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The São Paulo Project - Rolê Hygge
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The São Paulo Project
March 27, 2014
Design
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3.4k
The São Paulo Project - Rolê Hygge
The São Paulo Project
March 27, 2014
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Transcript
LIX PAPÃO
ROLÊ HYGGE SENAC & KEA WORKSHOP CAITLIN CESAR GUSTAVO POLYANNA
SILLE
PROBLEM How can we get the people on Av. Paulista
to recycle and create long-term recyclers?
CONCEPT 1. Put recycling bins on the Avenue 2. Make
recycling fun for everyone 3. Appeal especially to children 4. Interesting enough for social sharing
None
The eye has a speaker installed in it that will
always say a random motivational or fun message whenever so- meone throws garbage in the bin. The eyelid and eyelashes protect the speaker from the rain.
Separate compartments for each kind of recycling.
MEET LIXOS PAPÕES PAULO PATRICIA PEDRO
BRAZILIAN ARTISTS BEFORE AFTER
PAINT A LIXO PAPÃO
SOCIAL MEDIA
DEMONSTRATION