Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
エンジニアを採用する技術 VPofEngineering Meetup
Search
satorufujiwara
November 28, 2017
Business
31
25k
エンジニアを採用する技術 VPofEngineering Meetup
https://cyberagent.connpass.com/event/69975/
satorufujiwara
November 28, 2017
Tweet
Share
More Decks by satorufujiwara
See All by satorufujiwara
What's new in Jetpack (Google IO 2019)
satorufujiwara
3
460
What's new in Kotlin
satorufujiwara
1
3.5k
KotlinConf 2018 Keynote Overview
satorufujiwara
2
580
Report from KotlinConf 2018
satorufujiwara
0
1.4k
What's new in Kotlin
satorufujiwara
4
370
Android Jetpack
satorufujiwara
2
1.7k
What's new Android Development IO18 APP DOJO
satorufujiwara
5
1.1k
Kotlin Android APP DOJO
satorufujiwara
4
1.1k
Kotlin x Architecture Components
satorufujiwara
4
1.5k
Other Decks in Business
See All in Business
【新卒採用ピッチ資料/営業職】(株)キャリアデザインセンター
cdcsaiyo
0
1.7k
グラハム株式会社_採用ピッチ_20241225__1__compressed.pdf
shu30
0
320
5 Ways To Contact How Do I Speak To Someone at Ex-pedia: A Step-By-Step Guide
travelfly
0
250
株式会社Domuz会社紹介資料(採用)
kimpachi_d
0
34k
ポート株式会社_会社紹介資料(2025/06/13更新)
portpr
1
2.3k
AvallyLP挿入資料
systemsow
0
100
メドピアグループ紹介資料
medpeer_recruit
10
130k
組織を AI との協働に最適化する ~ AI と人が補完しあって成長し続ける組織の作り方 ~
yoshizaki
0
510
タケウチグループRecruit
takeuchigroup
0
6.8k
ソーシング・ブラザーズ株式会社|会社説明資料
sbro
0
660
Leading Mark新卒採用資料
unno
0
2.4k
Arches 会社説明資料/ HR Deck
arches0501
0
13k
Featured
See All Featured
RailsConf & Balkan Ruby 2019: The Past, Present, and Future of Rails at GitHub
