I run Toni Navarro Marketing, and I'm the co-founder of Rock and Click agency. I'm a certified digital marketing consultant, trainer & online entrepreneur, specialised in SEO & PPC, with more than 15 years of experience in the sector. I also offer mentoring advice for charities and small businesses in Spain and the UK, and I host a podcast and run a newsletter called Search and Grow, as well as I write and speak about my passion for Digital Marketing, SEO and Business in different blogs and events. https://speakerdeck.com/toninavarro_marketing 2023-11-17 04:36:36 -0500 Introduction Presenter: Toni Navarro (SEO & PPC Consultant, Co-founder of Rock and Click) Purpose: Help small businesses learn actionable SEO strategies Agenda: Things to consider in SEO 7 SEO tactics Tools & resources Q&A 2. Things to Consider in SEO SEO is a long-term investment Regularly analyse the Google SERP Don’t rely solely on one platform Stay flexible and adapt to Google changes (like AI Overviews) Choose a CMS that fits your business size and resources Understanding Search & SEO Types What is SEO and how it works Understand the structure of SERPs Google leads in search, followed by ChatGPT and Bing Local SEO vs. E-commerce SEO Local SEO: Appear in Google Maps 3-pack E-commerce SEO: Optimise for product/category visibility 7 SEO Tactics for Small Businesses 1. Cover the Basics of SEO 2. Optimise Your Google Business Profile 3. Double Down on Content 4. Create Local Landing Pages 5. Take a Multichannel Approach 6. From Keywords to Search Intent 7. Links Still Matter 5. SEO Tools & Resources Free keyword tools: Google Autocomplete, Keyword Planner, AlsoAsked Tools: SE Ranking (free trial), Yoast, Ahrefs, Google Search Console AI + SEO resources SEO newsletters (SEOFomo, Search and Grow) Introduction Presenter: Toni Navarro (SEO & PPC Consultant, Co-founder of Rock and Click) Purpose: Help small businesses learn actionable SEO strategies Agenda: Things to consider in SEO 7 SEO tactics Tools & resources Q&A 2. Things to Consider in SEO SEO is a long-term investment Regularly analyse the Google SERP Don’t rely solely on one platform Stay flexible and adapt to Google changes (like AI Overviews) Choose a CMS that fits your business size and resources Understanding Search & SEO Types What is SEO and how it works Understand the structure of SERPs Google leads in search, followed by ChatGPT and Bing Local SEO vs. E-commerce SEO Local SEO: Appear in Google Maps 3-pack E-commerce SEO: Optimise for product/category visibility 7 SEO Tactics for Small Businesses 1. Cover the Basics of SEO 2. Optimise Your Google Business Profile 3. Double Down on Content 4. Create Local Landing Pages 5. Take a Multichannel Approach 6. From Keywords to Search Intent 7. Links Still Matter 5. SEO Tools & Resources Free keyword tools: Google Autocomplete, Keyword Planner, AlsoAsked Tools: SE Ranking (free trial), Yoast, Ahrefs, Google Search Console AI + SEO resources SEO newsletters (SEOFomo, Search and Grow) Sun, 11 May 2025 00:00:00 -0400 https://speakerdeck.com/toninavarro_marketing/seo-for-small-businesses-in-2025-y-toni-navarro https://speakerdeck.com/toninavarro_marketing/seo-for-small-businesses-in-2025-y-toni-navarro A session where I share uses and examples of AI into your digital marketing strategy (SEO, Content Marketing, Social Media, etc) A session where I share uses and examples of AI into your digital marketing strategy (SEO, Content Marketing, Social Media, etc) Fri, 17 Nov 2023 00:00:00 -0500 https://speakerdeck.com/toninavarro_marketing/embracing-ai-in-your-digital-marketing-strategy https://speakerdeck.com/toninavarro_marketing/embracing-ai-in-your-digital-marketing-strategy