Slide 1
Slide 1 text
Selling to Developers: Mission Impossible?
Ben Curtis / [email protected] / @stympy
Slide 2
Slide 2 text
“We will encourage you to
develop the three great virtues
of a programmer: laziness,
impatience, and hubris.”
!
Larry Wall, Programming Perl
(1st edition)
Slide 3
Slide 3 text
Laziness
Sell benefits and features
Slide 4
Slide 4 text
Tell me MOAR
Slide 5
Slide 5 text
Impatience
Remember your audience
Slide 6
Slide 6 text
Common Questions
‣ How long will it take to try?
‣ Do I need to get permission?
Slide 7
Slide 7 text
Hubris
Time is money
Slide 8
Slide 8 text
Common Questions
‣ Can I build this myself?
‣ How long would it take?
‣ Will this really save me time, or am I going to
spend as much time integrating this as I would
building my own?
Slide 9
Slide 9 text
speakerdeck.com/stympy
Ben Curtis / [email protected] / @stympy
‣ Larry Wall: http://en.wikipedia.org/wiki/File:Larry_Wall_YAPC_2007.jpg
‣ Money: http://www.stockvault.net/photo/104657/us-dollars
‣ Menu: http://www.stockvault.net/photo/108392/menu-at-detroit-diner
‣ Woman using computer: http://www.stockvault.net/photo/115011/woman-using-computer
Photo Credits
‣ https://speakerdeck.com/macournoyer/the-number-1-job-of-your-sales-page
‣ https://speakerdeck.com/sarahmei/unpacking-technical-decisions-mountain-west-ruby-conf-2014
Other Resources