eileencodes
138
34k
Code Reviewing Like a Champion
maltzj
524
40k
How to Ace a Technical Interview
jacobian
277
23k
Optimising Largest Contentful Paint
csswizardry
37
3.3k
ピンチをチャンスに:未来をつくるプロダクトロードマップ #pmconf2020
aki_iinuma
125
52k
4 Signs Your Business is Dying
shpigford
184
22k
Git: the NoSQL Database
bkeepers
PRO
430
65k
Improving Core Web Vitals using Speculation Rules API
sergeychernyshev
17
950
個人開発の失敗を避けるイケてる考え方 / tips for indie hackers
panda_program
107
19k
A Modern Web Designer's Workflow
chriscoyier
694
190k
The Cult of Friendly URLs
andyhume
79
6.5k
Building Adaptive Systems
keathley
43
2.6k
Transcript
ΤϯδχΞΛ࠾༻͢Δٕज़ 2017.11.28 VP of Engineering Meetup @satorufujiwara
@satofurujiwara About me Satoru Fujiwara (@satorufujiwara) Android Engineer & Engineering
Manager @CyberAgent ,Inc Organizer of Shibuya.apk ༁ॻ :ʮKotlin ΠϯɾΞΫγϣϯʯ 2
3
4
@satofurujiwara ࣾͷͰͷུྺ • 2011αΠόʔΤʔδΣϯτೖࣾ • ϖίϦɺAmebaΞϓϦͳͲͷAndroid։ൃΛ୲ • 20153݄ʙ FRESH!ͷ্ཱͪ͛(AndroidKotlinͰ։ൃ) •
20168݄ʙ ਓࣄʹҟಈɺओʹ࠾༻ͱ੍ࣾɺٕज़ϒϥϯσΟϯά • 201612݄ʙ CA.apkɺCA.ktͳͲͷษڧձΛ্ཱͪ͛ 5
@satofurujiwara ΤϯδχΞΛ࠾༻͢Δٕज़ 6
@satofurujiwara ࠓ͢͜ͱ • ΤϯδχΞ࠾༻ͷઓུʹ͍ͭͯ • ΤϯδχΞ࠾༻ʹ͓͚ΔษڧձͷҐஔ͚ͮ 7
@satofurujiwara ΤϯδχΞ࠾༻ͷઓུ 8
@satofurujiwara 9 ΤϯδχΞ ࠾༻ ํ๏
@satofurujiwara ࠾༻୲ʹͳͬͯ·ͣͬͨ͜ͱ • ·ͣௐ·ͬͨ͘ • ΤϯδχΞԿ͔ٕज़Λಋೖ͢ΔࡍʹɺެࣜϦϑΝϨϯεɺॻ੶ɺ WebهࣄɺQiitaͳͲௐ·͘Δ • ಉ͡ײ֮ͰΤϯδχΞ࠾༻ʹ͍ͭͯௐ·͘Δ •
ଞࣾͷਓࣄͷਓϑΥϩʔͯ͠ΈͨΓɺษڧձʹߦͬͨΓ 10
@satofurujiwara ΤϯδχΞΛ࠾༻͢Δٕज़ • (Պֶ)ٕज़ਐ݄า • ͷܦݧצ͚ͩʹཔ͍͙ͬͯͯ͢ʹԽ͢Δ • ࠾༻ʹಉ͜͡ͱ͕͍͑ΔͷͰ • ࠾༻୲ऀؒͰɺ࠾༻͢Δٕज़ઓུʹ͍ͭͯ͋·Γ͋͠ΘΕ
