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Create an e-commerce business
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Jordi Romero
November 15, 2012
Business
2
310
Create an e-commerce business
http://jrom.net/create-an-ecommerce-business
Jordi Romero
November 15, 2012
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Transcript
start your e-commerce business
None
@jordiromero Jordi Romero
None
e-commerce
we want to sell stuff online
WHY WHAT WHERE WHO HOW
WHY WHAT WHERE WHO HOW
http://www.internetretailer.com/trends/sales/
None
None
WHY WHAT WHERE WHO HOW
existing products product licenses new products SELL
WHY WHAT WHERE WHO HOW
the internet
WHY WHAT WHERE WHO HOW
demand harvesting vs demand creation
demand harvesting go after current demand seekers with or without
competition
demand harvesting go after current demand seekers with or without
competition SEO/SEM
go.itnig.net/keyword
None
None
SEO SEM
long-term short-term
SEM
SEM good to experiment measure CTR measure Conversion Rate reference
CPC
SEO
SEO slow (if done properly) scalable real competitive advantage virtually
free clicks
demand harvesting vs demand creation
demand creation new products lack of customer habit
good luck!
seriously... customer education social media off-line marketing virality
CAC LTV
CAC < LTV
None
WHY WHAT WHERE WHO HOW
None
None
custom development
BOOM!
WHY WHAT WHERE WHO HOW
recap
WHY WHAT WHERE WHO HOW money stuff internet customers platform
...PROFIT!
b...but... how much?!
domain name 8€ to 30€ adwords 0€ to 500€ shopify
~ 23 € / month experiment
company inc ~ 700€ custom dev 2.000€ to 20.000€ marketing
~ 2.000 € / month grow
YMMV or something completely different
thank you
slides available at jrom.net/create-an-ecommerce-business
Jordi Romero follow @jordiromero follow @itnig