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CIID Summer School - Service Design
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Masaki Haruta
September 10, 2019
Design
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1.3k
CIID Summer School - Service Design
2019/09/10で発表したCookpad Product Kitchen #2 の登壇資料です。
CIID Summer School 2019で学んだサービスデザインについての話をしました。
Masaki Haruta
September 10, 2019
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Transcript
CIID Summer School - Service Design Cookpad Product Kitchen #2
Masaki Haruta @ freee
!2 ΔͨΜ Masaki Haruta UX Designer ԣࠃཱେֶܦӦֶ෦ձܭใֶՊଔɻ݄ʹGSFFFג ࣜձࣾͰΠϯλʔϯΛ͡Ίɺ੫ཧ͚࢜ͷ੫ਃࠂιϑτ ਃࠂGSFFFͷ্ཱͪ͛ɺӡ༻Λߦ͏ɻ݄ࣾһɻ ݄ݸਓࣄۀओ͚ʹɺ֬ఆਃࠂʹඞཁͳ४උॻྨΛ
அ͢Δ-*/&CPUͷاըɺσβΠϯΛ୲ɻ झຯϏʔϧɺिમ౬ͱ͔ٿɻ ࣗݾհ @hrtnde
!3 GSFFFͰؔΘ͖ͬͯͨϓϩμΫτ ࣭ܗࣜͰ֬ఆਃࠂॻྨ͕ ࡞Ͱ͖Δػೳͷվળ ֬ఆਃࠂʹඞཁͳॻྨ͕ ͔Δ-*/&CPUͷ৽ن։ൃ ੫ཧ࢜ɾձܭ͚࢜ͷ ੫ਃࠂιϑτͷ৽ن։ൃ
4 αʔϏεσβΠϯ ʹֶ͍ͭͯΜͩࣄΛ͠·͢
5 ɾӳޠͰ8PSLTIPQ͔ͨͬͨ͠ ɾڈͷ͜ͷΠϕϯτͰ$**%Λͬͨ $**%ΛબΜͩཧ༝
ͳͥService Design?
None
8 ֬ఆਃࠂͷվળΛ௨ͯ͡ײͨ͡ݶք͔Βɺ কདྷతʹ4FSWJDF%FTJHOFSͱͯ͠ಇ͘͜ ͱʹڵຯ͕͔͋ͬͨΒ Service DesignΛબΜͩཧ༝
Service Designͱʁ
None
ఆ͕͍ٛͬͺ͍ͰΘ͔ΒΜ
αʔϏεͱɺ͋ͳ͕͍ͨͨ͜͠ͱΛखॿ͚͢ΔλεΫͷੵΈॏͶͰ͋Δɻ ྫ͑ɺंͷӡసͷํΛֶͿΑ͏ͳͱ͖ͷ͜ͱɻ ӡస໔ڐλεΫΛ͜ͳͨ݁͠ՌͰ͔͠ͳ͘ɺ ͦͷՌंΛӡస͢Δ͜ͱʹ͋Δɻ ѱ͍αʔϏε໊ࢺత ӡస໔ڐ Ͱ͋Γɺ ྑ͍αʔϏεಈࢺత ӡసΛֶͿ Ͱ͋Δɻ
ҙ༁
αʔϏεͱɺ͋ͳ͕͍ͨͨ͜͠ͱΛखॿ͚͢ΔλεΫͷੵΈॏͶͰ͋Δɻ ྫ͑ɺंͷӡసͷํΛֶͿΑ͏ͳͱ͖ͷ͜ͱɻ ӡస໔ڐλεΫΛ͜ͳͨ݁͠ՌͰ͔͠ͳ͘ɺ ͦͷՌंΛӡస͢Δ͜ͱʹ͋Δɻ ѱ͍αʔϏε໊ࢺత ӡస໔ڐ Ͱ͋Γɺ ྑ͍αʔϏεಈࢺత ӡసΛֶͿ Ͱ͋Δɻ
ҙ༁
None
15 ϏδωεࣾձΛऔΓר͘ڥͷΈΛ ཧղ͠ɺαʔϏεͱ͢ΔਓʑͷҰ࿈ͷମ ݧΛแׅతʹվળ͍ͯ͘͠Ξϓϩʔνʁ ͳΓͷService Designͷղऍ
5ؒͰͬͨ͜ͱ
17 ʹ͚ͯɺγΣΞϦϯάͷަ௨ खஈͷັྗΛߴΊɺίϖϯϋʔήϯͷ ੜ׆ͷ࣭Λվળ͢ΔΑ͏ͳαʔϏεΛ σβΠϯ͠Α͏ɻ ͓
None
None
Service Safari Day1
Service Safari Day1
Day1 Ecosystem Map
None
Day2 Guerrilla Interview
25 1.Start by listening 2.Funnel a conversation 3.But never lead
the conversation! 4.Additional phrases 5.The power of silence Research Methods
None
Day3 Insight
Day3 HMW
Day3 Crazy8s
None
Day4 Prototyping
None
Day4 Testing
Day4 Testing
Day4 Service Blueprint
None
Day5 Presentations
ֶͼͱؾ͖
39 Holisticʢશମతʣ User-CenteredʢϢʔβʔத৺ʣ Visual Thinkingʢࢹ֮తࢥߟʣ Co-Createʢڞʣ Reframeʢ࠶ߏʣ Test & Iterateʢݕূˍ෮ʣ
Service DesignΛ࣮ફ͢Δ্ͰେࣄͳϚΠϯυ
40 ͭ·ΓɺϏδϡΞϧԽͯ͠ΞΠσΞΛڞ༗͠ɺ ݕূɾվળΛ܁Γฦ͢ͷ͕$**%ྲྀʂʁ ΞυόΠεΛฉ͍ͨॳ
41 ɾϏδϡΞϧʹ͠ͳ͍ͱٞͰ͖ͳ͍ ɾϓϩτλΠϓ͕ͳ͍ͱٞͰ͖ͳ͍ ɾݴ༿͚ͩͰٞ͢Δ͜ͱ͕ෆՄೳ WorkshopΛ௨͔ͯͬͨ͜͡ͱ(ओ؍)
42 3FTFBSDI%PXOMPBE*EFBUJPOͰ ϝϯόʔ͔Βग़ͯ͘Δҙݟ͕શͯఆ֎ ৼΓฦΔͱ…
43 3FTFBSDI%PXOMPBE*EFBUJPOͰ ϝϯόʔ͔Βग़ͯ͘Δҙݟ͕શͯఆ֎ ৼΓฦΔͱ… Ͱɺ͜Ε͕໘ന͍ΞΠσΞʹ ͭͳ͕͍ͬͯͨؾ͕͢Δ
44 ϏδϡΞϧԽͯ͠ΞΠσΞΛڞ༗͠ɺݕূɾվળΛ܁Γ ฦ͢͜ͱͰɺଟ༷ͳόοΫάϥϯυΛ࣋ͬͨϝϯόʔ ͷΞΠσΞΛαʔϏεʹөͰ͖Δʂ ؾ͖
·ͱΊ
46 ɾϏδϡΞϧԽʹΑͬͯνʔϜͷઢΛἧ͑Δ ɾଟ༷ͳࢹΞΠσΞͷछʹͳΔ ɾLearning by doing ·ͱΊ