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The Importance of Being Obvious

Anthony Williams
September 27, 2011

The Importance of Being Obvious

Slides from a short talk, at the Multipack's Show and Tell event in February 2011, about defining the goals you want to design against, making those goals obvious, and how to test and measure the results.

Anthony Williams

September 27, 2011
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Transcript

  1. The “CALL TO ACTION” BOOK A TEST DRIVE! GET A

    FINANCE QUOTE GENERAL ENQUIRY RESERVE THIS CAR NOW!
  2. Mar 2008 Apr 2008 May 2008 Jun 2008 Jul 2008

    Aug 2008 Sep 2008 Oct 2008 Nov 2008 Dec 2008 Jan 2009 Feb 2009 Mar 2009 Apr 2009 May 2009 Jun 2009 Jul 2009 Aug 2009 Sep 2009 Oct 2009 Nov 2009 Dec 2009 Jan 2010 Feb 2010 2010 2009 MONTHLY ENQUIRIES ON VEHICLES 100 200 300 400 500 600
  3. Apr 2009 May 2009 Jun 2009 Jul 2009 Aug 2009

    Sep 2009 Oct 2009 Nov 2009 Dec 2009 Jan 2010 Feb 2010 Mar 2010 Apr 2010 May 2010 Jun 2010 Jul 2010 Aug 2010 Sep 2010 Oct 2010 Nov 2010 Dec 2010 Jan 2011 2010 2011 MONTHLY ENQUIRIES ON VEHICLES 100 200 300 400 500 600
  4. ˒ DEFINE WHAT YOU WANT TO DO ˒ MAKE THINGS

    OBVIOUS FOR USERS ˒ TEST YOUR CHANGES ˒ MEASURE THE RESULTS
  5. THANK YOU! THIS PRESENTATION AVAILABLE, WITH OTHERS, AT SLIDESHARE.NET/ABITGONE SEMI-REGULAR

    BLOGGINGS AT ABITGONE.CO.UK FOLLOW ME ON TWITTER @ABITGONE SORRYNOQUESTIONS.COM