͍ͯͳ͍͔ 11
@satofurujiwara ࠾༻ΛϚʔέςΟϯάࢥߟͰߟ͑Δ • ࠾༻ΛͦͷΑ͏ʹઓཱུ͍ͯͯΔਓ͕Ұఆ͍ͨ • AIDMAͷ๏ଇ 12 ը૾Ҿ༻ݩ : ి௨ใ
https://dentsu-ho.com/articles/3100
@satofurujiwara ࠾༻ͱAIDMAͷ๏ଇ • Attentionʢҙʣ: ձࣾΛͬͯΒ͏ • Interestʢؔ৺ʣ: ձࣾʹڵຯΛ࣋ͬͯΒ͏ • Desireʢཉٻʣ:
ೖ͍ࣾͨ͠ͱࢥͬͯΒ͏ • MemoryʢهԱʣ: ೖ͍ࣾͨ͠ཉٻΛ֮͑ͯΒ͏ • Actionʢߦಈʣ: ืूʹԠืͯ͠Β͏ 13 →ͦΕͧΕͷஈ֊ʹ͓͍ͯ࠷େԽ͢ΔઓུΛߟ͑Δ
@satofurujiwara AISASͷ๏ଇͷ΄͏͕ΑΓωοτ͖ • SearchʢݕࡧʣͱShare (ڞ༗)ͷ͋ΔΠϯλϥΫςΟϒͳؔ • AISASͷ๏ଇ 14 ը૾Ҿ༻ݩ :
ి௨ใ https://dentsu-ho.com/articles/3100
@satofurujiwara Dual-AISASϞσϧʹߦ͖ண͘ 15 ը૾Ҿ༻ݩ : ి௨ใ https://dentsu-ho.com/articles/3100
@satofurujiwara ʮങ͍͍ͨʯʹʮೖ͍ࣾͨ͠ʯͷAISAS 16
@satofurujiwara ʮങ͍͍ͨʯ=ʮೖ͍ࣾͨ͠ʯͷAISAS • Attentionʢҙʣ: ձࣾΛͬͯΒ͏ • Interestʢؔ৺ʣ: ձࣾʹڵຯΛ࣋ͬͯΒ͏ • Searchʢݕࡧʣ:
ݕࡧͯ͠ձࣾͷใΛूΊΔɾԠืϑΥʔϜΛ୳͢ • Actionʢߦಈʣ: Ԡื͠ɾೖࣾ͢Δ • Shareʢڞ༗ʣ: ೖࣾޙʹײΛγΣΞ͢Δ 17
@satofurujiwara ʮങ͍͍ͨʯ=ʮೖ͍ࣾͨ͠ʯͷAISAS • Attentionʢҙʣ: ձࣾΛͬͯΒ͏ • Interestʢؔ৺ʣ: ձࣾʹڵຯΛ࣋ͬͯΒ͏ • Searchʢݕࡧʣ:
ݕࡧͯ͠ձࣾͷใΛूΊΔɾԠืϑΥʔϜΛ୳͢ • Actionʢߦಈʣ: Ԡื͠ɾೖࣾ͢Δ • Shareʢڞ༗ʣ: ೖࣾޙʹײΛγΣΞ͢Δ 18 →ձࣾͷใ͕ਖ਼͘͠ग़͍ͯΔ͔ʁݕࡧͰืू͕͙͢ݟ͔ͭΔ͔ʁ
@satofurujiwara ʮങ͍͍ͨʯ=ʮೖ͍ࣾͨ͠ʯͷAISAS • Attentionʢҙʣ: ձࣾΛͬͯΒ͏ • Interestʢؔ৺ʣ: ձࣾʹڵຯΛ࣋ͬͯΒ͏ • Searchʢݕࡧʣ:
ݕࡧͯ͠ձࣾͷใΛूΊΔɾԠืϑΥʔϜΛ୳͢ • Actionʢߦಈʣ: Ԡื͠ɾೖࣾ͢Δ • Shareʢڞ༗ʣ: ೖࣾޙʹײΛγΣΞ͢Δ 19 →Ԡื͍ͨ͠ͱࢥͬͨ࣌ʹɺΓ߹͍ʹͳ͍ͬͯΔ͔ʁ
@satofurujiwara ʮങ͍͍ͨʯ=ʮೖ͍ࣾͨ͠ʯͷAISAS • Attentionʢҙʣ: ձࣾΛͬͯΒ͏ • Interestʢؔ৺ʣ: ձࣾʹڵຯΛ࣋ͬͯΒ͏ • Searchʢݕࡧʣ:
ݕࡧͯ͠ձࣾͷใΛूΊΔɾԠืϑΥʔϜΛ୳͢ • Actionʢߦಈʣ: Ԡื͠ɾೖࣾ͢Δ • Shareʢڞ༗ʣ: ೖࣾޙʹײΛγΣΞ͢Δ 20 →ೖࣾޙͷظͷΪϟοϓͳ͍͔ʁ׆༂Ͱ͖͍ͯΔ͔ʁ
@satofurujiwara ಛʹ࠷ޙͷShareൈ͚͕ͪ • ઌͣᯂΑΓ࢝ΊΑ • ޠݯ : ʮᯂʯͱɺதࠃͷઓࠃ࣌ͷਓɺֲᯂͷ͜ͱɻͲ͏͢ΕݡऀΛট͘͜ͱ ͕Ͱ͖Δ͔ͱԏͷতԦʹΘΕͨͱ͖ʹֲᯂ͕ɺʮ·ͣࢲͷΑ͏ͳຌਓΛ༏۰͢Δ͜ ͱ͔Β࢝ΊͯԼ͍͞ɻͦ͏͢Ε༏लͳਓࡐ͕ू·ͬͯ͘ΔͰ͠ΐ͏ʯͱݴͬͨͱ͍
