https://speakerdeck.com/willkennard 2026-04-24 08:14:26 -0400 My deck from the Tech SEO Summit in Hamburg 23/04/2026. Caching is no longer just an engineering detail. In modern web architectures, it directly affects rendering, performance, crawl efficiency, SEO, infrastructure cost, and business outcomes. This talk breaks down core caching strategies, including build-time caching, TTLs, stale-while-revalidate, and on-demand invalidation, and shows how SEOs can audit cache behaviour, identify rendering issues, and make a stronger business case for caching work.  My deck from the Tech SEO Summit in Hamburg 23/04/2026. Caching is no longer just an engineering detail. In modern web architectures, it directly affects rendering, performance, crawl efficiency, SEO, infrastructure cost, and business outcomes. This talk breaks down core caching strategies, including build-time caching, TTLs, stale-while-revalidate, and on-demand invalidation, and shows how SEOs can audit cache behaviour, identify rendering issues, and make a stronger business case for caching work.  Fri, 24 Apr 2026 00:00:00 -0400 https://speakerdeck.com/willkennard/tech-seo-summit-hamburg-caching-as-a-competitive-advantage https://speakerdeck.com/willkennard/tech-seo-summit-hamburg-caching-as-a-competitive-advantage