Slide 1
Slide 1 text
LIX
PAPÃO
Slide 2
Slide 2 text
ROLÊ
HYGGE
SENAC & KEA WORKSHOP
CAITLIN CESAR
GUSTAVO POLYANNA SILLE
Slide 3
Slide 3 text
PROBLEM
How can we get the people on
Av. Paulista to recycle and create
long-term recyclers?
Slide 4
Slide 4 text
CONCEPT
1. Put recycling bins on the Avenue
2. Make recycling fun for everyone
3. Appeal especially to children
4. Interesting enough for social sharing
Slide 5
Slide 5 text
No content
Slide 6
Slide 6 text
The eye has a speaker
installed in it that will
always say a random
motivational or fun
message whenever so-
meone throws garbage
in the bin.
The eyelid and
eyelashes protect
the speaker from
the rain.
Slide 7
Slide 7 text
Separate
compartments
for each kind of
recycling.
Slide 8
Slide 8 text
MEET LIXOS PAPÕES
PAULO PATRICIA PEDRO
Slide 9
Slide 9 text
BRAZILIAN ARTISTS
BEFORE AFTER
Slide 10
Slide 10 text
PAINT A LIXO PAPÃO
Slide 11
Slide 11 text
SOCIAL MEDIA
Slide 12
Slide 12 text
DEMONSTRATION