https://speakerdeck.com/susanyen_ppc 2026-04-06 13:39:44 -0400 In some ways, search has never been more powerful — but it’s also never been less transparent. As AI-driven automation expands in Google Ads, you see less. Search term data is limited, match types blur, and traditional optimization levers disappear. How do you optimize when you can no longer see what you once could? Come see how AI Max is reshaping modern search strategy — from keyword management to signal-driven performance. You'll learn how to rethink account structure, strengthen conversion tracking, and evolve reporting to stay competitive. After this session, you’ll be able to: - Understand how AI Max affects search term visibility and match types. - Shift from keyword-first optimization to a signal-first strategy. - Strengthen conversion tracking to better guide machine learning. - Redefine performance reporting in an AI-driven environment. In some ways, search has never been more powerful — but it’s also never been less transparent. As AI-driven automation expands in Google Ads, you see less. Search term data is limited, match types blur, and traditional optimization levers disappear. How do you optimize when you can no longer see what you once could? Come see how AI Max is reshaping modern search strategy — from keyword management to signal-driven performance. You'll learn how to rethink account structure, strengthen conversion tracking, and evolve reporting to stay competitive. After this session, you’ll be able to: - Understand how AI Max affects search term visibility and match types. - Shift from keyword-first optimization to a signal-first strategy. - Strengthen conversion tracking to better guide machine learning. - Redefine performance reporting in an AI-driven environment. Tue, 14 Jul 2026 00:00:00 -0400 https://speakerdeck.com/susanyen_ppc/welcome-to-the-signal-first-era-rethinking-search-strategy-in-a-max https://speakerdeck.com/susanyen_ppc/welcome-to-the-signal-first-era-rethinking-search-strategy-in-a-max Most PPC problems aren’t budget problems, they’re visibility problems. In this session from NADA Show 2026, Susan Yen breaks down 10 essential PPC audits every dealership should be running to uncover wasted spend, improve lead quality, and regain control of their campaigns. From account ownership and conversion tracking to search terms, geo-targeting, and ad copy, this framework helps dealers identify hidden leaks and make smarter decisions with their ad spend. If you’re spending on Google Ads but aren’t sure what you’re actually getting in return, this session will show you exactly where to look. Most PPC problems aren’t budget problems, they’re visibility problems. In this session from NADA Show 2026, Susan Yen breaks down 10 essential PPC audits every dealership should be running to uncover wasted spend, improve lead quality, and regain control of their campaigns. From account ownership and conversion tracking to search terms, geo-targeting, and ad copy, this framework helps dealers identify hidden leaks and make smarter decisions with their ad spend. If you’re spending on Google Ads but aren’t sure what you’re actually getting in return, this session will show you exactly where to look. Mon, 06 Apr 2026 00:00:00 -0400 https://speakerdeck.com/susanyen_ppc/stop-wasting-money-10-simple-ppc-audits-every-dealer-must-do https://speakerdeck.com/susanyen_ppc/stop-wasting-money-10-simple-ppc-audits-every-dealer-must-do Performance Max can drive volume, but not always quality. This session breaks down how to turn PMax into a high-performing lead generation engine by focusing on structure, signals, and messaging, not just automation. We cover common pitfalls (like low-quality leads and lack of control), and walk through practical strategies to improve targeting, refine campaign structure, and use ad copy to attract better prospects. If you’ve struggled with PMax driving the wrong kind of leads, this session shows how to fix it. Performance Max can drive volume, but not always quality. This session breaks down how to turn PMax into a high-performing lead generation engine by focusing on structure, signals, and messaging, not just automation. We cover common pitfalls (like low-quality leads and lack of control), and walk through practical strategies to improve targeting, refine campaign structure, and use ad copy to attract better prospects. If you’ve struggled with PMax driving the wrong kind of leads, this session shows how to fix it. Mon, 06 Apr 2026 00:00:00 -0400 https://speakerdeck.com/susanyen_ppc/pmax-for-lead-gen-hacking-pmax-big-roas https://speakerdeck.com/susanyen_ppc/pmax-for-lead-gen-hacking-pmax-big-roas