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      <title>Why people ignore most ads and how yours can be different</title>
      <description>Most ads are ignored. Not because people hate advertising, but because attention is scarce and audiences are overwhelmed. This talk will cover why some ads earn attention while others disappear in the scroll, alongside a practical framework for creating paid media that people actually stop and engage with.</description>
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      <content:encoded>Most ads are ignored. Not because people hate advertising, but because attention is scarce and audiences are overwhelmed. This talk will cover why some ads earn attention while others disappear in the scroll, alongside a practical framework for creating paid media that people actually stop and engage with.</content:encoded>
      <pubDate>Sat, 18 Apr 2026 00:00:00 -0400</pubDate>
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