About Us VereiGen Media helps businesses find new customers. At VereiGen, we understand that accurate data is a key component of your business’s growth. https://speakerdeck.com/vereigenmedia 2020-02-11 08:30:17 -0500 Customers are the heart of our business. In their efforts to please customers, content strategists, growth hackers, product owners, analytics masterminds, and communication specialists share one goal: amplify brand-to-consumer relationships. Marketers spend their livelihoods building complex user acquisition and engagement engines to do just this. We’ve built systems to automate processes, reach consumers across digital touch points, and personalize brand messaging at scale. As you can imagine, marketing has evolved into a specialty-driven field. PPC managers find new users through online ads. Conversion optimization specialists ensure that web traffic streams are converting into paying customers. Marketers can spend their entire careers focusing on just one part of the sales funnel.   There’s one marketing concept, however, that sets the tone for all of this marketing activity -- and it’s called demand generation. What exactly does demand generation mean, and how is it different from concepts like inbound marketing? Customers are the heart of our business. In their efforts to please customers, content strategists, growth hackers, product owners, analytics masterminds, and communication specialists share one goal: amplify brand-to-consumer relationships. Marketers spend their livelihoods building complex user acquisition and engagement engines to do just this. We’ve built systems to automate processes, reach consumers across digital touch points, and personalize brand messaging at scale. As you can imagine, marketing has evolved into a specialty-driven field. PPC managers find new users through online ads. Conversion optimization specialists ensure that web traffic streams are converting into paying customers. Marketers can spend their entire careers focusing on just one part of the sales funnel.   There’s one marketing concept, however, that sets the tone for all of this marketing activity -- and it’s called demand generation. What exactly does demand generation mean, and how is it different from concepts like inbound marketing? Tue, 11 Feb 2020 00:00:00 -0500 https://speakerdeck.com/vereigenmedia/what-is-demand-generation https://speakerdeck.com/vereigenmedia/what-is-demand-generation The rate of change in B2B marketing and marketing technology continues to accelerate, and 2020 promises to be no different. I asked the best subject matter experts I know, my colleagues at Spear Marketing Group, what trends they think will highlight the next 12 months in B2B demand generation. Here’s what they had to say: The rate of change in B2B marketing and marketing technology continues to accelerate, and 2020 promises to be no different. I asked the best subject matter experts I know, my colleagues at Spear Marketing Group, what trends they think will highlight the next 12 months in B2B demand generation. Here’s what they had to say: Tue, 11 Feb 2020 00:00:00 -0500 https://speakerdeck.com/vereigenmedia/6-b2b-demand-gen-predictions-for-2020 https://speakerdeck.com/vereigenmedia/6-b2b-demand-gen-predictions-for-2020