Selling to Developers: Mission Impossible?

Selling to Developers: Mission Impossible?

Some tips and tricks on how to sell to software developers, based on my experiences with and

Given at Microconf 2014


Benjamin Curtis

April 15, 2014


  1. 2.

    “We will encourage you to develop the three great virtues

    of a programmer: laziness, impatience, and hubris.” ! Larry Wall, Programming Perl (1st edition)
  2. 6.

    Common Questions ‣ How long will it take to try?

    ‣ Do I need to get permission?
  3. 8.

    Common Questions ‣ Can I build this myself? ‣ How

    long would it take? ‣ Will this really save me time, or am I going to spend as much time integrating this as I would building my own?
  4. 9. Ben Curtis / / @stympy ‣ Larry Wall: ‣ Money: ‣ Menu: ‣ Woman using computer: Photo Credits ‣ ‣ Other Resources