Selling to Developers: Mission Impossible?

Selling to Developers: Mission Impossible?

Some tips and tricks on how to sell to software developers, based on my experiences with RailsKits.com and Honeybadger.io.

Given at Microconf 2014

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Benjamin Curtis

April 15, 2014
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Transcript

  1. 2.

    “We will encourage you to develop the three great virtues

    of a programmer: laziness, impatience, and hubris.” ! Larry Wall, Programming Perl (1st edition)
  2. 6.

    Common Questions ‣ How long will it take to try?

    ‣ Do I need to get permission?
  3. 8.

    Common Questions ‣ Can I build this myself? ‣ How

    long would it take? ‣ Will this really save me time, or am I going to spend as much time integrating this as I would building my own?
  4. 9.

    speakerdeck.com/stympy Ben Curtis / ben@honeybadger.io / @stympy ‣ Larry Wall:

    http://en.wikipedia.org/wiki/File:Larry_Wall_YAPC_2007.jpg ‣ Money: http://www.stockvault.net/photo/104657/us-dollars ‣ Menu: http://www.stockvault.net/photo/108392/menu-at-detroit-diner ‣ Woman using computer: http://www.stockvault.net/photo/115011/woman-using-computer Photo Credits ‣ https://speakerdeck.com/macournoyer/the-number-1-job-of-your-sales-page ‣ https://speakerdeck.com/sarahmei/unpacking-technical-decisions-mountain-west-ruby-conf-2014 Other Resources