Upgrade to Pro — share decks privately, control downloads, hide ads and more …

CIID Summer School - Service Design

Sponsored · Ship Features Fearlessly Turn features on and off without deploys. Used by thousands of Ruby developers. →
Avatar for Masaki Haruta Masaki Haruta
September 10, 2019
Design
3
1.4k

CIID Summer School - Service Design

2019/09/10で発表したCookpad Product Kitchen #2 の登壇資料です。
CIID Summer School 2019で学んだサービスデザインについての話をしました。

Avatar for Masaki Haruta

Masaki Haruta

September 10, 2019
Tweet

More Decks by Masaki Haruta

See All by Masaki Haruta
Coffee unleash Creativity: Diverse career through what you like
Avatar for Masaki Haruta hrtnde
0
75
言語やロールの違いを超えて、一緒にデザインしていくための挑戦
Avatar for Masaki Haruta hrtnde
0
2.2k
税務申告ソフトの立ち上げから1年を振り返る
Avatar for Masaki Haruta hrtnde
0
260

Other Decks in Design

See All in Design
アクセシビリティ推進を続けられるようにするヒント - Accessibility Conference CHIBA 2025
Avatar for uto usui uto
0
180
maki setoguchi
Avatar for Maki / Web Designer maki_setoguchi
0
660
公開スライド）熊本市様-電子申請中級編
Avatar for @Garyuten garyuten
0
830
企業にデザインが融けたとき、デザイナーにできること。事業会社12年間の探究と葛藤 / Designship2025
Avatar for Visional Engineering ＆ Design visional_engineering_and_design
0
1.4k
はじめての演奏会フライヤーデザイン
Avatar for Kaito Kikuchi chorkaichan
1
220
Shaolin_Showdown
Avatar for Sol Metts solmetts
0
290
TUNAG BOOK 2024
Avatar for 株式会社スタメン stmn
PRO
0
1.4k
Figmaレクチャー会Part2 もっと使いこなす編＠千株式会社 社内勉強会
Avatar for ぽん designer_no_pon
1
260
デザイナーがはばたく未来の入り口『hatch』が描く、新しいデザイナー育成のカタチ
Avatar for Goodpatch Inc. goodpatch
3
3.1k
root COMPANY DECK / We are hiring！
Avatar for 株式会社ルート root_recruit
2
26k
mount_company_profile
Avatar for mount inc. mount_inc
0
4.9k
組織はみんなでつくる。デザイナーが仕掛ける急拡大する組織のカルチャーづくり
Avatar for Kasumi Morita mkasumi
0
1.1k

Featured

See All Featured
Noah Learner - AI + Me: how we built a GSC Bulk Export data pipeline
Avatar for Tech SEO Connect techseoconnect
PRO
0
110
Bioeconomy Workshop: Dr. Julius Ecuru, Opportunities for a Bioeconomy in West Africa
Avatar for AKADEMIYA2063 akademiya2063
PRO
1
54
Build The Right Thing And Hit Your Dates
Avatar for Maggie C. maggiecrowley
39
3k
Tell your own story through comics
Avatar for letsgokoyo letsgokoyo
1
810
Ethics towards AI in product and experience design
Avatar for Skipper Chong Warson skipperchong
2
200
Statistics for Hackers
Avatar for Jake VanderPlas jakevdp
799
230k
The Illustrated Guide to Node.js - THAT Conference 2024
Avatar for David Neal reverentgeek
0
260
Building Better People: How to give real-time feedback that sticks.
Avatar for Will Jessup wjessup
370
20k
SEOcharity - Dark patterns in SEO and UX: How to avoid them and build a more ethical web
Avatar for Sara Fernández Carmona sarafernandez
0
120
The Web Performance Landscape in 2024 [PerfNow 2024]
Avatar for Tammy Everts tammyeverts
12
1k
Ten Tips & Tricks for a 🌱 transition
Avatar for Manu Carrasco Molina stuffmc
0
71
Are puppies a ranking factor?
Avatar for Jono Alderson jonoalderson
1
2.7k

