https://speakerdeck.com/smartfocus 2014-04-03 12:31:06 -0400 Discover how you can move from segmentation and basic personalisation to create unique, truly-personalised 1-to-1 campaigns that build loyalty, increase engagement and convert more subscribers into customers. Discover how you can move from segmentation and basic personalisation to create unique, truly-personalised 1-to-1 campaigns that build loyalty, increase engagement and convert more subscribers into customers. Thu, 03 Apr 2014 00:00:00 -0400 https://speakerdeck.com/smartfocus/improve-conversions-revenue-and-loyalty-with-true-1-to-1-email-personalisation https://speakerdeck.com/smartfocus/improve-conversions-revenue-and-loyalty-with-true-1-to-1-email-personalisation