on Internet 41% of users speak English 26% billion people are active Internet users 4.66 worldwide Internet users speak Chinese 19.4% worldwide Internet users speak Spanish 7.9% worldwide Internet users speak English 25%
1 2 3 4 Baidu is used in China Naver is used in South Korea Szenam is used in Czech Republic 5 Yahoo! is still widely used in Japan Where Google is predominant, Keywords & SERPs vary widely on a local level
a website if they don't find a localised version or if they find mistakes? Humans are soaked up in the culture and are able to pick slang, idioms and nuances using them to perfectly target the right people in the right country with the right content Know how to simplify By addressing your new potential customers in their own language, organically, the messages you convey will be more understandable. Your audience will be more touched by your brand and will be able to relate to it. Makes your brand unique Can fill the gap between a company and its potential customers Know nuances, slangs, idioms The Human Touch Easing up the complexity of the language for SEO purposes allows to create content that appeal to a specific segment and that can rank better.
03 04 Understand your International SEO needs and goals Step 1 Research & Establish your Strategy Step 2 Implement your Strategy Step 3 Keep analyzing your effort, results, and advancement over time. Refine as needed Step 6 Adjust Step 5 Measure your effort and results Step 4
likely to convert. International SEO is about driving organic traffic from a specific country to get them to spend money. SEO LOCALIZATION 101 It's not magic International SEO is a combination of doing SEO as you’re used to, while reflecting cultural differences. It's all about experience International SEO is all about offering your target audience a pleasant experience on your site. It's empathy International SEO requires you really have to know your target audience.