Transcript

  1. CIID Summer School - Service Design Cookpad Product Kitchen #2

    Masaki Haruta @ freee

  2. !2 ͸ΔͨΜ Masaki Haruta UX Designer ԣ඿ࠃཱେֶܦӦֶ෦ձܭ৘ใֶՊଔɻ೥݄ʹGSFFFג ࣜձࣾͰΠϯλʔϯΛ͸͡Ίɺ੫ཧ࢜޲͚ͷ੫຿ਃࠂιϑτ ਃࠂGSFFFͷ্ཱͪ͛ɺӡ༻Λߦ͏ɻ೥݄ࣾһ΁ɻ ೥݄ݸਓࣄۀओ޲͚ʹɺ֬ఆਃࠂʹඞཁͳ४උॻྨΛ

    ਍அ͢Δ-*/&CPUͷاըɺσβΠϯΛ୲౰ɻ झຯ͸Ϗʔϧɺि຤͸મ౬ͱ͔૲໺ٿɻ ࣗݾ঺հ @hrtnde

  3. !3 GSFFFͰؔΘ͖ͬͯͨϓϩμΫτ ࣭໰ܗࣜͰ֬ఆਃࠂॻྨ͕ ࡞੒Ͱ͖Δػೳͷվળ ֬ఆਃࠂʹඞཁͳॻྨ͕ ෼͔Δ-*/&CPUͷ৽ن։ൃ ੫ཧ࢜ɾձܭ࢜޲͚ͷ ੫຿ਃࠂιϑτͷ৽ن։ൃ

  4. 4 αʔϏεσβΠϯ ʹֶ͍ͭͯΜͩࣄΛ࿩͠·͢

  5. 5 ɾӳޠͰ8PSLTIPQ͔ͨͬͨ͠ ɾڈ೥ͷ͜ͷΠϕϯτͰ$**%Λ஌ͬͨ $**%ΛબΜͩཧ༝

  6. ͳͥService Design?

  7. None

  8. 8 ֬ఆਃࠂͷվળΛ௨ͯ͡ײͨ͡ݶք͔Βɺ কདྷతʹ4FSWJDF%FTJHOFSͱͯ͠ಇ͘͜ ͱʹڵຯ͕͔͋ͬͨΒ Service DesignΛબΜͩཧ༝

  9. Service Designͱ͸ʁ

  10. None

  11. ఆ͕͍ٛͬͺ͍ͰΘ͔ΒΜ

  12. αʔϏεͱ͸ɺ͋ͳ͕͍ͨͨ͜͠ͱΛखॿ͚͢ΔλεΫͷੵΈॏͶͰ͋Δɻ ྫ͑͹ɺंͷӡసͷ࢓ํΛֶͿΑ͏ͳͱ͖ͷ͜ͱɻ ӡస໔ڐ͸λεΫΛ͜ͳͨ݁͠ՌͰ͔͠ͳ͘ɺ ͦͷ੒Ռ͸ंΛӡస͢Δ͜ͱʹ͋Δɻ ѱ͍αʔϏε͸໊ࢺత ӡస໔ڐ Ͱ͋Γɺ ྑ͍αʔϏε͸ಈࢺత ӡసΛֶͿ Ͱ͋Δɻ

    ҙ༁

  13. αʔϏεͱ͸ɺ͋ͳ͕͍ͨͨ͜͠ͱΛखॿ͚͢ΔλεΫͷੵΈॏͶͰ͋Δɻ ྫ͑͹ɺंͷӡసͷ࢓ํΛֶͿΑ͏ͳͱ͖ͷ͜ͱɻ ӡస໔ڐ͸λεΫΛ͜ͳͨ݁͠ՌͰ͔͠ͳ͘ɺ ͦͷ੒Ռ͸ंΛӡస͢Δ͜ͱʹ͋Δɻ ѱ͍αʔϏε͸໊ࢺత ӡస໔ڐ Ͱ͋Γɺ ྑ͍αʔϏε͸ಈࢺత ӡసΛֶͿ Ͱ͋Δɻ