͏ɺʰઓࠃࡦɾԏʱʹ͋Δނࣄʹجͮ͘ɻ • ҙຯ : ઌͣᯂΑΓ࢝ΊΑͱɺԕେͳࣄۀܭըΛ࢝ΊΔͱ͖ʹɺ·ͣखۙͳͱ ͜Ζ͔Βணख͢Δͷ͕͍͍ͱ͍͏ͨͱ͑ɻ·ͨɺࣄݴ͍ग़ͨ͠ऀ͔Β࢝ΊΑͱ͍ ͏ͨͱ͑ɻ 21 Ҿ༻ݩ : ނࣄ͜ͱΘࣙ͟య http://kotowaza-allguide.com/ma/kaiyorihajimeyo.html
@satofurujiwara ઌͣᯂΑΓ࢝ΊΑ • ࣾͷΤϯδχΞΛް۰͠ຬΛ্͛Δ • ୀ৬ऀް۰͠ຬΛ্͛Δ • ΤϯδχΞͷτοϓ͕࠾༻ʹίϛοτ͢Δ 22
@satofurujiwara ʮΊ͍ͨʯͷA+ISAS 23
@satofurujiwara ʮΊ͍ͨʯͷA+ISAS • Interest(ؔ৺)→Share(ڞ༗)→Accept(ڞ໐)→Spread(֦ࢄ) • Attentionͷઓུ(σΟϕϩούʔϒϩάɺษڧձɺΠϕϯτڠࢍ) ͕͜ΕΒΛ࠷େԽͰ͖͍ͯΔ͔νΣοΫ • Activate(׆ੑԽ)͠ʮೖ͍ࣾͨ͠ʯͷAISASʹܨ͛Δ 24
@satofurujiwara ʮΊ͍ͨʯͷA+ISAS • Interest(ؔ৺)→Share(ڞ༗)→Accept(ڞ໐)→Spread(֦ࢄ) • ಛʹʮڞ໐͢Δ༰͔ʁʯॏཁ • ΤϯδχΞͱಉཱ͡ɺઢͰߟ͑Δ 25
@satofurujiwara ʮΊ͍ͨʯͷA+ISAS • Interest(ؔ৺)→Share(ڞ༗)→Accept(ڞ໐)→Spread(֦ࢄ) • ಛʹʮڞ໐͢Δ༰͔ʁʯॏཁ • ΤϯδχΞͱಉཱ͡ɺઢͰߟ͑Δ • ձࣾ࠾༻୲͕ΤϯδχΞͷίϛϡχςΟʹೖΔ͜ͱ͕ॏཁ
26
@satofurujiwara খ͘͠ݴ͚ͬͨͲɺɺ 27
@satofurujiwara ΤϯδχΞ࠾༻ઓུ·ͱΊ • ࠾༻ʹٕज़͋ΓɺઓུΛཱͯΔ • ·ͣᯂΑΓ࢝ΊΑ • ΤϯδχΞͷίϛϡχςΟʹೖΔ 28
@satofurujiwara ΤϯδχΞ࠾༻ઓུ·ͱΊ • ࠾༻ʹٕज़͋ΓɺઓུΛཱͯΔ • ·ͣᯂΑΓ࢝ΊΑ • ΤϯδχΞͷίϛϡχςΟʹೖΔ • ɹɹେࣄͩΑ
29
@satofurujiwara খ͍͠ઓུͷͪΐͬͱͨ͠෭࣍ޮՌ • ࠾༻ඪཱͯͮΒ͍ • ʮ˓ਓ࠾༻ʯΈ͍ͨͳͷɺ࠾༻ͷϋʔυϧԼ͛Εୡ • શମઓུߪങߦಈͷϞσϧͰཱͯͯɺݸผͷΞΫγϣϯʹKPI ͳͲΛઃఆ͢Εྑͦ͞͏ •
ͳΜͰఆྔඪཉ͕͠ΔਓΛୀ࣏ग़དྷΔ 30
ΤϯδχΞ࠾༻ʹ͓͚Δษڧձ
32
33 cyberagentΞΧϯτ͕ۭ͍ ͔ͯͨΒউखʹ্ཱͪ͛ 2017͚ͩͰ2400ਓ
@satofurujiwara ΤϯδχΞษڧձͷҙٛ • ٕज़ίϛϡχςΟͷߩݙ • CAͷٕज़ྗɾ༏लͳΤϯδχΞͷର֎ใ • ࣾͷΤϯδχΞͷ࠙ͱͦͷର֎ใ • ొஃ͢ΔΤϯδχΞͷࢢՁΛ͋͛Δ
34
@satofurujiwara ΤϯδχΞษڧձΛӡӦ͢Δ্ͰؾΛ͚͍ͭͯΔࣄ • ԿΑΓڞ໐͕ॏཁͳͷͰɺ࠾༻ؤுΒͣɺࢀՃऀʹָ͠ΜͰ Β͏ • ࢀՃऀָ͕͠ΊΔɺڵຯͷ͋ΔίϯςϯπΛूΊΔ • ໎ͳࢀՃऀͷഉআ(ࢀՃऀͷෛ୲ʹͳΒͳ͍Α͏ʹ) •
ొஃͨ͘͠ͳΔɾӡӦͨ͘͠ͳΔΑ͏ͳงғؾͮ͘Γ 35
Thank you!