How to Pitch a Killer Proposal
A guide to researching, creating and delivering the perfect SEO proposal, whether you are in-house, agency side or an SEO consultant or freelancer.
From researching your audience, to how much research you should put in at proposal stage this presentation looks to give tips and advice gathered over 14 years of receiving and delivering SEO proposals.
- Decide on the narrative
- Select key categories
- Establish the size of the SEO opportunity
- Avoid SEO jargon
- Consider the RICE framework
- Don't get lazy with screenshots, analyse and present your data elegantly
- Show off your process and ways of working
- Less is more, be concise
- Minimise the waffle