΞοϓσʔτϝʔϧʢҰϲ݄ޙʣ
    
    • χϡʔεϦϦʔεʢҰϲ݄൒ఔ౓ʣ
    

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20. ධՁ
    ○ εϚϗΞϓϦͷ෮ؼ཰্͕ঢ
    
    ○ Sansan શମͷར༻཰΋७૿
    
    × ࡱӨػೳͷར༻཰͸ݮগʢࡱӨػೳͷར༻਺͸ҡ࣋ʣ
    
    → LTV ʹ͍ͭͯ͸͜Ε͔Βͷܭଌ
    

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21. ࠷ޙʹ
    

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22. ϓϩμΫτϚωʔδϟ͸ɺϓϩμΫτ։ൃʹ͓͍ͯେ͖ͳ੹೚Λ͍࣋ͬͯ·
    ͢ɻϓϩμΫτίϯηϓτΛ࡞Δ͜ͱ͸ɺ໨ʹݟ͑ͳ͍ϒϥϯυࢿ࢈Λܗ੒
    ͢Δ͜ͱͰ͢ɻ։ൃͱ͸ɺ͢ͳΘͪকདྷ΁ͷ౤ࢿͰ͢ɻϓϩμΫτϚωʔδϟ
    ͷ࢓ࣄ͸ɺ౤ࢿ൑அΛ͠ͳ͕Βϒϥϯυࢿ࢈Λߏங͠ɺͦΕͰ΋ͬͯࣄۀʹ
    ߩݙ͢Δ͜ͱͳͷͰ͢ɻ
    
    ҰํͰɺ։ൃνʔϜ͸͓ۚͱ͸ҟͳΓ·͢ɻେ͖ͳ੹೚Λ͍࣋ͬͯΔ͔Β͜
    ͦɺؔ܎ऀʹઆ໌͢Δٛ຿Λෛ͍·͢ɻ໨త΍൑அج४ΛݴޠԽͰ͖Ε͹ɺ
    ։ൃνʔϜ͸֤ࣗͷ൑அͰಈ͚·͢ɻνʔϜϏϧυʹ΋ؾΛ͚ͭͳ͚Ε͹ɺ
    ޮՌతͳ։ൃ͸Ͱ͖·ͤΜɻ
    

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23. ͝੩ௌ͋Γ͕ͱ͏͍͟͝·ͨ͠
    

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