    ҙ༁
  14. None

  15. 15 Ϗδωε΍ࣾձΛऔΓר͘؀ڥͷ࢓૊ΈΛ ཧղ͠ɺαʔϏεͱ઀͢ΔਓʑͷҰ࿈ͷମ ݧΛแׅతʹվળ͍ͯ͘͠Ξϓϩʔνʁ ๻ͳΓͷService Designͷղऍ

  16. 5೔ؒͰ΍ͬͨ͜ͱ

  17. 17 ೥ʹ޲͚ͯɺγΣΞϦϯάͷަ௨ खஈͷັྗΛߴΊɺίϖϯϋʔήϯͷ ੜ׆ͷ࣭Λվળ͢ΔΑ͏ͳαʔϏεΛ σβΠϯ͠Α͏ɻ ͓୊

  18. None
  19. None

  20. Service Safari Day1

  21. Service Safari Day1

  22. Day1 Ecosystem Map

  23. None

  24. Day2 Guerrilla Interview

  25. 25 1.Start by listening 2.Funnel a conversation 3.But never lead

    the conversation! 4.Additional phrases 5.The power of silence Research Methods
  26. None

  27. Day3 Insight

  28. Day3 HMW

  29. Day3 Crazy8s

  30. None

  31. Day4 Prototyping

  32. None

  33. Day4 Testing

  34. Day4 Testing

  35. Day4 Service Blueprint

  36. None

  37. Day5 Presentations

  38. ֶͼͱؾ෇͖

  39. 39 Holisticʢશମతʣ User-CenteredʢϢʔβʔத৺ʣ Visual Thinkingʢࢹ֮తࢥߟʣ Co-Createʢڞ૑ʣ Reframeʢ࠶ߏ੒ʣ Test & Iterateʢݕূˍ൓෮ʣ

    Service DesignΛ࣮ફ͢Δ্ͰେࣄͳϚΠϯυ

  40. 40 ͭ·ΓɺϏδϡΞϧԽͯ͠ΞΠσΞΛڞ༗͠ɺ ݕূɾվળΛ܁Γฦ͢ͷ͕$**%ྲྀʂʁ ΞυόΠεΛฉ͍ͨ౰ॳ

  41. 41 ɾϏδϡΞϧʹ͠ͳ͍ͱٞ࿦Ͱ͖ͳ͍ ɾϓϩτλΠϓ͕ͳ͍ͱٞ࿦Ͱ͖ͳ͍ ɾݴ༿͚ͩͰٞ࿦͢Δ͜ͱ͕ෆՄೳ WorkshopΛ௨ͯ͡෼͔ͬͨ͜ͱ(ओ؍)

  42. 42 3FTFBSDI%PXOMPBE΍*EFBUJPOͰ ϝϯόʔ͔Βग़ͯ͘Δҙݟ͕શͯ૝ఆ֎ ৼΓฦΔͱ…

  43. 43 3FTFBSDI%PXOMPBE΍*EFBUJPOͰ ϝϯόʔ͔Βग़ͯ͘Δҙݟ͕શͯ૝ఆ֎ ৼΓฦΔͱ… Ͱ΋ɺ͜Ε͕໘ന͍ΞΠσΞʹ ͭͳ͕͍ͬͯͨؾ͕͢Δ

  44. 44 ϏδϡΞϧԽͯ͠ΞΠσΞΛڞ༗͠ɺݕূɾվળΛ܁Γ ฦ͢͜ͱͰɺଟ༷ͳόοΫάϥ΢ϯυΛ࣋ͬͨϝϯόʔ ͷΞΠσΞΛαʔϏεʹ൓өͰ͖Δʂ ؾ෇͖

  45. ·ͱΊ

  46. 46 ɾϏδϡΞϧԽʹΑͬͯνʔϜͷ໨ઢΛἧ͑Δ ɾଟ༷ͳࢹ఺͸ΞΠσΞͷछʹͳΔ ɾLearning by doing ·ͱΊ