Digital marketing professional since 2005. Helping SMEs generate leads and sales through effective search marketing campaigns. https://speakerdeck.com/skittishdigital 2026-04-27 10:13:50 -0400 Optimising low-data Google Ads accounts has always been challenging, but with the shift towards AI-driven campaign types and smart bidding strategies, our job just got that little bit harder. Enter the <strong>Low Data Optimisation Framework</strong> - a 4 step approach to optimising low-data accounts so they perform like big-data accounts. Optimising low-data Google Ads accounts has always been challenging, but with the shift towards AI-driven campaign types and smart bidding strategies, our job just got that little bit harder. Enter the <strong>Low Data Optimisation Framework</strong> - a 4 step approach to optimising low-data accounts so they perform like big-data accounts. Mon, 27 Apr 2026 00:00:00 -0400 https://speakerdeck.com/skittishdigital/how-to-optimise-google-ads-when-you-dont-have-enough-data-heroconf-2026 https://speakerdeck.com/skittishdigital/how-to-optimise-google-ads-when-you-dont-have-enough-data-heroconf-2026 Maximise your website's potential with these conversion rate optimisation tips. Part of the Go Digital Live conference 2022. Maximise your website's potential with these conversion rate optimisation tips. Part of the Go Digital Live conference 2022. Sun, 27 Mar 2022 00:00:00 -0400 https://speakerdeck.com/skittishdigital/optimise-your-website-to-generate-more-leads-and-sales-go-digital-live-2022 https://speakerdeck.com/skittishdigital/optimise-your-website-to-generate-more-leads-and-sales-go-digital-live-2022 How to make sure your social and content strategy drive real value within your business. Delivered at SES London, February 2014. How to make sure your social and content strategy drive real value within your business. Delivered at SES London, February 2014. Wed, 12 Feb 2014 00:00:00 -0500 https://speakerdeck.com/skittishdigital/driving-business-value-with-a-social-and-content-masterplan-ses-london-2014 https://speakerdeck.com/skittishdigital/driving-business-value-with-a-social-and-content-masterplan-ses-london-2014 Following the launch of Twitter Advertising to UK advertisers, we're taking a look at how the platform works and how it compares to other paid media channels. Following the launch of Twitter Advertising to UK advertisers, we're taking a look at how the platform works and how it compares to other paid media channels. Tue, 14 Jan 2014 00:00:00 -0500 https://speakerdeck.com/skittishdigital/tentative-steps-into-twitter-advertising-biddable-world-2014 https://speakerdeck.com/skittishdigital/tentative-steps-into-twitter-advertising-biddable-world-2014