https://speakerdeck.com/smartideas 2026-06-19 03:38:13 -0400 A practical guide to understanding Turkey TV advertising costs. Covers GRP vs spot model, the 5 variables that drive price, channel hierarchy (national, news, thematic, regional), prime time vs off-peak cost index, seasonality calendar, and what a media agency negotiates vs card rate. By Scarlet Media A practical guide to understanding Turkey TV advertising costs. Covers GRP vs spot model, the 5 variables that drive price, channel hierarchy (national, news, thematic, regional), prime time vs off-peak cost index, seasonality calendar, and what a media agency negotiates vs card rate. By Scarlet Media Fri, 19 Jun 2026 00:00:00 -0400 https://speakerdeck.com/smartideas/turkey-tv-ad-costs-explained-how-tv-advertising-is-priced-in-turkey https://speakerdeck.com/smartideas/turkey-tv-ad-costs-explained-how-tv-advertising-is-priced-in-turkey A district-by-district guide to outdoor advertising in Istanbul, prepared by Scarlet Media — Istanbul's OOH media planning and buying agency. Istanbul is Turkey's #1 OOH market with 16M+ residents across 39 districts. This guide covers: European Side vs Asian Side audience profiles Levent & Maslak (finance district), Taksim & Beyoğlu (tourism & retail), Kadıköy (youth & culture) Bosphorus bridges and highway corridors (E-5, TEM) Airport advertising at Istanbul Airport (IST) and Sabiha Gökçen (SAW) Mall advertising across İstinye Park, Zorlu Center, Emaar Square, Cevahir & Kanyon How to build a multi-district OOH plan with GRP-based methodology Scarlet Media plans and buys OOH inventory across all 39 Istanbul districts with established operator relationships covering Ströer Kentvizyon, Clear Channel Türkiye, Union Istanbul and more. Scarletmedia.net A district-by-district guide to outdoor advertising in Istanbul, prepared by Scarlet Media — Istanbul's OOH media planning and buying agency. Istanbul is Turkey's #1 OOH market with 16M+ residents across 39 districts. This guide covers: European Side vs Asian Side audience profiles Levent & Maslak (finance district), Taksim & Beyoğlu (tourism & retail), Kadıköy (youth & culture) Bosphorus bridges and highway corridors (E-5, TEM) Airport advertising at Istanbul Airport (IST) and Sabiha Gökçen (SAW) Mall advertising across İstinye Park, Zorlu Center, Emaar Square, Cevahir & Kanyon How to build a multi-district OOH plan with GRP-based methodology Scarlet Media plans and buys OOH inventory across all 39 Istanbul districts with established operator relationships covering Ströer Kentvizyon, Clear Channel Türkiye, Union Istanbul and more. Scarletmedia.net Fri, 19 Jun 2026 00:00:00 -0400 https://speakerdeck.com/smartideas/istanbul-ooh-district-guide-outdoor-advertising-location-guide-for-brands-and-media-planners https://speakerdeck.com/smartideas/istanbul-ooh-district-guide-outdoor-advertising-location-guide-for-brands-and-media-planners