Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
GMBapi.com: What’s new in Multi Location Local SEO
Search
Michel van Luijtelaar
April 25, 2024
Marketing & SEO
0
31
GMBapi.com: What’s new in Multi Location Local SEO
Brighton 2024 Local SEO for Multi Location Business by Michel van Luijtelaar (GMBapi.com)
Michel van Luijtelaar
April 25, 2024
Tweet
Share
More Decks by Michel van Luijtelaar
See All by Michel van Luijtelaar
Apple, Bing & Google for Multi Location Local SEO - Brighton SEO 2023
sllides4_gmbapi
1
320
Other Decks in Marketing & SEO
See All in Marketing & SEO
Creating Compelling Content In Heavily-Regulated Industries
johnforth
1
130
Using Zapier to automate and direct Meta lead form data
jordan_m
0
100
How to Fight 100 Horse-Sized Ducks: Technical SEO Strategies for Multiple Large Sites
chrisspann
0
150
JAWS-UGとAWSコミュニティプログラムのアップデート
awsjcpm
0
1.1k
Brighton SEO
abbiedando
0
230
The AI Tech SEO Compendium: Augmenting technical SEO tasks using ML & AI - SMX Munich 2024
bastiangrimm
PRO
3
1.1k
How To Tackle Organic Keyword Cannibalisation [Updated for 2024]
whitworthseo
0
600
Sponsored posts, parasite SEO, helpful content and what to make out of it all - BrightonSEO April 2024
zangoosed
4
250
Stuart_Tofts_LH_brightonSEO_Headless_Web_Build_sm.pdf
stutofts
PRO
1
1.6k
WhitePress - SEO Vibes On Tour - The importance of Localization for International SEO
sarafernandezseo
1
410
Banana King
lyh125
0
720
Accelerate SEO growth in 2024 with agile data
raygrieselhuber
PRO
1
120
Featured
See All Featured
Git: the NoSQL Database
bkeepers
PRO
423
63k
How to Create Impact in a Changing Tech Landscape [PerfNow 2023]
tammyeverts
21
1.6k
Building Applications with DynamoDB
mza
88
5.6k
Making Projects Easy
brettharned
109
5.5k
How GitHub (no longer) Works
holman
305
140k
Optimising Largest Contentful Paint
csswizardry
13
2.4k
Rebuilding a faster, lazier Slack
samanthasiow
74
8.3k
Documentation Writing (for coders)
carmenintech
60
4k
The Invisible Customer
myddelton
114
12k
The Psychology of Web Performance [Beyond Tellerrand 2023]
tammyeverts
15
1.6k
The Success of Rails: Ensuring Growth for the Next 100 Years
eileencodes
34
6.1k
CoffeeScript is Beautiful & I Never Want to Write Plain JavaScript Again
sstephenson
155
14k
Transcript
What’s new in Multi Location Local SEO Michel van Luijtelaar
GMBapi.com Speakerdeck.com/slides4_gmbapi linkedin.com/company/gmbapi
GMBapi.com - Local Search Software GMBapi.com - Local Search Software
Your talk title here Three key topics
Your talk title here What’s new? How to impact results?
Dissect your GMB in 30 Min
Your talk title here What’s new in Local SEO?
“46% of Global Search queries have a local intent” *
Google Did you know?
.. change is coming
“Shopping, Hotels and Flights were positioned as Vertical Search” *Mike
Blumenthal Near Media 29th March Is Local Vertical Search?
“Google is doing pre-emptive changes to Local Search?” Is the
SERP changing?
“Reviews are pulled in from relevant review aggregator website (3rd
party)” Did you know?
“You can link your social media platforms on Google business
profile” * Fully Launched October 23 Did you know?
“Search Generative Experience in local is not coming anytime soon”
* Michel van Luijtelaar Brighton 2024 Did you know?
“Business Profile / Maps data is alive thanks to Google
(‘s user) Updates” Did you know?
“Google Merchant Center Next now features cars and cheese sandwiches”
* Rolled out Q1 2024 Did you know?
“Keywords triggering Business Profiles are available” Did you know?
“Apple Business Connect is the SECOND most important Local platform”
* Michel van Luijtelaar Brighton SEO 2024 Did you know?
Looking at 1k+ EU Locations
.. increasing since early 2023
“When we add impressions from Map Pack (on SERP), Apple's
share falls to 1% ” * GMBapi Data in the EU in 2023 across the EU Did you know?
Your talk title here How to impact results?
“Testing local marketing strategies ” The biggest impact?
“Your Local SEO software partner can impact growth heavily -
6% impression & 9% actions” * GMBapi.com test on 23 markets Did you know?
“One consistent success factor is not letting the software providers
judge their own homework” Did you know? * GMBapi.com test on 23 markets
“Citations, social media links and posts do not impact the
growth of Google Business Profile impressions” Did you know?
“Social Media Links & Posts do push your competitors down
the SERP” Did you know?
“30% of consumers read reviews for local businesses” Did you
know?
“9/10 consumers consider Google Reviews as trustworthy as personal recommendations”
Did you know?
“Reviews are a major ranking factor” Did you know?
“leads to 0.31% increase in impressions and actions (calls /
clicks / nav) and 0.14% increase in rating” Did you know that every 1% increase in your reply rate… * 2023 correlation analysis GMBapi.com customers
“The longer it takes you to reply the more likely
your conversion rate is to drop” Did you know that for 90% of our customers.. * 2023 correlation analysis GMBapi.com customers
“Reverse engineer reviews ….required for a certain ranking” Did you
know?
Your talk title here Dissect your Multi-Location GMB account in
30 mins
Your talk title here Dissect Your Multi-Location GMB in 30
Min
Do you need access to Posting, ….Reputation Management, Local .Keywords,
a Hygiene Overview and Performance Data?
For Free?
Do you need it in 30 minutes and without any
further obligation?
Try GMBapi.com now! START YOUR FREE TRIAL Fully automated instant
audit (30mins)
SHARE GMB ACCESS Share your GMB access with us
How to get started?
Your talk title here Try GMBapi.com Now!
Your talk title here Welcome to GMBapi.com
Collect your free BrightonSEO sticker at our stand linkedin.com/company/gmbapi